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Customer Satisfaction and Loyalty in the USA Fashion Clothing Market

Executive Summary This research project focuses on understanding customer perceptions, satisfaction levels, and loyalty toward eight clothing brands, particularly Tommy Hilfiger (TH) and its position in the market relative to the other seven brands. The project aims to gather insights into customer attitudes and behaviours towards each brand to inform future business strategies. The project’s ... Read More
Pages: 6       Words: 1465

Emotional Intelligence and Effective Leadership: A Comparative Case Study of Google and Amazon

Introduction Effective leadership is more critical than ever in today’s fast-paced and dynamic business world. However, the traditional view of leadership as a command-and-control management style is being challenged. A growing body of research indicates that emotional intelligence (EI) is crucial to leadership effectiveness. This research paper aims to investigate the role of EI in ... Read More
Pages: 8       Words: 1934
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Digital Marketing Analysis of Amazon

Amazon is one country with multinational technology companies that emphasize e-commerce, digital streaming, cloud computing, and artificial intelligence. Amazon was founded on July 5, 1994, by Jeff Bezos as a result of the “regret minimization framework .”He did this to ensure that he has not regretted not having tried to participate in the upcoming internet ... Read More
Pages: 8       Words: 2103

Digital Business Models – Airbnb

Introduction Airbnb is a hospitality platform that provides accommodation services for its clients. Service providers use the Airbnb business to rent out their residences to travelers. Clients source the accommodation service from service providers through the Airbnb website or application. This Airbnb business is unique since it has provided affordable housing to its clients. It ... Read More
Pages: 5       Words: 1287

Corporate Governance Issues in ASOS

Introduction Corporate governance is a set of laws, customs, and procedures used to manage and steer businesses. Corporate governance essentially strikes a balance between the interests of a company’s many stakeholders, including its owners, workers, top executives, clients, the community, investors, and the government (Buallay, 2019). Corporate governance, which includes everything from action plans and ... Read More
Pages: 11       Words: 2980

Consumer Behavior Relating to Skincare Products for Aging Women

Introduction Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Thus, companies must understand their consumer behavior to develop effective marketing strategies resonating with the consumer target group. The current globalised ... Read More
Pages: 12       Words: 3194

Company Research Report – Tesco

1. Introduction Tesco is a leading multinational retailer that operates in 12 countries and serves millions of customers each week. As one of the largest employers in the UK, Tesco offers a range of opportunities for internship and placement students to gain valuable experience in the retail industry. The company’s products and services include groceries, ... Read More
Pages: 7       Words: 1899

Capstone Case Study – Google

Introduction Google is an American multinational company providing online services to customers globally. Google is a global leader in technology, including search, internet advertising, cloud computing, software, and hardware (Attaran et al., 2019). The firm has been around since 1998 and has become a dominant force in the digital economy and one of the world’s ... Read More
Pages: 11       Words: 2933

Business Report: Creditworthiness of Domino’s Pizza Group PLC

Executive Summary According to the Credit Analyst at Score Rite, I have been assigned to determine the creditworthiness of Domino’s Pizza Group Plc, which is the major player in the UK’s fast food pizza delivery market. These business reports use credit-related ratios that scrutinize trends in the critical credit-related ratios over the last five years ... Read More
Pages: 12       Words: 3299

Nike Brand in the Famous Sneaker Commercial – Jordan Zion Brand

Abstract This paper examines the role of the famous Nike brand in the famous Sneaker commercial; Nike. The brand Jordan Zion sneaker has been the core in maintaining the status of this particular company and maintaining the reputation and innovation in sports. The brand came when a famous basketball player, Williamson, decided to wear Nike ... Read More
Pages: 7       Words: 1836

Consequentialism Theories Within Business Conflicts of Interest

Ethics in business guides what should be done and what should not be done. The application of ethical theories is vital in deciding on the actions to take to solve problems and promote business success. According to the Concise Encyclopedia of Business Ethics (2022), ethical theories try to give a clear account of our obligations. ... Read More
Pages: 6       Words: 1483

Blue Ocean Strategy and Burberry

In the current business world, firms face intense market share, growth, and survival competition to increase their profits. The competition leads to firms adopting unethical business practices, which minimize their profits in the long term (Gwal and Gwal 401-402). Organizations that compete in dynamic sectors aim to fulfill their customers’ demands. International markets guide firms’ ... Read More
Pages: 17       Words: 4593

Company Overview – Amazon Inc.

Amazon Company Amazon.com is a corporation that operates as an online bookstore and provider of various web solutions. (K. & Niyaz, 2022). The company sells a variety of commodities, including clothing, parts for cars and factories, beauty products and pharmaceuticals, electronics, consumables, books, games, jewelry, items for babies and children, movies, harmonic progressions, producing and ... Read More
Pages: 9       Words: 2402

Becoming an Entrepreneur

The over 400 million entrepreneurs across the globe have seen a multitude of business researchers constantly asking and examining the reasons behind the massive appeal towards entrepreneurship in recent years. Interestingly, these researchers have yet to agree on why people are becoming entrepreneurs, leaving the questions open and contestable. Every entrepreneur has their own reasons ... Read More
Pages: 6       Words: 1595

A Report on How Edition Hotel May Set Up a Successful Brand in Brazil

INTRODUCTION. Company background. Collaboration between Marriot International and hotelier Ian Schrager gave birth to Edition hotel. It was originally launched in 2010 in Waikiki, Hawaii. A property followed it in Istanbul in the year 2011. It is a luxurious hotel with a style that suits the local culture and environment. These hotels are often located ... Read More
Pages: 18       Words: 4905
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