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Coca-Cola Marketing Plan

1. Introduction Coca-Cola is one of the world’s top manufacturers and providers of nonalcoholic beverages (Gomez, 2019). The business, which has its headquarters in Atlanta, Georgia, is best known for its flagship beverage, Coca-Cola. It is currently a well-known soft drink company aiming to broaden the brand’s appeal. The majority of soft drinks sold in ... Read More
Pages: 11       Words: 2953

Interest Rate and Inflation

Introduction There is widespread agreement on the fundamentals of monetary policy, providing a common foundation for debates about the precise measures that should be used in different circumstances. The central tenets of this agreement are that monetary policy should be implemented, that emphasis should be placed on price stability, and that higher or short-term interest ... Read More
Pages: 9       Words: 2418
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Intercultural Communication Issues in Marketing

Intercultural communication is significant in marketing and advertisement due to globalization and international marketing. Multinational firms like Coca-Cola and Apple Company’s products are used globally. Therefore, intercultural communication skills help marketers reach different markets segmented in terms of culture to promote and sell their products. Martin & Nakayama (2017) defines intercultural communication as sharing information ... Read More
Pages: 4       Words: 1056

Individual Report: Tourism/Events Start-Up Idea

Introduction Information communications technology (ICT) has become critical to every aspect of human life. Ratheeswari (2018:45) defines ICT as technologies that provide access to information through telecommunications, including the internet, wireless networks, mobile phones and other communication mediums. On the other hand, entrepreneurship refers to the process of initiating a new venture, organising the needed ... Read More
Pages: 10       Words: 2698

Essay on Indigenous Tourism

Selected Tourist Attraction: Manitoba Museum Indigenous Tourism attraction Being the land of the Ojibway, Cree, Ojibway-Cree, Metis, and Dakota, the province of Manitoba has a strong indigenous heritage and culture. The Manitoba Museum is one of the many indigenous tourist attractions, which is a premier cultural and historical institution. Located in Winnipeg, it has a ... Read More
Pages: 11       Words: 2794

Improving Organizational Performance

Improving organizational performance is the process of identifying and implementing ways to increase the effectiveness and efficiency of an organization. It is an iterative cycle of assessment, planning, implementation, and evaluation. The assessment stage is the first step of the cycle and involves collecting data and analyzing it to understand the organization’s current state. This ... Read More
Pages: 15       Words: 3992

Implications of the Culture on Organizational Behavior and Leadership

Introduction Organizational behavior is the study of how people interact in organizations, and the impact their behavior has on the organization’s performance. It is a field of study that combines knowledge from many disciplines, including psychology, sociology, anthropology, and economics. It focuses on how individual, group, and organizational processes interact to influence behavior within an ... Read More
Pages: 9       Words: 2438

HP Laptops Entry Into Argentina Market

1.0. Introduction Throughout the world, Hewlett Packard (HP) is recognised as one of the leading computer providers. To meet the dynamic needs of the customers, the company has developed innovative and creative mechanisms which lead to maximum customer satisfaction. Technology has been the primary tool for the company’s growth and expansion into newer markets. One ... Read More
Pages: 9       Words: 2213

How Logos, Pathos and Ethos Work Together Using Two Ads

From a definition perspective, Aristotelian rhetoric constitutes the ability to convince a given audience to accept what is presented to them by standing up as being highly credible, appealing to their emotions and being logically clear by providing linking reasons why a presentation stands the way it was presented. In other words, Aristotle considered persuasion ... Read More
Pages: 6       Words: 1616

China’s Economic Tang Dynasty

China has experienced tremendous economic growth over the past few decades, becoming the world’s second-largest economy. This growth has brought great benefits to both the Chinese people and the world; however, it has also brought about some challenges. In this essay, I will discuss how China’s economic growth has impacted the world and how its ... Read More
Pages: 6       Words: 1570

How Can “Gambling Recovery Therapy” Effectively Use SEO as a Marketing Tool To Develop Its Online Presence: Management Implications and Insights for SMEs

Search Engine Optimisation SEO is optimising a website for search engines. Many factors go into making a website “search engine-friendly,” from incorporating keywords to following best practices regarding page structure and content. SEO success is mainly dependent on the amount of time one spends working on it, their understanding of SEO principles, and how much ... Read More
Pages: 14       Words: 3829

History of Experiential Marketing

Experiential marketing commonly referred to as “engagement marketing” or “event marketing,” is the practice of providing customers with immersive, interactive experiences (Gruen, 2018). Other than only promoting goods or services via conventional channels like advertising, this strategy seeks to establish enduring and meaningful ties between customers and businesses (Kumar, 2019). Although experiential marketing has been ... Read More
Pages: 13       Words: 3452

Change Proposal for the New Technology

Particularly in the area of healthcare, technology is transforming the world in many different ways. The various positive ways technology has altered how we identify and treat patients are numerous. Better patient care is given, and our patient’s safety is also increased. Healthcare in America states that technology has resulted in a significant and welcome ... Read More
Pages: 5       Words: 1251

Challenges Facing the Hotel Industry

The hospitality industry includes the hotel business, which is not only one of the most rapidly expanding industries in the world but also an essential and fundamental component of the hospitality sector. Even during an economic contraction, the hotel business has not demonstrated much of a tendency to slow down over the past several decades. ... Read More
Pages: 7       Words: 1683

Case Study on Price Elasticity

Introduction Price elasticity is the percentage difference in the quantity of demand in correspondence to price changes. In economics, the prices of commodities directly impact the market. In layperson economics, the lower the commodity price, the higher the demand (Gabaix and Koijen, 2021). In price elasticity, producers seek to maintain the need for goods even ... Read More
Pages: 7       Words: 1800
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