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Paradox of Luxury Goods

Atwal and Williams (2017) examine the importance of consumer experience in luxury brand marketing. The article discusses key themes and concepts in luxury brand management, such as the role of heritage, authenticity, and exclusivity in luxury branding, as well as the shift towards experiential marketing and the importance of emotional engagement with consumers. The authors ... Read More
Pages: 16       Words: 4365

Ownership Structure – Elvern

Introduction Entrepreneurs should consider the business forms and underlying features. Through extensive assessment, rational decisions can be made. For Elvern starting the PPP operations calls for consideration of the business structures. Accordingly, they display unique advantages and disadvantages. Sole proprietorships, corporations and partnerships are viable options providing an enabling platform for operations. Assessing facets such ... Read More
Pages: 4       Words: 932
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LEGO Group Marketing Analysis

Part A How LEGO Reinvents Constantly The company’s history is important in understanding how it continues reinventing itself and adapting to changing market environment and consumer demands and behavior over time. The firm was started in Denmark in 1932 by a carpenter, Kirk Ole Christiansen. He started designing wooden toys and, later in the 1950s, ... Read More
Pages: 7       Words: 1816

Leadership’s Emotional Management and Style

Abstract The success or failure of a business management development dramatically relies on the style of leadership and emotional intelligence. Several publications have proved that leadership styles, such as transformational, transactional, Autocratic, and democratic, should be grounded on understanding and regulating the emotional aspect of the management. In contrast, leadership’s emotional control, as emotional intelligence, ... Read More
Pages: 45       Words: 12246

Integrated Marketing Communications (IMC)

Introduction Integrated marketing communication (IMC) is considered the hottest global concept in the marketing field and one of the significant communication advancements of the past and present decades (Madhavaram et al., 2016). It has swept the global business marketing sector, becoming both a norm and a necessity for firms to win the race in attracting ... Read More
Pages: 13       Words: 3322

Information Technology Consulting Business Plan

Executive Summary A single runtime called Katahdin enables programmers to use multiple programming languages in the same program, file, or function. Katahdin uses loadable language definition modules instead of distinct runtimes for every language. Users can change language definitions to add. They can define innovative features and classes as readily as new structures like operators ... Read More
Pages: 22       Words: 5871

Impact of Social Media on Business Sales

Introduction Social media has revolutionized how businesses interact with customers and significantly impacted sales. Social media platforms give businesses a direct channel to their target audience, allowing them to promote their products and services, build brand awareness, and engage with their customers in real-time. Social media also provides businesses with valuable data and insights that ... Read More
Pages: 8       Words: 2137

How Human Resource Department Can Achieve Equal Employment Opportunities

CHAPTER ONE: BACKGROUND AND SCOPE OF THE STUDY 1.1.Background and Rational of the Research Problem Exercising equality plays a central role among the citizens of a given nation, and it constitutes their action in exercising their constitutional freedoms and rights, religious and political beliefs, race, gender, colour, social status, and national origin notwithstanding (Sharma, 2016). ... Read More
Pages: 25       Words: 6855

Enzymes Effect on Transported Food Produce

Abstract The problem being investigated is how various types of enzymes or acids impact the substance being carried. This is because they employ distinct ways to break down molecules that limit the product’s action. The effect of each enzyme or acid will be examined in depth, as will their processes. The majority of the changes ... Read More
Pages: 27       Words: 7243

Effects of Russia-Ukraine Conflict on UK Agriculture, Forestry and Fishing

ABSTRACT An intentional and unintentional explosion of ammunition in both countries is compared. There are 2-3 explosions per day, which show a significant statistical trend for this region vs. all the world statistics. Ukrainian people have depended highly on Russian oil supplies (black and brown coal and natural gas). The fuel supply by rail car ... Read More
Pages: 11       Words: 2871

Decolonization, Development and Social Economy

Over the years, the concept of social economy has gained enormous attention from various scholars. People have continually viewed the social economy from various angles. Social economy has perennially become the centre of discussion for scholars, with theorists developing numerous arguments regarding this vital phenomenon. However, notwithstanding theoretical approaches to this phenomenon, how people perceive ... Read More
Pages: 9       Words: 2466

COVID PIVOT REPORT – Flagship Restaurant Group

Figure 1: Blue Sushi Sake Grill Introduction Omaha-based Flagship Restaurant Group is locally owned. The 2002-founded company runs popular restaurants like Blue Sushi Sake Grill, Roja Mexican Grill, and Plank Seafood Provisions. The company focuses on unique dining experiences with high-quality ingredients and excellent service. Given the pandemic’s impact on the restaurant industry, I chose ... Read More
Pages: 3       Words: 655

Components of Marketing

INTRODUCTION Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The goal of marketing is to create value for both the customer and the company by delivering products and services that meet the needs and wants of the target market. Marketing ... Read More
Pages: 10       Words: 2632

Change Readiness or Needs Assessment Audit

The change readiness and needs assessment report seek to review the organization’s existing employee engagement and any subsequent changes. The report further analyses employees’ ability and willingness to adopt any changes. It also discusses and highlights various capabilities, the employees’ willingness to adapt to the changes, and if any existing barriers or challenges are being ... Read More
Pages: 4       Words: 1029
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