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Business Essays

Leadership Philosophy – How Can I Be a More Effective Leader?

Leadership and management are important topics that everyone should be aware of, especially if they aspire to lead or manage; this paper will provide managers with a basic understanding of these concepts, as well as some helpful tips for becoming better at both. The first step is to understand the basics of leadership. A leader ... Read More
Pages: 3       Words: 686

Authenticity in Crompton’s Travels

As a result of Dean MacCannell’s popularisation of authenticity, it has become an essential part of tourist studies. Because of its vagueness and cultural presuppositions, “authenticity” has long been acknowledged in academic literature to be difficult to define. Tourists looking for authentic experiences and products regardless of gender, age, or socioeconomic status are a fast-growing ... Read More
Pages: 4       Words: 843
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Attributes That Encourage and Enhance Innovation in an Organization

The IDEO organization is a design and consulting firm that designs products and services. The employees within this company use a design thinking approach in designing the products, services, digital experiences, and environments. At IDEO, innovation is encouraged and discovered through leadership that creates an effective and sustainable work environment, giving their working teams the ... Read More
Pages: 4       Words: 1057

Assess Key Metrics in Marketing Communications Assignment

Marketers, like any other professionals, rely on authentic data measurement strategies to arrive at fast and meaningful decisions. Based on Google reports, an estimated 83% of marketers contemporarily depend on Google’s Cookie marketing program to formulate effective marketing response strategies. This aspect is a threat as Google projects to terminate Cookies-based marketing programs. Marketers must ... Read More
Pages: 4       Words: 1073

A Report on Opportunities in Sports Safety Niche for BEA21 Technologies Ltd

Introduction The rising risk of kidnapping among athletes is a significant issue, particularly given the correlation between economic instability and criminality. Similarly, the rise in psychological breakdowns among athletes is a growing worry in the sporting world. Today, technology businesses must create and sell wearable technologies for sporting teams to ensure safety. This report is ... Read More
Pages: 20       Words: 5436

Analysis of Apple Company Employees’ Preferred Leadership Traits and Leadership Styles

Introduction Apple Company background Apple Inc. is a multinational firm that makes computers, smartphones, tablets, computer software, hardware, and commercial servers and digitally distributes material (Trivedi, 2019). Apple also has a network of physical locations known as Apple Stores, which sell Apple products and are accessible through the company’s online store. Apple Computer was founded ... Read More
Pages: 15       Words: 3860

Database and Customer Relationship Marketing Assignment

EXECUTIVE SUMMARY The primary purpose of the discussion is to analyse the food subscription industry, focusing on Green Chef. The company has been offering vast arrays of food options, including Keto+Paleo, Mediterranean, Fast & Fit, and Vegan. The discussion first defined the target market and consumers for the company and discussed the prospects of loyalty ... Read More
Pages: 16       Words: 4171

Annotated Bibliography: Role of Ethics and Characters in Leading by Example

Amore, M. D., Garofalo, O., & Guerra, A. (2022). How Leaders Influence (un) Ethical Behaviors Within Organizations: A Laboratory Experiment on Reporting Choices. Journal of Business Ethics, 1-16. Amore et al. (2022) research uses lab experiments to examine whether and how leaders impact employees’ (un)ethical conduct through financial reporting choices. During the study, the authors randomly ... Read More
Pages: 6       Words: 1497

Analyzing Environment & Understanding Market

In a broader sense, demographic and technological factors are crucial since they have a significant influence on the decision of a French cosmetic firm to employ the pop-up store method. The study of demography examines how people are made up, including details on their age, gender, size, and job. The demographic backdrop and market growth ... Read More
Pages: 5       Words: 1258

Company Valuation – PLC Diageo

Introduction Valuing a company’s financial position and asset values is vital for business owners and stakeholders and often occurs in different scenarios. For instance, the valuation helps stakeholders understand the organization’s current state and opportunities. This knowledge helps them plan for changes, growth, development, or eventual transition. Company valuation is also essential for business owners ... Read More
Pages: 15       Words: 4080

Essay on Capital Management

Abstract Capital management is a broad concept that plays a pivotal role in ensuring the smooth running of the business. The main objectives of capital management are to ensure that the business runs effectively and operationally. This case scenario presents two viable investment opportunities. The first investment opportunity focuses on investing in Hampshire Inn Inc. ... Read More
Pages: 10       Words: 2651

Omni-Channel Retail Marketing

Introduction The introduction of Omni channel retail marketing was based on the need to have a smart growth strategy. Life pharmacy is an example of such retailers that aims to grow. Growth is mainly experienced through revenue growth, customer satisfaction, client retention rate, amount of sales and profits (Bèzes, 2019). Life Pharmacy is a leading ... Read More
Pages: 9       Words: 2459

An Evaluation of the Enablers of Effective Value Chain Management

The accomplishment or failure of an undertaking can be attributed to various factors in the business world. This is more pronounced in businesses having a broader scope for their mission, ambition, and operation. Within the parameters of their operations, these organizations must take a variety of outcomes into account, and therefore, Value Chain Management is ... Read More
Pages: 9       Words: 2457

Amazon Strategy Case Study

Summary of the case The case study, Analysis of Amazon: Customer-Centric Approach by Baboolal-Frank (2021) unpacks the various strategic marketing concepts that Amazon has adopted to improve its internal and external marketing. The customer-centric approach to marketing requires corporate organizations to strive to meet customers’ needs and wants to obtain mutual benefits and ensure business continuity due ... Read More
Pages: 5       Words: 1368

The Effects of Inflation on Agriculture

Abstract This paper aims to investigate the effects of inflation on agriculture. Inflation can significantly impact global food supplies, poverty rates, and the overall economy. The research problem investigated in this paper is how inflation affects agriculture in various ways. For example, high inflation can make it more difficult for farmers to repay loans and ... Read More
Pages: 4       Words: 1077
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