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Aspects of Human Resources Management

Human resource management (HRM) is an area of management concerned with issues relating to a company’s personnel. It addresses topics like the recruiting process, the growth of employees, the safety of employees, training, and motivation, among others. Another way to think about it is that it is the process of planning, coordinating, and managing procedures ... Read More
Pages: 11       Words: 3004

Analysis of Apple Company

Introduction Apple is the leading American company in technology founded in the year 1976 by Steve Jobs and its specialization deals with consumer electronics, hardware, online services and computer software. It is the leading technology company in the world and by 2021 it had to total $284 billion in revenue being the most valuable company ... Read More
Pages: 12       Words: 3045
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Apple Inc. Versus Kodak: A Case Study

Introduction Kodak was among the greatest entrepreneurial success stories of the last century in photography. The company was founded in 1888 by Eastman George. It only took eight years to skyrocket its revenue to over $10 billion, becoming the global commander in the photography and film industry. (Melvin, 2018). In the three decades that followed, ... Read More
Pages: 7       Words: 1683

Airtel Africa Business Case Study

Introduction Authoritative pioneers face an undeniably powerful, complex, and capricious business climate in which innovation, globalization, information, and changing cutthroat perspectives influence the general presentation of their organizations in the present exceptionally questionable business climate. As Stopford (2001) calls attention to, in this mind boggling and evolving climate, administrators of little and enormous organizations are ... Read More
Pages: 12       Words: 3076

Middle Eastern Companies SCM

Companies ALBAIK Food Systems Co. Ltd ALBAIK is a Middle Eastern leading restaurant in an industry category with quick-services, serving customers and consumers with the signature food (chicken and seafood meals). The Company size accommodates 1001-5000 employees, privately owned founded in 1974 (ALBAIK Food Systems Company, 2021). The Albaik Food Systems Co. Ltd is specialized ... Read More
Pages: 5       Words: 1167

MBA Strategic Marketing

A brand name is the most crucial element and soul essence for any business as it is the face of the product. Choosing an effective brand name will either attract more consumers or distract consumers from the product. A vital characteristic a business person should consider in selecting a brand name is distinctiveness (Voella, 2018). ... Read More
Pages: 3       Words: 786

Marketing Plan for Nando Company

Introduction Marketing plan is essential because it describes how a company is going to market its products and services. It is therefore, pivotal to come up with effective marketing plan. Basically, a marketing plan comprises information concerning things such as consumer behavior in which it outlines the target segment and their purchasing behavior. Additionally, a ... Read More
Pages: 17       Words: 4445

LVMH Strategy and the Environmental Metrics

Introduction LVMH sees environmental protection as more than a responsibility; it’s a need and a reason for its success. It is critical since LVMH Missions’ sustainable success is strongly anchored on preserving and appreciating the natural resources they utilize to manufacture their goods. Taking environmental considerations into account in their manufacturing processes renders them more ... Read More
Pages: 3       Words: 585

KFC Environmental and Situational Analysis

Executive Summary The UK has provided a highly competitive market for every firm that needs to venture in a particular business due to many participants. The analysis of KFC success in the UK market has concluded that the firm has ensured such success due to its increased technology usage and adoption and providing the best ... Read More
Pages: 8       Words: 2002

International Marketing Plan for Dong Fend Motors Corporation

Executive Summary Dong Feng Motor Company is a China automobile manufacturer owned entirely by the China government. It has done well in the local and regional markets, but its brand is hardly recognized internationally. Therefore, Dong Feng Motor Company firm has reached a point where it must aggressively enter the foreign market. Nigeria has been ... Read More
Pages: 12       Words: 3101

Hospitality Luxury Brand Management at Ritz-Carlton Hotel Company

Abstract Brand management is the process of influencing the perception of a company’s brand among the people who are targeted by the company. A successful brand strategy measures and controls brand awareness, customer loyalty, satisfaction, and perceived customer value. Creating a framework to improve brand reputation necessitates a thorough understanding of the brand, its target ... Read More
Pages: 15       Words: 3997

Business Analysis: Hopworks Urban Brewery

Introduction Hopworks Urban Brewery is a beer company located in Portland. The beer company was founded in the year 2007 and began producing beer to very many people. Hopworks’ position, according to the data provided by Pullman, is that of a long-term, local beer maker who caters to the interests of emerging consumers. According to ... Read More
Pages: 11       Words: 3013

Functions and Intentions of Advertisement

Introduction Advertising is a type of marketing that employs non-personal or publicly sponsored messaging to sell or promote ideas, products, and services through communication. People that favor commercials are totally business-oriented, hence they are fully supportive of promoting one’s services and products. Advertising and public relations are quite different since, in advertising, the person who ... Read More
Pages: 4       Words: 862

Ford Motor Company Strategic Plan

Ford Motor Company has its roots in the United States and is based in Michigan City, Michigan. Henry Ford created the company in June 1903, and it today offers a wide range of automobiles. Asia, Africa, Europe, and North America are just few of the countries where this firm has a presence. America’s automotive industry ... Read More
Pages: 7       Words: 1901
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