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Apple Essays

Consumer Behavior Theory Analysis Apple ‘Get a Mac’ Case Study

Introduction Consumer behavior refers to the psychological analysis of how people make purchasing decisions, including their motivating factors. Through consumer behavior analysis, a brand can understand the consumers feeling towards their product or service offering, their motivating factors, environmental factors in consumers’ immediate environment that influence their buying behavior, and consumer decision making either in ... Read More
Pages: 14       Words: 3626
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Analysis of Apple Company

Introduction Apple is the leading American company in technology founded in the year 1976 by Steve Jobs and its specialization deals with consumer electronics, hardware, online services and computer software. It is the leading technology company in the world and by 2021 it had to total $284 billion in revenue being the most valuable company ... Read More
Pages: 12       Words: 3045

Apple Inc. Versus Kodak: A Case Study

Introduction Kodak was among the greatest entrepreneurial success stories of the last century in photography. The company was founded in 1888 by Eastman George. It only took eight years to skyrocket its revenue to over $10 billion, becoming the global commander in the photography and film industry. (Melvin, 2018). In the three decades that followed, ... Read More
Pages: 7       Words: 1683
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