In today’s world, there are more than 2.8 billion social media users. This implies that more than a 3rd of the globe’s populace is using various forms of social media to interconnect. In other words, the world has changed to temporary stories of today thanks to social media platforms. For instance, Twitter is a rapid-patrolled set-up that paves the way for users to share information instantly. With more than 328 million users, in addition to thirty-six per cent of the users being below twenty-nine years old, Twitter appears to be among the best ways to communicate, especially when one wants to reach potential learners. However, it is considering that almost seventy-nine per cent of the Twitter accounts holder lives outside America. If this does not significantly impact your digital marketing approach, it can still be a profitable policy as far as communication is concerned. Even though Twitter and other social media platforms have revolutionized how people communicate and socialize with each other online, it has positive and negative effects as far as the history and the future of storytelling is concerned.
How Twitter Is Reshaping the Future of Storytelling
Sparking the imagination
Research had shown that people were derisive on Twitter when it first came into the public domain. On the other hand, the detractors did not note that Twitter is a tool with many particular uses useful to human beings in their day-to-day activities (Kings 637). It offers a very restrictive combination of protocols that awakened individuals’ imagination at the end of the day. The platform has helped us in knowing many characters ranging from Bigfoot to God. Additionally, these characters’ tweet streams are beyond gags that are shortest tales of all in themselves. The kind of storytelling that Twitter has brought is much improvised, temporary, and fast. It is similar to broadcasting than it is to writing and among the things that make the platform so intimate.
Changing Trends of Fiction
Twitter has fruitfully transformed the invention’s trend as it is currently being used as a medium by writers. They are known for typing stories that spread quickly on social media through the use of Twitter. On top of that, Twitter is developing tips for coming up with modes of future storytelling. The platform is expected to change the whole trend of fiction as far as social media’s future is concerned.
Twitter’s Demand is Growing
Twitter is headed in the storytelling’s era according to how its demand is increasing. The entrance of Twitter in the storytelling’s age would be, without a doubt, remarkable. Even though other social media platforms such as Facebook offer an expression’s medium, they accommodate less than Twitter at the end of the day. Storytelling on the platform is not new as far as apps are concerned; many politicians, reporters, and journalists have been using it to date the data and contextual stories. Twitter and other social media platforms have turned us into content creator; thus, it is right to say that everyone who is using the platforms is a content writer or creator in one way or another.
Marketing Tool
A firm that has a strong Twitter tactic keeps new and old clientele base tied up, appeal to projections on top of funnelling visitors to its website where advertising struggles terminate in a sale or transfer to mortar and brick. In due course, the platform creates a sale and increases the business’s revenue, making its use an important part as far as marketing arsenal is concerned. Twitter gets much of its strength as a tool for marketing by developing exciting content. Research has revealed that most firms sabotage themselves by not providing compelling, exciting content when tweeting for marketing purposes. Insensitive or inappropriate tweets are a rapid manner of alienating followers and damaging the brand of the company. By distributing the range to an extensive assortment of supporters and making the most of all the opportunities, Twitter provides, a smart firm may do miracles for its marketing objectives.
“A History of Like”
Suppose you do anything with the Internet ranging from blogging to e-commerce and writing articles for the local paper. In that case, you are pretty much needed to have followers or users “like” the pages you are dealing with (Gehl 642). On the other hand, you will be left out of the new economy of quantified impact.
Digital Media
The history of like has changed the way people communicate today on social media platforms. Initially, it was meant for marketing purposes, but it has changed since it is being used in almost all content, even those not related to marketing arsenals. It has transformed to digital media as users are concerned with the number of “likes” they will get after posting on the platforms such as Facebook.
Marketing Tool
In marketing, liking was always meant to be a metonym for many other complicated procedures – recall, cognition, affect, persuasion – but it was not meant to be exposed to the public like the way it did. On the other hand, the “Like’ button in Facebook further lessens the lessening in addition to making it more visible, making the entire procedure somewhat tiresome and cartoonish at the end of the day.
In summing up, Twitter and “A History of Like” have changed the way people communicates in their day-to-day activities through social media platforms. Both of them are useful marketing tools in addition to being used as digital media. Once the marketers post something regarding their brands on the platforms, they expect that it will appeal to potential customers, thus retaining both new and old clientele base. Additionally, customers press the “like” button when they see a product they had used previously to make their friends and other people know how efficient and effective a particular product is, thus increasing its profitability in due course.
Work Cited
Gehl, R., 2013. A History of Like. [online] The New Inquiry. Available at: <https://thenewinquiry.com/a-history-of-like/> [Accessed 18 February 2021].
King, R., 2013. How Twitter Is Reshaping The Future Of Storytelling. [online] Fast Company. Available at: <https://www.fastcompany.com/2682122/how-twitter-is-reshaping-the-future-of-storytelling> [Accessed 18 February 2021].
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