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Business Essays

Relationship Marketing and ‘Every Good Endeavor’

Why has more progress been made on customer value differentiation than customer needs’ differentiation? Contemporary marketing has become customer-centric; however, the success of marketing depends on how a company differentiates its customers. Value differentiation focuses on how customers are categorized based on the value they provide to the company, while needs differentiation entails categorization based ... Read More
Pages: 6       Words: 1452

Personal Model of Leadership

My leadership model has served a significant role in helping me identify and continuously assess my leadership style and ability. The assessments assist me in discovering and deploying my strengths while working on my weaknesses to refine my leadership qualities. As a result, my leadership model helps me understand myself and the entire society. Moreover, ... Read More
Pages: 9       Words: 2219
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Peloton’s Ride to Growth

Key Marketing Strategy Issue #1: Competition due to lack of product differentiation Summary Peloton faces stiff competition from other brands selling similar products and services to the target market. According to Dopson (2020), the Peloton bike needs more product differentiation making other brands develop similar exercise bikes but more functional and affordable. Peloton faces competition ... Read More
Pages: 6       Words: 1409

Impact of Supply Chain Management

Introduction Supply chain management has always been a crucial aspect of business operations, and the COVID-19 pandemic has highlighted its importance more than ever. The pandemic has caused significant disruptions in supply chains worldwide, affecting various industries, including the pharmaceutical sector. The development and distribution of COVID-19 vaccines have further emphasized the critical role of ... Read More
Pages: 7       Words: 1850

The Impact of Tax Cuts and Covid-19 Laws on Unemployment Benefits: Reducing Reportable Income and Its Consequences

Introduction Background information on the history of unemployment benefits and tax laws The idea of unemployment advantages is not new as it dates to the early twentieth century, whilst numerous states within the United States started out offering brief economic help to people who misplaced their jobs. However, the unemployment coverage machine as we understand ... Read More
Pages: 15       Words: 4057

Health Services & Financial Management

Compare the two types of accounting functions. The two types of accounting functions in the health services sector are financial accounting and managerial accounting. While both types of accounting are used to manage financial information, they serve different purposes and have unique aspects. Financial accounting: Financial accounting focuses on reporting and analyzing financial information to ... Read More
Pages: 5       Words: 1187

Sidra Medicine Hospital Risk Management Project

Scope of the project The Sidra Medicine hospital project was a large-scale construction project that aimed to provide world-class healthcare services to the people of Qatar. The scope of the project was vast, encompassing a range of complex logistical and operational challenges (McGonigle, 2020). The project aimed to deliver a state-of-the-art medical facility that would ... Read More
Pages: 13       Words: 3462

Synopsis of H&M’s Strategy and Competitive Position

H&M’s Strategy and Competitive Position H&M, originally from Sweden, has transformed into a global apparel retailer in more than seventy-four countries. It was created by Erling Persson in 1947. With investments in its supply chain and technology, H&M has gained a reputation as one of the industry’s preeminent fast fashion brands. Providing customers with the ... Read More
Pages: 15       Words: 3895

Samsung Poster Advertisement

Figure 1: Samsung Poster Introduction People constantly see marketing messages and commercials from the moment they wake up. Companies are continuously vying for our attention and trying to persuade us to buy their products, whether it is through social media, billboards, or TV advertising. Nevertheless, what distinguishes one advertisement from the others? Color and typography ... Read More
Pages: 8       Words: 1941

Problems Encountered in the Process of Implementing Business Level Strategies and International Strategy

Sony’s 2013 debut of the PS4 Nintendo competes in a fiercely competitive market from a business perspective. Therefore, differentiating its goods from its rivals is essential to its success. Nintendo faced intense competition after Sony’s 2013 debut of the PS4, which negatively impacted the company’s sales. This issue emphasizes Nintendo’s difficulty in implementing its business-level ... Read More
Pages: 6       Words: 1391

Organizational Approaches To Strengthen Governance and Leadership Toward Sustainability

Sustainability is an essential aspect of environmental concerns for organizations worldwide due to their operations’ negative environmental, social, and economic impacts on society and its members (Keure, 2021). Therefore many organizations have adopted various strategies to strengthen their governance and leadership to work toward environmental sustainability and social responsibility. This response will critically discuss these ... Read More
Pages: 5       Words: 1110

Organization Overview: Microsoft Corporation

The corporate headquarters of the international technology giant Microsoft Corporation are in Redmond, Washington. Microsoft, established in 1975 by Bill Gates and Paul Allen, has become a major international supplier of software, hardware, and cloud-based services (Elbahri et al., 2019). The organization’s mission is to allow every individual and organization on Earth to do more. ... Read More
Pages: 3       Words: 777

Marketing NIT Essay

Introduction New product creation, pilot programs, intended consumers, niche market identification, and managerial implications are all discussed in this article. This essay will outline the most important takeaways from case study analysis, industry trend discussion, and empirical evidence for successfully developing, marketing, and implementing new goods and services. This essay will provide strategic insight into ... Read More
Pages: 4       Words: 977

Market Structure Analysis – Amazon

One of the most prominent online merchants in the world is Amazon. Amazon runs a variety of e-commerce, cloud computing, and artificial intelligence services from its headquarters in Seattle, Washington. Amazon’s 518210 NAICS code (North American Industry Classification System) denotes electronic shopping and mail-order houses. As stated by the U.S. According to the Census Bureau, ... Read More
Pages: 4       Words: 929

Operations Management of Amazon Company

Abstract This report analyses the operations management of Amazon Company, focusing on the process design and layout, planning and control, capacity and inventory management and strategy and improvement. The report provides an overview of Amazon’s operations through the process map, layout diagram, 4V and 5 Performance Objectives, and technology. The report also provides a capacity ... Read More
Pages: 7       Words: 1920
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