This digital marketing strategy will improve the campaign’s online presence cost-effectively, practically, and ultimately. In particular, these digital platforms allow the creation of high-quality content that is both engaging and relevant (Strauss et al., 2014). Furthermore, this will increase traffic to social media platforms while encouraging two-way contact and involvement with the audience. The planned communication routes and technologies and monitoring will improve this plan even further. Fortunately, many of these valuable programs are free and straightforward to use. As a result, the budget and timeline recommended are of low cost to the city. This strategy will aid the campaign’s transparency, involvement, collaboration, audience engagement, and objective.
Half of the people interested in the products are between 18 and 34. Our core market category is this age bracket, which buys more products per capita than those who are older. Consumers who work remotely are more inclined to buy our products. Many transactions are likely to be made on the spur of the moment, necessitating point-of-purchase solid support. We have a lot of experience producing innovative, high-quality products to give the consumer a good deal. Furthermore, we have experience supplying products to 75% of the retailers. According to the SWOT analysis, the campaign’s present social media presence has potential. As a result, the company should concentrate on growing its Instagram and Facebook following.
Pricing will be reviewed regularly to optimize profits while keeping development goals controlled. This company will focus on product innovation as the quadrant to exploit for a competitive advantage. The products will meet existing consumer demand while inspiring customers to believe they need them, creating new orders. The price must be connected to the product’s real and perceived worth, but it will also consider supply costs, seasonal discounts, and rival pricing (Singh, 2012). We may increase the price to make the product appear more luxurious in some situations. Alternatively, consider lowering the cost so that more people can test the product. Place and promotion variables can be found both online and offline. The products’ location is on the company’s website or social media, as well as the types of search functions that activate connected, personalized advertisements for the product (Singh, 2012)
For building brand exposure and growing a following, a digital marketing plan is critical. To have a clear vision of what success looks like, you’ll need goals, measurements, and accountability criteria. Increase the number of sales, improve the conversion rate of organic traffic, receive more visitors per month from Google and Bing natural results, and minimize the bounce rate for all traffic sources are all goals of our campaign. To achieve its goals, the campaign will use digital marketing methods with a strong focus on digital content. The content will be utilized in marketing and sales to increase awareness and engagement, as well as to guide buyers through their decision-making processes, resulting in net new customers.
The outsourced marketing team must spend time assessing analytics and data, developing strategic strategies, and connecting with key stakeholders on a regular basis to distribute information and keep the project moving forward. The website serves as the hub for all sales and marketing initiatives. Will work on one web page per month to develop and enhance their site, either by creating a new page or changing the design or performance of the current website.
During the sales process, prospective buyers want to educate themselves. The company will generate eBooks, webinars, publications, or other digital material to address typical prospect enquiries or concerns as they progress toward a buying decision (Strauss et al., 2014). Increase website traffic, improve SEO, and engage prospects with your brand by writing blog content. The company will post one new optimized instructional news piece every week.
Maintaining relationships with your customers and prospects necessitates constant contact. By sending weekly emails to the target audience can nurture leads, keep customers engaged, find new opportunities, and close deals faster. Actively using social media can assist salespeople in reaching a larger audience, increasing website traffic, and identifying and engaging with new customers (Sashi, 2012).Daily social media updates to support various marketing goals and suitably curated content are included in the marketing strategy. Employ engagement strategies to search down leads, customers, and prospects and communicate with them. By targeting segmented groups with paid advertising that supports outstanding content, sellers and advertisers may quickly expand their reach to new potential customers and increase website traffic. Each month, the company will run up to three adverts to promote various marketing initiatives.
For a solid ROI, sales and marketing alignment is critical. Assisting sellers with sales guidelines that align with marketing activities, lead ratings, and list creation are all part of the strategy (Bolos et al., 2016). To guarantee the company’s chances of ranking for their target keywords and phrases are maximized, SEO, citations and link building, and directories are all part of the plan (Terrance et al., 2017). One of the quickest ways to get in front of new potential customers and convert them to leads is to partner with companies that aren’t direct competitors but share the same audience. It will take time to identify influencers, cultivate connections with them, and establish synergistic co-marketing campaigns.
A strategy is just as good as your ability to put it into action. A solid foundation, people with specialized knowledge, and money and time are essential for successful implementation (Chaffey & Ellis-Chadwick, 2019). I can create relationship marketing for my campaign through networking and brand awareness. Both online and offline, networking can be an effective relationship marketing strategy. This raises brand awareness and broadens the customer base (Vukasovi, 2013). It’s a win-win situation. Creating a distinct brand identity will enable customers to locate my product more easily. Customers will gravitate toward what is memorable to them. If the brand resonates with them, they’ll remember, and I’ll be able to continue the relationship.
Yes, I could create a virtual community. When it comes to loyalty, it’s all about building genuine, trust-based connections. Customer-to-brand and customer-to-customer exchanges are encouraged in private virtual communities (Li, 2020). Customers are allowed to contribute their thoughts and feedback on products and services, allowing them to influence the company’s direction. They can boost customer retention and loyalty, promote reputation and thought leadership, reduce support costs, and allow more collaborative working methods, such as crowdsourcing, by providing insights into customers’ preferences and wants.
By broadening the reach and influence of your mission-critical agenda, social media may help in the advocacy effort (Keller, 2007). Effectively communicating the message online may increase the public awareness of the grassroots campaign and draw more attention to your cause. When used in conjunction with advocacy activities, social media can aid in the promotion of collective action by disseminating information about a cause, strengthening the relationship among followers, intensifying interactive conversation between leaders and followers, and expediting joint effort (Sashi, 2012).
It is difficult for a business to thrive and flourish efficiently without good marketing tactics in today’s age of improved technology and media. Consumers have instant access to comprehensive marketing details (Strauss et al., 2014). Because of the widespread use of computers and the adoption of the web and other associated devices, such strategies must primarily focus on digital marketing. With a small financial investment in web-based marketing and website development, such marketing approaches could attract many consumers and new markets.
References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation & practice. Pearson UK.
Strauss, J., Frost, R., & Sinha, N. (2014). E-marketing (p. 496). Upper Saddle River, NJ: Pearson.
Mandal, P., & Joshi, N. (2017). Understanding digital marketing strategy. International journal of scientific research and management, 5(6), 5428-5431.
Singh, M. (2012). Marketing mix of 4P’s for competitive advantage. IOSR Journal of Business and Management, 3(6), 40-45.
Bolos, C., Idemudia, E. C., Mai, P., Rasinghani, M., & Smith, S. (2016). Conceptual models on the effectiveness of e-marketing strategies in engaging consumers. Journal of International Technology and Information Management, 25(4), 3.
Terrance, A. R., Shrivastava, S., & Kumari, A. (2017). Importance of Search Engine Marketing in the Digital World. ICITKM, 14, 155-158.
Vukasovi, T. (2013). Building a successful brand by using social networking media. Journal of Media and Communication Studies, 5(6), 56-63.
Li, Z. (2020, March). Marketing strategy of knowledge-based virtual community. In International Conference on Application of Intelligent Systems in Multi-modal Information Analytics (pp. 280-285). Springer, Cham.
Keller, E. (2007). Unleashing the power of word of mouth: Creating brand advocacy to drive growth. Journal of advertising research, 47(4), 448-452.
Sashi, C. M. (2012). Customer engagement, buyer‐seller relationships, and social media. Management decision.
write