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Essay on Apple Organization

Apple organization is a leading technology company that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has grown to become one of the world’s most valuable and recognizable brands. Under the leadership of current CEO Tim Cook, Apple’s mission is to “create the best products on earth and enrich lives”, while their vision is to “empower people to do amazing things”. Apple’s corporate responsibility statement includes a commitment to “foster a diverse and inclusive workplace” and to “provide equal opportunity and treatment to all employees and applicants”. Unfortunately, the Apple organization has recently faced issues with diversity within their workforce, as they have been criticized for not having enough female and minority representation in leadership roles.

The critical issue of the problem is the effect of the organizational mentality of the Apple company on its success. This problem is especially significant because a company’s corporate mentality can significantly impact its ability to innovate, compete, and ultimately succeed in the marketplace. A solid thesis statement addressing this issue might be: The organizational mentality of the Apple company has a significant impact on its ability to innovate, compete, and ultimately succeed in the marketplace, and it is essential to understand how this mentality affects the company’s success.

Apple is a large and successful technology company, but it has issues. One potential problem is that Apple has a monopoly on certain products, such as the iPhone, which can lead to higher prices and fewer consumer choices (Kotapati et al., 2020). Additionally, Apple is often criticized for its lack of transparency regarding labour practices, environmental policies, and data privacy. Furthermore, Apple’s reliance on overseas production and its supply chain can be problematic, leading to labour exploitation and environmental degradation (Kim & Davis, 2019). Finally, Apple’s marketing strategies, which often involve aggressive tactics and false claims, can be seen as unethical and misleading. All of these factors are relevant issues for apple company that should be considered.

In addition, when trying to solve a problem the Apple organization faces, it is essential to consider all possible solutions. One possible solution is to focus on improving customer service. Further, this could be done by hiring more customer service representatives, training current employees on customer service best practices, and providing customers with more options for communication. Another possible solution is to focus on product innovation. It could be done by investing in research and development, introducing new products and services, and creating a culture of innovation within the organization. Finally, a third solution would be to focus on marketing and advertising. Apple could be done by increasing advertising spending, creating more engaging content, and utilizing digital and social media platforms to reach new customers. The most viable solution for the Apple organization would be to focus on product innovation. This solution has the advantage of helping the organization stay competitive in the market, as well as creating new revenue streams. Additionally, investing in research and development would help the organization stay ahead of the competition.

A realistic answer to the problem of the Apple organization is to focus on customer service. Apple has long been known for its customer service, which could be further improved by creating a customer service team dedicated to helping customers with any issues they may have. This team could be made up of Apple employees and independent contractors, and it could be available 24/7 to assist. Apple could also invest in customer feedback systems, such as surveys and focus groups, to better understand their customers’ needs and wants. It would allow Apple to make improvements to its products and services, as well as to its customer service. The rationale behind this solution is that it would enable Apple to better understand its customers and their needs while also providing a more reliable and efficient customer service experience. Furthermore, Apple could improve its products and services by investing in customer feedback to enhance its customer experience.

In order to accomplish the solution of the apple company, there are several recommendations and state-specific strategies that can be implemented. First, the company should focus on developing innovative products and services that meet the needs of its customers. Additionally, they should create a customer service strategy tailored to each state to serve their customers better. Furthermore, they should invest in marketing and advertising campaigns tailored to each state to reach more potential customers. Additionally, they should invest in research and development to stay ahead of the competition. Finally, they should create a comprehensive implementation plan outlining the steps to implement the solution successfully. This plan should include detailed timelines, budgeting, and resource allocation. By following these recommendations and state-specific strategies, apple company can successfully implement the solution and achieve its desired goals.


Kim, Y. H., & Davis, G. F. (2019). Challenges for global supply chains and opportunities for social innovation. In Handbook of Inclusive Innovation (pp. 305-320). Edward Elgar Publishing.

Kotapati, B. A. P. U., Mutungi, S., Newham, M., Schroeder, J., Shao, S., & Wang, M. (2020). The antitrust case against Apple. Available at SSRN 3606073.


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