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Public Relations Essays

CDC Organization PR Case Study

Key Audiences Required The key recipients of the organizational action message are the general population, healthcare experts, government stakeholders, scientific researchers, and all organization bodies linked to healthcare services. Relaying information to this audience is significant because they are the facilitators and entities Moderna serves as an organization. Communicating with these recipients allows the Organization ... Read More
Pages: 9       Words: 2313

Response of Western Fashion Brands to the Controversy Surrounding the Treatment of Garment Workers in Asia

Executive summary Concerns about the Treatment of Asian garment producers have been explored, as have the potential risks to the reputation of Western fashion corporations due to these concerns. Labor violations in supply chains have sparked a scandal, jeopardizing the companies’ legitimacy, market status, future ambitions, and consumer loyalty. Consequently, concerns have been raised about ... Read More
Pages: 10       Words: 2650
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Mud Jeans Marketing Communication Plan

Introduction Vast market shares for companies characterize today’s markets, and changing consumer preferences and trends force companies to adopt new strategies to navigate these markets. Among these strategies include the introduction of new brand extensions. This marketing communication strategy will enable MUD Jeans to launch a kid’s denim range that matches the adult ranges. The ... Read More
Pages: 7       Words: 1907

The Scandal: A Passenger Being Violently Removed From United Airlines

The recent contentious United Airlines flight 3411, in which a passenger was forcibly removed from the aircraft, caused a social media and public outcry that turned the situation into an epic public relations (PR) disaster. The airline’s disregard for the passenger and improper management of the issue has been heavily blamed for the disaster. The ... Read More
Pages: 4       Words: 940

My Academic Portfolio

Introduction The global public relations specialist career is a demanding one and requires dedication. The career, however, has numerous employers waiting for professional public relations specialists with experience and passion for the career. Every organization, including a state government, relates to the public. Organizations need a public relations department that relays information to the public ... Read More
Pages: 7       Words: 1704

Public Relations Case Study

Issue Identification and Rationale Primark Limited has been assessed for its corporate reputation using the Reputation Quotient model. The model revealed that Primark has several issues that must be addressed to maintain its reputation and success. The most pressing issues identified are workplace environment, financial performance, emotional appeal, vision and leadership, and social and environmental ... Read More
Pages: 9       Words: 2350

Employee Engagement

Employee engagement is one of the factors that are critical in determining the success of an organization. This is because employee engagement is closely connected to employees’ morale and job satisfaction. With employee engagement, workers are emotionally invested in committing their time, energy, and talent, thus adding value to the team as well as advancing ... Read More
Pages: 5       Words: 1307

PR Crisis: A Focus on Uber

Introduction Background  In the modern business world, a good brand is not enough to attract and maintain customers. Consumers are now demanding their favorite brands to operate with professionalism and adhere to sustainability practices like engaging in corporate social responsibility (CSR). Further, customers only associate with businesses that show promises of delivering quality products or ... Read More
Pages: 15       Words: 4092

Ayala Whistler Summer Trip

Communication management Ayala Corporation is a business sector that deals with a wide range of clients across and abroad in the world. Ayala is believed to be one of the most popular known corporations capable of handling a great number of customers and clients worldwide. There are several communication means that the Ayala Corporation facilitates. ... Read More
Pages: 5       Words: 1328

Race Process Reflection

I enrolled in the introduction to public relations course at Kwantlen Polytechnic University in (month and year) as part of my learning phase. The course covers a variety of subject matter including the study of public, media and press relations, philosophy and public relations in business, government, education and other institutions. For our assignment in ... Read More
Pages: 7       Words: 1692
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