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Global Trends Essays

Irn Bru International Market Expansion Strategy in France

Introduction As an iconic Scottish brand, Irn-Bru seeks to thoughtfully expand its geographical footprint beyond its home market into new international territories, leveraging its unique product proposition and brand equity to resonate with aligned consumer values and tastes. The research aims to develop a successful go-to-market strategy for Irn Bru in France, a country prioritising ... Read More
Pages: 11       Words: 3018

A Study of US and UK Cultures: Wyndham Hotels and Resorts Case Study

Introduction This essay aims to analyse the organisational culture observed at Wyndham Hotels and Resorts and how this affects employee and company performance. The report also seeks to understand how multinational hotels keep cultural differences to promote better performance among employees as well as attract more customers. In this case, the article will offer discussions ... Read More
Pages: 11       Words: 2778
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Diabetes: A Comparative Analysis of Management Strategies in the UK and India

Introduction Non-communicable diseases have emerged as a global public health disaster, drastically impacting the well-being of people and straining healthcare systems globally. NCDs, frequently called chronic diseases, aren’t contagious and tend to have extended and slow-progressing consequences on people’s health. Among the most well-known NCDs is diabetes, a chronic metabolic sickness characterized using excessive blood ... Read More
Pages: 17       Words: 4468
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