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Digital Marketing Essays

Digital Marketing Strategies

About 93% of online customers go through the reviews before making purchases, and around 45% of them shop online and pick up their products in the stores. These statistics have been facilitated by the rise of internet users globally over recent years and hence have mobilized many businesses to opt for digital marketing (Goldfarb & ... Read More
Pages: 3       Words: 678

Essay on Digital Marketing

Synopsis Digital marketing is a non-conventional platform that uses the internet for the purposes of promoting goods and services offered by producers, connecting consumers and understanding the needs of consumers. It is incorporated in different brands such as search engine marketing and social media advertising. There are many players in digital marketing including Google, Bing, ... Read More
Pages: 9       Words: 2246
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How the Internet Revolutionized Political Campaigns

How has the internet revolutionized political campaigns? Electoral campaigns have undergone a sea change thanks to social media and the internet. The Internet has had a major impact on how people run for public office. New and modern channels such as social media, campaign websites, online fundraising, and live streaming have transformed political campaigns by ... Read More
Pages: 12       Words: 3123

Introduction to Marketing

Introduction Depending on the organization’s functional characteristics, a company’s marketing process may or may not be exclusively concerned with sales. Unlike other company functions, marketing does not fall under the purview of any specific department. On the other hand, marketing has a complicated strategy implemented throughout the organization. Marketers must first understand and then act ... Read More
Pages: 7       Words: 1675

Digital Marketing Plan for Red Bull

Executive Summary Red Bull has been inventive throughout its history, advocating a way of life rather than a commodity. As a result, the company’s digital strategy reflects its stimulating and revitalizing brand identity that promotes a modish and trendy image. Symbolically, the Red bull logo design resonates with its brand identity, with the red denoting ... Read More
Pages: 14       Words: 3761

Digital Marketing Plan

This digital marketing strategy will improve the campaign’s online presence cost-effectively, practically, and ultimately. In particular, these digital platforms allow the creation of high-quality content that is both engaging and relevant (Strauss et al., 2014). Furthermore, this will increase traffic to social media platforms while encouraging two-way contact and involvement with the audience. The planned ... Read More
Pages: 6       Words: 1401

Position Paper – Tesco Company

Introduction Using social media, Tesco can better target customers based on their preferences and demographics. Companies can target a particular set of people using social media platforms like Facebook and Twitter. This allows Tesco to identify the student group so that it may target them with special discounts and offers (Aiello, 2020). Traders know Tesco ... Read More
Pages: 5       Words: 1185

Marketing for a Digital World

Introduction Dartmoor Tea Estate is located in Ashburton, United Kingdom, at Furzeleigh Farm. With a vast tea plantation and a tea house, the Dartmoor Tea Estate has dabbled in agriculture and beverage production (Dartmoor Estate Tea, n.d). Dartmoor Tea Estate is part of the agricultural production and beverage industry, historically sponsored by the United Kingdom ... Read More
Pages: 15       Words: 4076

Innovation Fuel Podcast Assignment

Introduction The moment which Kimberly Kaplan expected to rouse her to make a video-first dating application was the TikTok video. The name of her undertaking is Snack. Snack acquired notoriety given its configuration. Kaplan was effective as far as her experience is concerned and which was the explanation Kaplan had the option to fabricate a ... Read More
Pages: 8       Words: 1976

Essay on Digital Marketing

Keywords refer to the flags or important word components used by different search engines in digital marketing to help identify relevant content that can fit the searches conducted. The keywords match the words searched and the keywords they identify on the websites. They are essential components of digital marketing. They help one access the information ... Read More
Pages: 6       Words: 1473
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