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Business Essays

Critique of the Transformational Leadership Theory

Introduction There has been much focus on the transformational leadership idea in the business world (Avolio et al.,2021). Based on this principle, great leaders should be able to inspire and encourage their people to accomplish excellent results by appealing to their deepest, most fundamental motivations. Although the transformational leadership theory has opened up new avenues ... Read More
Pages: 3       Words: 710
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Celebrity Endorsement in Social Media

1. Introduction and Background Social media platforms, including Facebook and Twitter, account for a significant share of all social media users. Facebook, Twitter, and Instagram have billions of registered users. In these social media, there is the existence of celebrities who have a huge following (McCracken, 1989). These celebrities include singers, movie stars, sports stars, and ... Read More
Pages: 10       Words: 2688

Understanding the Statement of Cash Flows: Purpose, Preparation, and Insights

Introduction The statement of cash flows is a fundamental financial document that provides critical insights into a company’s liquidity and cash management. In this paper, we will delve into the purpose of the statement of cash flows, its preparation, and the vital information it offers, utilizing examples from Part 1 of this assignment to illustrate ... Read More
Pages: 7       Words: 1747

Strengths and Limitations of Linked as a Social Media Tool

LinkedIn, developed in 2003, is a networking social media tool that connects prominent professionals with their respective fields of operation within varied industries, intending to enable professional communication, mentorship, and potential job opportunities (Crant, 2014). Moreover, LinkedIn is a platform businesses use to market their products and services to recruit potential employees and interact with ... Read More
Pages: 3       Words: 720

Optimizing Employee Appraisals

Performance evaluations have a long history; each year, employees and managers anticipate this period with a sense of unease. In human resources (HR) and management, performance assessments are crucial for evaluating employee job performance and their contribution to corporate goals (Feldmann, 2017). Since HR and the board are in charge of performance evaluation, they are ... Read More
Pages: 4       Words: 1045

Title: Navigating Disastrous Mergers and Acquisitions: A Strategic Approach

Introduction Businesses looking to grow, consolidate market share, or gain a competitive advantage may find mergers and acquisitions (M&A) beneficial. However, there have been many disastrous M&A transactions in the past that led to monetary losses, racial tension, and operational inefficiency. Businesses must carefully consider merger opportunities to avoid becoming another cautionary story. This essay ... Read More
Pages: 3       Words: 764

Literature Review on the Effects of Instagram Ads on Small Scale Business Using Hashtags

Introduction Instagram, an online entertainment application gained by Facebook, is a stage for clients to share pictures and recordings. There are approximately 1.2 billion active users of this application each month. The purpose for which this application is used varies from account to account based on the user’s goals. Meme pages, animal pages, personal accounts, ... Read More
Pages: 14       Words: 3774

How Might an Organization Assess a Portfolio of Possible Innovation Projects?

Introduction Companies that value prudent spending and sustainable profit must prioritize evaluating potential innovation initiatives. Selecting a technique that best fits an organization’s strategic goals, resource availability, and intended outcomes can be difficult in an environment where many options exist, from classic business analysis to agile approaches. In this complex decision-making environment, it is not ... Read More
Pages: 12       Words: 3133

Exploring Program Evaluation Designs

Introduction Program evaluation is a vital process for assessing the effectiveness and impact of interventions within non-profit behavioral health agencies. It ensures evidence-based decision-making and improved service delivery. The upcoming sections will explore various program evaluation designs, including baseline data, interim data, process evaluation, summative evaluation, qualitative evaluation, mixed methods evaluation, and participatory evaluation. Baseline ... Read More
Pages: 7       Words: 1652

Enhancing Brand Engagement and Trust: A Strategic Analysis for Nike Australia’s Health-Conscious Millennial Consumer Segment

Executive Summary Specifically geared for the top marketers of Nike Australia, this paper examines the demographic of health-conscious millennials. This research provides important insights into this group’s distinct desires, requirements, and value expectations from the brand by delving into the psychographic, demographic, geographic, and behavioural factors that make them up. Our research shows that this ... Read More
Pages: 9       Words: 2385

Comprehensive Examination of Health Information Exchange (HIE)

Abstract: This study extensively explores Health Information Exchange (HIE), particularly focusing on “Data Sharing through HIE.” It highlights the significance of HIE, delves into the intricacies of data exchange within the HIE framework, underscores the essential role played by Health Information/Health Information Management (HI/HIM) professionals, and offers a comprehensive comparison between HIE interoperability standards and ... Read More
Pages: 6       Words: 1436

Areas Where the Motel Needs To Improve

Customer Support Training: Training is The foundation of outstanding customer service (Weinstein & Johnson, 2020). Ensure employees receive thorough product knowledge training, problem-solving techniques, and manners. It could be a good idea to do staff skill refreshers periodically. Feedback: Gathering and evaluating feedback is essential. Establish a methodical process for collecting visitor feedback via surveys, ... Read More
Pages: 4       Words: 1001

Supply-Side Theories of Entrepreneurship

Essay Question: Explore “supply-side” theories of entrepreneurship, starting with the “Weber thesis.” How does the availability of suitable agents impact entrepreneurial roles? Entrepreneurship is essential to innovation and economic growth (Lecture 3). Several theoretical frameworks have been established to help understand the complexities of entrepreneurship. The “Weber thesis,” for example, offers a supply-side view of entrepreneurship. This ... Read More
Pages: 3       Words: 698

Marketing Strategies of Australian Airlines Post COVID-19

The aviation sector suffered significant setbacks due to the worldwide Covid-19 outbreak. Covid-19’s rapid global spread created unprecedented difficulties for carriers like those in Australia. Before the pandemic, Australian airlines, like their foreign rivals, concentrated on providing a comprehensive variety of local and international flying services. The company’s ads emphasized the importance of the consumers’ ... Read More
Pages: 3       Words: 662
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