Analysis of IKEA’s Strategies in India
Executive summary IKEA is the world’s leading furniture retailer, distinguished for its relatively affordable modern furniture. It was established by Ingvar Kamprad in 1943 as a small Swedish mail-order directory operation. IKEA features around 360 shops from over 50 nations (IKEA, 2021). IKEA’s strategic analysis is the basis for this study. The micro and macro ... Read More
Pages: 19 Words: 5039