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Business Essays

Destination Marketing and Its Economic Impact on Tourist Arrivals

Introduction Karen Hughes stated that the tourism and travel sector is not just a place but a considerable section of a nation’s economy. Marketing a location, also known as destination marketing, is a management process that involves demand-driven research, advertising, and communication activities, emphasizing potential customers from the outside. Its primary objective is to entice ... Read More
Pages: 12       Words: 3073

Dealing With Workers and Customers in a Restaurant Environment

The restaurant industry is a complex, multifaceted, and challenging business sector that requires effective management of both workers and customer relationship management interventions. The paper explores seven critical challenges associated with dealing with employees and customers in a restaurant and provides solutions and recommendations to address them. High Turnover Rates A profound challenge in the ... Read More
Pages: 4       Words: 1011
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Amazon’s Readiness for Change to Agile, DevOps Environment

Amazon is an e-commerce company incorporated in 1994 by Jeff Bezos, and its headquarters are in Seattle, Washington. When Amazon was started, it was an online store that competed with other companies and local bookshops (Yasar& Wigmore, 2022). It later sold digital versions of books through the platform Kindle e-reader. Amazon attracted many customers despite ... Read More
Pages: 12       Words: 3054

Walmart Hyperledger Fabric Technology

Executive Summary Food product labels always have mandatory government requirements, but they give little information about consumer concerns. Either, the consumer cannot verify the product details, such as their origin or days of shipment. Nonetheless, consumer groups are increasing awareness and pressure on their members to monitor food productivity channels for safety, sustainability, and unethical ... Read More
Pages: 12       Words: 3089

Has the Covid19 Pandemic Disrupted the Standard Supply Chain Management Concept Landscape, and How?

Introduction The supply chain management concept has been fundamental to business operations for many years. It involves coordinating and managing the flow of goods, services, and information from suppliers to customers. However, the COVID-19 Pandemic has significantly disrupted the standard supply chain management models, presenting unprecedented challenges for businesses globally. As such, it is necessary ... Read More
Pages: 10       Words: 2558

Dr. Pepper Soft Drinks

Problem/Opportunity grow international market presence: Identify new target markets and design a thorough marketing strategy to reach them to grow the brand’s global presence. Launch healthier beverage options: Another marketing goal is to offer healthier beverages to the expanding health-conscious customer market. Product innovation, rebranding, and focused marketing can achieve this. Increase brand recognition and ... Read More
Pages: 6       Words: 1431

Camp Gladiator’s Impactful Outdoor Fitness Business

People of all fitness levels can participate in outdoor group exercises offered by Camp Gladiator, a fitness business. Ally Davidson, a participant in the reality TV program The Amazing Race, launched the business in 2008. The business aims to positively influence many people’s physical health and, ultimately, their lives. They offer a unique outdoor workout ... Read More
Pages: 5       Words: 1182

Analysis of E-Marketing Strategies

Executive Summary This study thoroughly dissects the More established Big Brother in Glasgow to understand the Hotel better. The Big Brother Hotel, situated in the core of Glasgow, is a delightful 4-star inn offering 38 guest rooms, a restaurant, and a bar. The conference room can accommodate up to 50 people. Situated at the heart ... Read More
Pages: 15       Words: 3973

Critical Analysis of Its Airbnb Communication Activities

Introduction Airbnb is a worldwide online community for unique lodgings and experiences shared between travelers and locals. Thanks in part to its creative brand communication initiatives, the company has succeeded in building a strong brand identity. The “Live Anywhere on Airbnb” ad was created to grab the attention of people who wanted to work remotely ... Read More
Pages: 10       Words: 2700

The Car Wash Application Project

Introduction The Car Wash Application project is a novel and ambitious endeavor to furnish vehicle proprietors with an intuitive and facile mobile application. The application is designed to enable users to effortlessly locate and reserve car wash services. The car wash app is currently one of the most downloaded ones. Customers have been anticipating the ... Read More
Pages: 13       Words: 3426

Organizational Change Report

Executive Summary The case study needs the chief officer to make the hotel a place whereby the incoming tourists will share in the good culture of the organization and the surrounding areas. The changes intend to lead to an improvement in the current culture and productivity of the organization. The hotel has been running on ... Read More
Pages: 13       Words: 3396

How Can the Inclusion of Emojis in Professional Communication Impact the Clarity and Effectiveness of the Message, and What Guidelines Can Be Proposed To Ensure Their Appropriate Use?

Background: Emojis arе increasingly bеing usеd іn business communicatіons as a rеsult of thе еvolutіon of communication in the current digital era. Emojis may improve or lessen a message’s clarity and еffеctiveness, but this is still up for debate. By analyzing the effect of emojis on business communication and offering recommendations for their proper usage, ... Read More
Pages: 6       Words: 1415

FreshCo. Ltd Strategic Plan

Executive Summary This report is based on the evaluation of the strategic analysis of the current performance of FreshCo Ltd, a chain store based in Canada with operations across the entirety of Canada, with a registered office and store in the United Kingdom. Information from the assessment of the performance of the business is used ... Read More
Pages: 9       Words: 2355

Fans’ Reaction to the Proposed European Super League: An Analysis of Twitter Reaction by Manchester United Fans

Chapter 1: Introduction Research Background The European Super League (ESL) launch was a controversial decision by twelve of European’s big teams to form an international football league that would compete with and gradually replace the UEFA Champions League (MacInnes, 2023 ). The announcement, made in April 2021, was met with major criticisms from fans, politicians, ... Read More
Pages: 12       Words: 3300
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