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Business Essays

Global Communication: Coca-Cola Case Study

Introduction Since 1892, The Coca-Cola Corporation has been a recognized brand all over the world. The company’s effective global communication strategy, which has aided in building a global brand identity and image, can be credited with its success. This article investigates how the Coca-Cola Corporation communicates globally by analyzing the company’s communication strategy, international advertising ... Read More
Pages: 5       Words: 1136

A Study of Perceived Effectiveness of Reward and Recognition at Amazon

Abstract An effective reward and recognition program leads to improved employee morale and productivity. Rewards and recognition are important tools in motivating employees to be productive. From the above recognition of the importance of the two constructs, the study relies on a mixed method approach sought to determine the perceived effectiveness of reward and recognition ... Read More
Pages: 39       Words: 10624
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Essay on Workplace Discrimination

Literature Review Employees play a significant role in the success of an organization. For them to be productive, they require a conducive work environment that supports their individual and professional growth. A pleasant environment fosters their morale to work hard and meet the set goals and objectives (Edem et al., 2017). Sometimes, employees face different ... Read More
Pages: 7       Words: 1790

Why Money Rules the World

Money is an integral part of society as it facilitates all economic activities in all parts of the globe. Among the few characteristics of money is that it is scarce; thus, it is not easily acquired, and people have to compete to acquire money to help solve their economic problems to avoid poverty. Money is ... Read More
Pages: 4       Words: 913

The Leadership and Ethics Paper

Leadership is the act of influencing people in an organization to work towards the achievement of set goals and objectives collectively. Moreover, ethics in leaders involves the values, beliefs and morals from individual and collective perspectives, and when followed, they can increase organizational performance. Ethical leaders act as an example to their followers in an ... Read More
Pages: 6       Words: 1411

Equality, Diversity and Inclusion in Organizations

Question: Discuss the strengths and weaknesses of the Business Case arguments for promoting Equality, Diversity, and Inclusion in organizations. Introduction Equality, diversity, and inclusion are fundamental tenets of effective management, which makes them essential components of every thriving business or organization. The accomplishment of EDI’s goals is contingent on establishing a working environment where individuals ... Read More
Pages: 7       Words: 1705

Cross Cultural Issues

Scenario One: Communication John and Maria work in a multinational organization. John is from the United States and speaks English as his first language. Maria is from Japan and speaks English as a second language. Both work in the company’s marketing department and are collaborating on a new project to promote the company’s products in ... Read More
Pages: 7       Words: 1874

Contract Management: Uniform Commercial Code

The Uniform Commercial Code (UCC) governs commercial transactions such as selling goods, securing transactions and negotiating instruments. Suppose there is a dispute about the contract terms after an agent enters into a contract on behalf of a principal. In that case, the UCC provides rules for interpreting the contract and determining the parties’ obligations. Story ... Read More
Pages: 3       Words: 796

Contemporary Issues in the Labor Market: The Case of the Hospitality Industry

Executive summary This report is based on contemporary issues in the hospitality industry which are affecting the labor market. The report analyses three issues out of the many affecting the industry. These include labor shortages, diversity and inclusion, and low wages. The report also offers recommendations to organizations in the industry based on diversity management, ... Read More
Pages: 12       Words: 3186

Performing Companies Analysis

Introduction Rivalry exists among competitors. Companies that are in the same industry compete in different ways. Commonly, companies compete through prices, product innovation, and even services. As the competition among companies in the same sector escalates, their profits tend to decrease as companies are compelled to spend more money on maintaining the business. In other ... Read More
Pages: 6       Words: 1603

Brand Loyalty Among Millennials (Generation Y) and Generation Z

Introduction According to Shanahan et al. A critical figure business achievement is client unwaveringness. 2019). It registers a client’s likelihood of continuing to buy work and product from a particular brand despite contention or increasing expenses. It has been demonstrated that acting styles and perspectives on the dependability of brands shift over time. This review ... Read More
Pages: 14       Words: 3584

Bacardi Company Analysis

Introduction Bacardi Limited is among the globe’s largest privately-owned spirit entities. Initially recognized for its exclusive white rum by the same name, Bacardi currently boasts a range of over 200 different products and labels (Bacardi, 2023). Bacardi Limited was established in Cuba in 1862 and has been owned by one family for several decades. Bacardi Limited ... Read More
Pages: 12       Words: 3056

US Avocado Market

Introduction Avocados have become a popular and highly sought-after in the United States, with demand increasing yearly. Mexico is one of the top avocado growers, accounting for more than 80% of worldwide avocado output, and has been an essential supplier to the U.S. market. As the demand for avocados grows, there is an excellent potential ... Read More
Pages: 19       Words: 4981

Analysis of Tesla’s Approach to Selling Electric Cars in Europe

Problem Definition: Client and Industry: The client for this project is Tesla, Inc., a leading American electric vehicle (EV) and clean energy firm headquartered in California. The firm designs, develops, and manufactures electric vehicles, battery energy storage systems, and solar energy solutions. Tesla is pioneering sustainable mobility in the automobile and clean energy sectors. The ... Read More
Pages: 19       Words: 5066

A Report on the Current Market For Both Investment and Occupation

Executive summary This report highlights the current market for investment and occupation in London’s prime real estate sector with a specific focus on office, retail, and mixed-use properties. This report provides an extensive analysis of the economic climate in London, key points about the London real estate market, and specific information on prime office and ... Read More
Pages: 12       Words: 3049
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