Need a perfect paper? Place your first order and save 5% with this code:   SAVE5NOW

Walt Disney Corporation


The Walt Disney Company is a film and music corporation based in Burbank, California, at the Walt Disney Studios complex. On Oct. 16, 1923, Walt and Roy O. Disney premised Universal studios as the Disney Brothers Production company; it subsequently went by the titles Walt Disney Film Studio and Walt Disney Creations before changing its name to the Walt Disney Company in 1978 (Rowe, 2022). With the formation of highly known personalities like Mickey Mouse, who serves as the business’s emblem, and the commencement of animated movies, the corporate rapidly founded the aforementioned as a figurehead in the animatronics business.

In the 1950s, after becoming a phenomenal hit by the early 1940s, the corporation started integrating into real-time movies, television, and amusement parks. After Walt died in 1966, the business earnings began to collapse, particularly in the visual effects segment. After Disney’s stockholders elected Michael Eisner as CEO in 1984, the studio experienced phenomenal growth throughout a period known as the Disney Reformation. In 2005, the institution opted to transform and acquire other firms under the company’s Chief, Bob Iger. In 2020, Bob Chapek became the new CEO of Disney after Iger retired (Vacas-Aguilar, 2021). After Chapek’s ouster in 2022, Iger would be re-established as Chief exec.

Disney has been creating and acquiring organizational segments since the 1980s in commercializing more explicit content closely correlated with its mainstay family-oriented products. Walt Disney Studios is the business’s identified film company portion, consisting of DreamWorks Animation, Walt Disney Animated Films, Sony Pictures, Guardians Of the galaxy, Lucasfilm, 20th Century Studios & Animation, and Flashing beacon Images. Disney’s other corporate strategic entities include broadcast television, transmission, file transfers, amusement park resorts, consumables, publishing, and overseas operations.

Disney is one of the world’s biggest and most recognizable corporate giants, ranking 53rd on the 2022 Fortune 500 lineup of the fastest-growing companies in the United States by revenues. Since its inception, the corporate has clinched 135 Academy Awards, with Walt receiving 26 of them (Cheung, Leung, & Huang, 2022). The business is also credited with creating some of the biggest movies and reinventing the amusement park sector. Disney has been chastised in history for an accusation of copyright infringement, portraying ethnic prejudice, and including and excluding LGBT-related aspects from its movies.

Chapter Five

Design of goods and services

Disney is one of the world’s best-oiled service machines. It is almost unimaginable until we see it with our own eyes, having only lately been there. Many businesses attempt to replicate the ‘Disney influence.’ However, no matter how often they strive, they cannot complement the technical skill and insight that Disney can offer its consumers and members of the cast. Indeed, Disney is the most incredible service design model of all time. Even with extensive independent observer assessment, we will need help to genuinely explore and dismantle the cultural phenomenon they diligently imitate (Anonymous, 2022).

What we do recognize concerning Disney’s “mystical powers” is their thoroughness. Not only have they considered everything, but they also have individual micro-ecosystems engaged in multiple aspects of the entire assignment. Consider cleaning: Disney has a whole microsystem devoted solely to cleaning. Their rubbish collection scheme is well-known for being linked to a pipe structure that channels all trash beneath the campground. They are also deliberately positioned all over the location, making it very difficult to pollute the environment. Everything is impeccable once we pass under the Disney awnings on the freeway and enter Disney assets. It felt out of this globe to be so near an animated film. We finally found, via scrutiny, that the tactics of the eye and the execution of this microsystem differ from what they appear to be. It is so smoothly interconnected with the scheme in other regions that it has the appearance of marginalization excellence so potent that it even fools adult park visitors. This alienation extends further than a sense of vision. Each ‘globe’ at Disney World has its distinguishable aroma. Disney can improve the fumes and reflectors to a subconscious level by integrating all of the sensory experiences.

When we think of the Disney Dream State in terms of service design, our first notion is that Disney is the best at it. Furthermore, it exemplifies the prospects that well-designed services and structures can deliver to human existence. Disney employs a dynamic equilibrium of unquantifiable seductive deception and measurable interactive content, which can also be applied to other companies. We can consider the human voyage across a whole product or service based on the following standard by compiling this ‘dream state’ in more practical situations rather than attempting to imitate a comic book character.

Chapter Six

Quality management

The concept of quality management is linked to the concept of perceived quality, which is the customer’s perception and inference of the real worth of a service or how people see the company, which presumes how the company provides the types of films produced by Disney, as well as the infrastructure Disney offers to young children through corporate Sustainability activities (Beach & Segars, 2022). Satisfaction level, as the name implies, relates not only to each target supplier but to the rest of the spacetime of the corporation, such as staff members and other businesses that offer their merchandise. Implementing a top-notch framework means growing consumer gratification, improved efficiency, increased margins, reduced prices, more effective company internal collaboration, and better-quality products.

