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Digital Marketing Strategy Essays

Digital Marketing Strategy for a New Pet Product; ‘Reggie Daily Dog Supplements’

Introduction Digital marketing is one of the game changers for companies’ business models and structures. The rise of technology has brought an evolution to the marketing sector. Digital marketing links customers to various networks using electronic devices such as mobile phones to make accessibility of marketing information easier (Piñeiro-Otero & Martínez-Rolán, 2016). Digital marketing needs ... Read More
Pages: 15       Words: 3944

Amazon Social Media and Digital Marketing Strategy

Introduction Amazon Company started as an online bookselling company. Founded on July 5th 1994, by Jeff Bezos, the company has transformed over the years to fit the market demands. The company has invested much in internet-based business enterprises, which are forced to provide cloud computing, e-commerce, artificial intelligence (AI) services and digital streaming (Turban et al., 2016). ... Read More
Pages: 18       Words: 4945
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Shgardi Company Analysis

Introduction Due to the competitive nature of the Shgardi Company, it is looking into developing a comprehensive digital marketing strategy. This paper aims to analyze the various factors affecting the company’s digital presence and develop a plan to help it achieve its goals. The rise of social media and the internet has drastically changed how ... Read More
Pages: 10       Words: 2720

Managing Digital Business

Executive Summary The proposed digital solution for the company would be coming up with a Singapore fashion portal app that will help the company differentiate itself from other competitors in the industry by only dealing with local designers and fashion labels. Through the application, the business will offer unique selling points such as personalized styling ... Read More
Pages: 15       Words: 3981

Digital Marketing Metrics (MAR7509-A)

Introduction: Lululemon is a company that deals with men’s and women’s technical athletic apparel. The company in itself is yoga-inspired, and it originated from an establishment that was a design studio by day and operated as a yoga studio at night. It later became a store in the year 2000 November. The company was founded ... Read More
Pages: 8       Words: 2178

Digital Marketing Strategies

About 93% of online customers go through the reviews before making purchases, and around 45% of them shop online and pick up their products in the stores. These statistics have been facilitated by the rise of internet users globally over recent years and hence have mobilized many businesses to opt for digital marketing (Goldfarb & ... Read More
Pages: 3       Words: 678

A Project Proposal for a Digital Marketing Strategy for Action Challenge

Executive Summary This report analyses the current situation of Action Challenge and determines a beneficial solution that may help overcome any problems the company may face. The report begins with a situational analysis of the company using the SWOT framework. This framework analyses the strengths, weaknesses, opportunities, and threats the company may be facing. It ... Read More
Pages: 22       Words: 6033

Digital Marketing Plan for Red Bull

Executive Summary Red Bull has been inventive throughout its history, advocating a way of life rather than a commodity. As a result, the company’s digital strategy reflects its stimulating and revitalizing brand identity that promotes a modish and trendy image. Symbolically, the Red bull logo design resonates with its brand identity, with the red denoting ... Read More
Pages: 14       Words: 3761

Digital Marketing Plan

This digital marketing strategy will improve the campaign’s online presence cost-effectively, practically, and ultimately. In particular, these digital platforms allow the creation of high-quality content that is both engaging and relevant (Strauss et al., 2014). Furthermore, this will increase traffic to social media platforms while encouraging two-way contact and involvement with the audience. The planned ... Read More
Pages: 6       Words: 1401
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