Business Essays

Brighton Palace Pier Marketing Plan

Executive Summary A significant percentage of firms in the contemporary world are battling with consistent client involvement in addition to continuous growth in sales volume. Consequently, a marketing plan is essential since it specifies a company’s advertising approach for the eventual achievement of organizational financial goals (Srimek, Pranee, Suwandej, and Saisama, 2022). The marketing plan ... Read More

Pages: 13       Words: 3480

View Sample

Board Composition and CEO Remuneration

Abstract In developed countries, the connection between corporate management and the declaration of social business responsibility is more significant. As a result, the study’s primary goal is to examine theoretical perspectives on board composition and CEO remuneration, and appraisal of Kingfisher Plc and Crest Nicholson Holding Plc compliance with UK Code of Corporate Governance. The ... Read More

Pages: 10       Words: 2641

View Sample

Affordable Housing Policy in Hong Kong

Introduction This study examines the affordable housing policy in Hong Kong, China. The housing market and the execution of housing policy are being scrutinized to see how institutional and economic differences affect them. There are certain similarities between the two markets, such as their reliance on the property industry to sustain economic development and dense ... Read More

Pages: 13       Words: 3328

View Sample

A Study of the Fulfilment of Last Mile Delivery in Food Delivery Service

Abstract Last mile delivery is the last stage goods go through before they reach the consumer. Despite being a great determinant to consumer contentment, last mile delivery is expensive and a tedious phase of product distribution. Last-mile delivery in the food sector experienced more changes when the COVID-19 pandemic struck. Before COVID-19 struck customers were ... Read More

Pages: 16       Words: 4398

View Sample

Essay on Investment

Investing is one of the things that most earning people think about but fear. This is because some people are scared of the risks involved in investment. Also, people are confused and have no clear information of which types of investments are best to invest in and also how to tackle the problems that come ... Read More

Pages: 5       Words: 1267

View Sample

Introduction to Marketing

Introduction Depending on the organization’s functional characteristics, a company’s marketing process may or may not be exclusively concerned with sales. Unlike other company functions, marketing does not fall under the purview of any specific department. On the other hand, marketing has a complicated strategy implemented throughout the organization. Marketers must first understand and then act ... Read More

Pages: 7       Words: 1675

View Sample

International Marketing Strategy for Global Expansion

Introduction Globalization has taken an essential role in many businesses, companies, and people’s lives today, based on International Products’ utility for daily use and leisure. Additionally, many consumers tend to choose products from other countries over the local products based on different perspectives, facts, and logic. The main reason for this is the quality of ... Read More

Pages: 9       Words: 2240

View Sample

International Arrangements and Processes Management: A Case Study of XPO Logistics

Introduction XPO Logistics Inc. is one of the leading freight and logistics companies in the world, with operations spread across North America, Europe and Latin America. The company specializes in providing less-than-truckload and truck brokerage services. In recent years, XPO has expanded its operations across regional and national boundaries, and such growth has presented both ... Read More

Pages: 7       Words: 1893

View Sample

Internal and External Business Environments

The ability of a business/organization to remain relevant in an industry relies on both internal and external business environments. Internal and external business environment involves different factors that influence the operation of a firm direct or indirect. Both internal and external business environments keep changing. The performance and success of a business is determined by ... Read More

Pages: 5       Words: 1317

View Sample

Integrated Marketing Communication

Introduction In this assignment, two different brand-related marketing communications campaigns are selected and evaluated. These campaigns include different main tools that comprise a TV and social media. The two marketing campaigns selected for this assignment are “Tesco’s Christmas ad: Do not stop this woman from having a real good time” conducted on TV and Debenham’s ... Read More

Pages: 6       Words: 1617

View Sample

Innovation Is a Process

Why it is Necessary to View Innovation as a Management Process and Sergey Brin’s Comment on Idea and Innovation The success of a business heavily relies on innovation and technological advancement in the current era. Innovation, as it is, does not apply and cannot create meaningful change without proper management strategies that aim for exemplary ... Read More

Pages: 7       Words: 1793

View Sample

Environmental Management of Zara

Introduction The company selected for this assignment is Zara and the reason for selecting this company is that normally the business activities of fashion companies influence the natural environment in different ways. Zara strives through ongoing improvements to reduce the negative effects on the atmosphere and the natural resources of the earth while defending the ... Read More

Pages: 12       Words: 3176

View Sample

Importance of Tourism to the World Economy

Tourism refers to people travelling within their own countries or from different countries and staying in places outside their typical environment for various purposes. These purposes may include; leisure; this is whereby tourists travel to get away from their familiar territory for relaxation; business; this is where tourists travel for work-related purposes. This movement could ... Read More

Pages: 3       Words: 580

View Sample

Importance of Individual Moods and Emotions in the Workplace

One’s emotions and moods tend to affect another in the place of work. ‘Emotions jump from person to person like a virus’, and ‘ Feelings drive performance’ so goes the clichés. Mood swings can have a general influence on the organization’s performance, and therefore the need to set standards regarding this issue comes in. Employees’ ... Read More

Pages: 3       Words: 793

View Sample

Importance of Corporate Governance in Financial Institutions: Report

Introduction A board of directors in a corporation is a collection of persons voted as — or elected to perform as — stockholder representation to formulate corporate management policies and carry out significant company decisions. The board of directors is in charge of top management, hiring and firing the CEO, setting executive salary levels, and ... Read More

Pages: 7       Words: 1885

View Sample