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Digital Marketing Essays

Impact of Digital Marketing on Enhancing the Online Presence of International Business: An Exploratory Study of the UK It Sector.

Abstract The impact of digital marketing on the online presence of international businesses can not be gainsaid. Ideally, digital marketing helps the business focus on audiences with a global reach. Businesses use digital technologies to improve their online touchpoints that customers wanting to find more about a brand and its associated products can use to ... Read More
Pages: 43       Words: 11561

Effectiveness of Digital Marketing Strategies and Their Impact on Consumer Behavior

Introduction Digital marketing (DM) has become essential in modern business (Chaffey & Ellis-Chadwick, 2019). Currently, consumers spend more time online, and firms must find ways to reach and engage with their target audience through digital channels (Hossain et al., 2021). Organizations, managers, owners, investors, and any other individual running a business need to understand the ... Read More
Pages: 8       Words: 2039
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Applying Consumer Concepts To Analyze Coca-Cola Brand

Introduction The Coca-Cola Company is an American corporation founded in 1892 ad primarily engages in the manufacturing and distributing of syrup and concentrate for coca cola. The sweetened carbonated beverage business sells its products in over 200 countries and territories, making it one of the most successful brands in marketing history (Brondoni, 2019). The company’s mission ... Read More
Pages: 11       Words: 2774

Digital Marketing Analysis of Amazon

Amazon is one country with multinational technology companies that emphasize e-commerce, digital streaming, cloud computing, and artificial intelligence. Amazon was founded on July 5, 1994, by Jeff Bezos as a result of the “regret minimization framework .”He did this to ensure that he has not regretted not having tried to participate in the upcoming internet ... Read More
Pages: 8       Words: 2103

Using Smartphone Apps To Attract and Retain New Customers: Advantages and Challenges for Starbucks in Digital Marketing- a Case Study of Birmingham, UK

Abstract The dissertation discusses Starbucks’s digital transformations and initiative strategy to develop mobile app facilities for customers to achieve success in growth and deliver loyalty programs for a competitive advantage. Starbucks launched the mobile so customers can order products through the Starbucks store and enjoy the digital experience in Birmingham, UK. Through personalized programs. The ... Read More
Pages: 34       Words: 9277

Research Plan for a Focus Group Study on Digital Marketing Trends

In the fast-paced world of digital marketing, keeping up with the latest trends is a top priority for many businesses. Companies can use focus groups to gain valuable insights into new digital marketing trends, helping them stay ahead of the curve. A focus group study is an in-depth examination of a small group of people ... Read More
Pages: 9       Words: 2315

Report of Direct Service Provision in Harrow Bough

Abstract: This report analyzes the borough of Harrow, its health services, and a proposed service/product to better address a key identified health priority. The report includes PEST analysis, competition analysis, health data analysis, and a marketing plan for the proposed service or product. The plan includes a service delivery model recommendation to the borough’s commissioners ... Read More
Pages: 11       Words: 2871

Is Digital Marketing More Effective Than Traditional Marketing?

Section One; Definition and Description of the Marketing Approaches. Because it is a cost-effective and time-saving method for companies to communicate with prospective clients, digital marketing is quickly becoming an industry standard strategy for promoting products and services. On the other hand, traditional marketing is still an option for companies ready to engage in it ... Read More
Pages: 5       Words: 1326

Future Care Packaging Website Review

Part 1 Future Care Packaging has been selected as the company that will be used in this task of website review. No matter where they are in the world, everyone can view the company’s website by going to the URL “www.futurecarepackaging.com/.” The headquarters of the company is located in Toronto in, Canada. The simplicity with ... Read More
Pages: 5       Words: 1363

Marketing in a Digital Age and Corporate Social Responsibility

Introduction Marketing has become increasingly sophisticated and reliant on internet media in the digital era. This has resulted in an explosion of digital marketing tools and methods and heightened scrutiny of how businesses employ these resources. Corporate social responsibility (CSR) has also evolved as an essential component of sustainable company operations in the digital age. ... Read More
Pages: 12       Words: 3142

Application of Digital Transformation in Comac Manufacturing Company

Abstract This study aims to analyze the digital transformation process implemented in Comac, a Chinese airline manufacturing company. It will discuss its impact on the manufacturing department and the overall company. The analysis covers a brief overview of Comacs’ manufacturing system before the digital transformation journey and the potential challenges faced during the implementation. Also, ... Read More
Pages: 11       Words: 2803

Marketing in a Digital Age and Corporate Social Responsibility

Introduction In the digital age, marketing has become increasingly complex and reliant on online channels. This has led to a proliferation of digital marketing tools and strategies and increased scrutiny of how companies use these tools and resources. Corporate social responsibility (CSR) has also emerged as an important component of sustainable business practices in the ... Read More
Pages: 12       Words: 3198

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976

A Case Study of Tsuki Restaurant

Executive Summary The internet economy is proximally replacing the block-and-mortar market system. The positional development for developing business systems establishes a new business to create its social media existence. Social media in itself as a market segment in its versatility continues to grow with over a billion subscribers and average use of 94% daily. Instagram, ... Read More
Pages: 14       Words: 3818

New Trends in Management

Introduction Any organisation’s success highly relies on applying effective strategic management. Organising and maintaining an organisation’s success ability is part of this process. Business strategy balances the internal resources and capabilities of a business. An organisation’s investments and weaknesses are generated from internal and external factors, respectively. This involves studying the environment, creating a plan, ... Read More
Pages: 15       Words: 4026
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