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CRM Essays

Salesforce As Competitor for Zoho

Introduction This paper aims to thoroughly examine Salesforce, a leading cloud-based customer relationship management (CRM) software supplier, and its competitive environment. This analysis will explore Salesforce’s business model, external environment, internal resources, capabilities, strategies, and performance and recommend future orientations. The report’s introduction includes a brief history and overview of Salesforce’s products and business approach. ... Read More
Pages: 17       Words: 4478

Technology in Daily Lives

Introduction Business technology uses data, engineering, and science for organizational and financial objectives in the business world. The concept of change and how it might impact business and society is the fundamental component of technology. Globally, technology has affected the dynamics of business operations. Many companies have significantly benefited from the development of systems made ... Read More
Pages: 9       Words: 2322
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Marketing in Hospitality Industry

The hospitality industry is one of the most competitive businesses that require effective competitive strategy and follow-ups into the latest trends to ensure that the business is not left out. A hospitality business focuses on providing food, beverages, hotel services like rooms for rent, and tourism (Peterdy, 2022). The business can focus on providing new ... Read More
Pages: 6       Words: 1570

SCM and Reverse Logistics

Supply chain management (SCM) coordinates the movement and storage of goods, services, and information from raw material suppliers to end customers (Chopra & Meindl, 2017). Any organization’s supply chain is crucial in streamlining business processes and products. This is a critical success factor and a competitive advantage for many organizations since it creates efficiency and ... Read More
Pages: 4       Words: 948

Online Marketing Strategies

Introduction Online marketing, also known as internet marketing, involves using interactive, intelligent, and virtual components to promote and advance business ventures and commodities on the internet. Organizations have increasingly incorporated technology in their marketing strategies to make strategic changes to client-focused marketing, integrative innovative marketing activities, and utilize digital marketing to achieve the primary marketing ... Read More
Pages: 7       Words: 1878

Database and Customer Relationship Marketing Assignment

EXECUTIVE SUMMARY The primary purpose of the discussion is to analyse the food subscription industry, focusing on Green Chef. The company has been offering vast arrays of food options, including Keto+Paleo, Mediterranean, Fast & Fit, and Vegan. The discussion first defined the target market and consumers for the company and discussed the prospects of loyalty ... Read More
Pages: 16       Words: 4171

Innovation Fuel Podcast Assignment

Introduction The moment which Kimberly Kaplan expected to rouse her to make a video-first dating application was the TikTok video. The name of her undertaking is Snack. Snack acquired notoriety given its configuration. Kaplan was effective as far as her experience is concerned and which was the explanation Kaplan had the option to fabricate a ... Read More
Pages: 8       Words: 1976

Examining the Antecedents of Consumer Behaviour in Relation to Outcomes of Cause-Related Marketing

1. Introduction 1.1. Research Background In the contemporary market, there are several companies competing to survive and the inundation of companies in the market has saturated the feasibility of brand differentiation which is based on traditional attributes such as quality and price (Adiwijaya and Fauzan, 2012). The pressure for brands to differentiate themselves is more ... Read More
Pages: 77       Words: 21096
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