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CRM Essays

Database and Customer Relationship Marketing Assignment

EXECUTIVE SUMMARY The primary purpose of the discussion is to analyse the food subscription industry, focusing on Green Chef. The company has been offering vast arrays of food options, including Keto+Paleo, Mediterranean, Fast & Fit, and Vegan. The discussion first defined the target market and consumers for the company and discussed the prospects of loyalty ... Read More
Pages: 16       Words: 4171

Innovation Fuel Podcast Assignment

Introduction The moment which Kimberly Kaplan expected to rouse her to make a video-first dating application was the TikTok video. The name of her undertaking is Snack. Snack acquired notoriety given its configuration. Kaplan was effective as far as her experience is concerned and which was the explanation Kaplan had the option to fabricate a ... Read More
Pages: 8       Words: 1976
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Examining the Antecedents of Consumer Behaviour in Relation to Outcomes of Cause-Related Marketing

1. Introduction 1.1. Research Background In the contemporary market, there are several companies competing to survive and the inundation of companies in the market has saturated the feasibility of brand differentiation which is based on traditional attributes such as quality and price (Adiwijaya and Fauzan, 2012). The pressure for brands to differentiate themselves is more ... Read More
Pages: 77       Words: 21096
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