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Operations Management in LAX Airport Case Study

Introduction

Flint has to ensure that the LAX airport attains optimal operations. In this case, obstacles, such as low customer satisfaction, enhanced efficiency, and human traffic, must be prioritized. Additionally, it is vital to note that the security measures must be enhanced to guarantee that the customers will gain competitive advantages. The current terminus must be expanded to ensure the airport accommodates more passengers. Additionally, Flint has to ensure that all the stakeholder perceptions are integrated. In this context, the main stakeholders include the government through government statutes, the human capital, the customers who will be critical in the optimal implementations of the project, and the deliverables according to the resources approved by the LAWA board.

The Context of the Challenges at LAX Airport

The main challenge in running the LAX airport is reducing operational costs, which limits efficiency. At the same time, there is needed to increase customer satisfaction based on the services and the capacity of the project. On the other hand, the next challenge stems from security, which prompts the need to have new security measures within the LAX terminals (Groysberg, 2018). These are aspects that will not only increase competitive advantages but also enhance services given to the customers. The construction of the new terminus will thus be vital in ensuring enhanced capacity at LAX. Enhancing the terminal capacity will increase the revenue of the LAX airport.

The next challenge was security and the need to create competitive advantages. In this case, Flint has to ensure the uptake of new security measures at LAX airport. They will also be vital in creating customer confidence in the airport and contribute to the industry’s competitive advantage. The enhanced customer satisfaction will lead to increase economies of scale.

Contemporary Project and the Stakeholders

Flint has various projects that must be integrated to ensure the airport’s efficiency. The first element is the renovation of the existing terminals within the airport. In this context, the renovation will increase the number of customers and efficiency from the overcrowded current terminus(Groysberg, 2018). Additionally, the project revolves around increasing the security measures in the airport. The third project revolves around constructing a new terminus at LAX, ensuring the airport creates competitive advantages. Additionally, it is vital to understand the stakeholders in the LAX project. The first stakeholders are the authorities since the project has to adhere to the city statutes and regulations. The next stakeholder is the employees who will be vital in the expansion and ensuring the smooth running of the airport. The next stakeholder is the customers and the passengers, whose aim is to ensure they are satisfied. The project intends to increase efficiency thus and enhance revenue.

Buy-in or Engagement Option Available to Flint

It is vital to ensure that the stakeholders are on board with the project. In this context, it remains critical to have active engagement in the Buy-in Strategy. Flint should thus consider the integration of the Buy Strategy, which will be vital in transforming their perceptions(Manzi et al., 2019). The Buy-in strategy will inspire the stakeholders to be engaged and achieve the organization’s goals. As a result, it will increase the chances of success.

Difference between Buy in and Active Engagement

Since the strategy intends to enhance stakeholder support, it is vital to understand the distinction. The Buy-in strategy is an active way of support for the project. It is different from conventional active engagement. It will enhance the commitment of the entire stakeholder to the project. At the same time, it can be vital in convincing the LAWA board and gaining leverage for support, which remains critical in ensuring efficiency(Firme, 2018). Nevertheless, it is vital to note that active engagement will be vital for Flint to plan for the project with the augmentation of resources and goodwill. The strategy has to be in line with the organization’s vision and objectives.

The VRIO framework was incorporated.

Additionally, based on the case study, the VRIO analysis can be used to prioritize the project and also stipulate the magnitude of the project. In this case, the VRIO analysis and framework will include size, locations, and brand reputation. A case in point is that the airport’s size can incorporate the construction of the new terminus. At the same time, there is the consideration of location, which has the potential to increase the number of customers using the LAX airport, creating economies of scale and ensuring that the company operates at capacity (Groysberg, 2018). As a result, Flint could access information that has been gathered and helps study airport administration. It is crucial to remember that the present executives must manage the airport in the best possible way. The difficulty is increased by the intended audience for the airport having a more extensive reach. The awareness has also been caused by the activities in the cities, which enhances the airport’s visibility, making it a prime location for company passengers and other customers.

Prospective structural changes

structural changes are vital in the delegation of roles and aligning resources. Additionally, establishing management offices, new security measures, and building human capital through project teams were among the structural changes that needed to be integrated (Groysberg, 2018). The project management office will supervise the terminal redevelopment. Also, it will supervise the execution of new security measures and the building of the airport’s new terminal. The project team will be in charge of overseeing the rehabilitation and building processes at the airport.

Organization Analysis Carried out By Flint

Structuring the organizational analysis was pertinent to Flint’s success. The customer satisfaction survey and the financial performance indicators were to aid in the magnitude of the upcoming project at LAX. The survey tools incorporated into customer satisfaction were vital in enhancing gate satisfaction and the general brand reputation(Chau, 2021). On the other hand, the indicators for financial performance improved the return on investment and overall efficiency at the airport, which will be essential in competitive advantages.

Increasing Women in the Aviation working environment

Enhancing networking opportunities, mentoring programs, and sponsorships is essential to ensuring that women become more prevalent in fields where men predominate. Equality needs to be in the workplace to guarantee mobility in the workplace and also inspire other women in the aviation and airport management industry. However, the majority of the sponsorship has come from other women in the field, particularly those who are more senior or experienced, which has improved morale. Mentoring in the industry entails receiving guidance and other services from more seasoned female professionals. Hence, networking is essential when there is an ideal peer relationship that will raise other women in the field or at their place of employment.

Strategic choices and leadership style at LAX

Additionally, transformative leadership styles are the most suitable. It will assure satisfaction while enhancing change and human capital management. Achieving team success requires transformational leadership, maximizing human capital motivation, and encouraging people to change (Soniah, 2020). As a result of the previously suggested organizational modifications, Flint can adopt transformational leadership. They are a factor that will ensure the success of the company.

Preference to Work at LAX

Based on my appraisal of the company’s issues, I wouldn’t accept the employment position at LAX airport. Other issues that Flint faces include cost reduction and adding consumer happiness. The business also needs to improve its efficiency. Nonetheless, it is important to remember that when modifications are implemented, I may think about working for the LAX airport. Being on board will be essential in ensuring that I have the ability to solve problems. Flint has performed admirably despite the complex tasks. Elements such as motivation, remuneration, and brand reputation are critical in the choice of workplace

Conclusion

In conclusion, the LAX airport has faced numerous difficulties, including low consumer satisfaction as a result of the termination’s effectiveness. Moreover, outdated terminals that cannot handle a large number of consumers and better security methods are needed. Nonetheless, Flint’s suggestions could be very important for ensuring that the company gets the best returns on its investments and keeps its competitive advantages. Concurrently, transformative leadership will be essential for inspiring human capital and ensuring that the business solves its efficiency issues. The size of the airport and the location of the LAX airport were found to be crucial in ensuring that the firm can achieve competitive advantages in the same environment by the VRIO analysis, which was also taken into consideration.

References

Chau, F.-cheong, S. (2021). Application of the principles of corporate governance to enhance

the efficiency of airport security services. https://doi.org/10.5353/th_b5025456

Groysberg, B. (2022). The New LAX: Ready for Takeoff?

Firme, R. (2018). Los Angeles International Airport (LAX) second-level roadway rehabilitation.

Bridge Maintenance, Safety, Management and Life Extension, 1509–1515. https://doi.org/10.1201/b17063-230

Manzi, P., Lindberg, L. G. V., Wichman, K., Bleeker, O., & Langhans, S. (2019). Improving

operational efficiency in the airport, airline, and ATM Processes. The 23rd Digital Avionics Systems Conference (IEEE Cat. No.04CH37576). https://doi.org/10.1109/dasc.2004.1391301

Soniah. (2020). Monitoring Airport Performance and Efficiency. The Airport Business, 173–202. https://doi.org/10.4324/9780203977316-16

 

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