The company applies the concept of innovation to ensure quality management. Under this ideology, the workers at the parks are not rewarded based on the preeminence of the positions with the corporation but rather through the number of developments they have undertaken for consumers to appreciate. Disney follows some of the proposed techniques to ensure quality management of their products: First, create a reliable purpose for better services. This Disneyland perception controls management style and gives the institution a goal. Second, to keep up with shifting markets and customer preconceptions, the company must constantly update its technique of providing appropriate professional development to all its employees.

Furthermore, in addition to relying on inspection to achieve quality, the business utilizes the latest methods, such as statistical quality control, modifying processes, information architecture, and implementation planning to evaluate an issue and investigate performance. Finally, the business institutes a vibrant employee training system and self-improvement; this implies that the entity offers appropriate and efficient coaching to all of its cast members. The coaching outcomes may not be easily detectable, but they frequently have significant long-term impacts. At the corporation, self-improvement is a gradual mission of self-development. The firm also effectively eliminates obstacles that impede employees from being proud of their jobs. At Disney theme parks, the manager must transfer the amount, performance, and outcome, as well as eliminate the obstacles that prohibit them from being satisfied with the job.

Chapter Seven

Product Design

Product design is an essential component of conveying innovations that take great pleasure to our customers. While each project is different, the planning phases are consistent. Here we look at the methodology we took for our internal implementation, Playbook. The Playbook is our participatory web app that allows Disney Animation users to collaborate efficiently and successfully on everything from generating ideas and situations to overseeing and scheduling workflows. We use Playbook to link staff members from Financial services, Production Control, Predictive analysis, Artist Management, and Executives. Playbook encourages groups to make more accurate data-informed judgments by revolutionizing data across these business units.

Chapter Seven

Capacity Design

With the world’s population ever-increasing, the popularity of products and services is boundless. As a result, businesses are continuously confronted with guaranteeing that their resources can meet changing requirements without losing out. This expresses concern for all businesses, large and small. The concept of capacity management was established and is still employed by institutions to proficiently fulfil customers’ needs and address the issue of evolving market dynamics.

The production planning strategy, which other companies also use to satisfy consumers by establishing production rates, stock levels, and waiting list thresholds, is an adequate capacity design used by Walt Disney. The methods used by Disney are predominantly level capacity and chase capacity or both. A demand strategic approach can also be thrown into the mix, giving the operations scheme a fresh perspective. A level strategy is a scheduling system that ensures a constant supply of Disney content. This includes different consumer delivery lead times, maintaining differing wait times, and even stockpiles to keep operations detached from consumption. Level strategy, on the other hand, puts a lot of pressure on merchandise inventory management during down times. Similarly, the firm has created a chase strategy to match production rates to consumer demands.

Chapter Eight

Location strategy

A scheme can be implemented at the company, enterprise, or operational levels. Disney’s global expansion plan requires licensing and partnerships on a corporate standard. For instance, the corporation’s best-performing section, Walt Disney Parks and Resorts, decided to expand to Tokyo, Japan, by permitting its conglomerate, Tokyo Disney Resort. Collaborations with nearby companies were required for its economic boom into Paris, Shanghai, and other metropolises.

Disney’s business-level strategy is geographical segmentation, which is consistent with the company’s objective to provide compelling content to people worldwide. The brand has physiological activities in over eighty countries across the Asia-Pacific, the United States, Europe, the Middle East, and Africa, as per the Walt Disney Corporation (2021). Its functional departments are focused on seizing novel opportunities in the marketplace. The emphasis is on providing unique services for households and kids in multiple regions.

A unified brand and adaptation strategy describe the global framework of Disney’s global strategy. Mainstream amusement perspectives are adapted to different societies and language groups. In some markets, new content is created, such as Violetta in Argentina and Easter Eggs in Brazil. As a result, Disney’s strategy is aligned with the plan of internationalizing the local and localizing the global. This organizational versatility guarantees each region receives the culturally pertinent product, growing the corporation’s international profits.

Chapter Nine

Layout Design

The layout is an integral part of the storytelling procedure. Layout Performers use a movie’s protagonists, specifies, props, and camera systems to perform, restrict, and start firing the movie set by shot, working from storyboards. A Layout Writer’s talent set includes camerawork, orchestrating, and rough keyframe animation. The layout includes some animated film, illumination, formatting, designing, and much structure and fast shutter used for a coherent story. Layout Creatives can follow what is indicated in the storyboards, but they can also deviate entirely and come up with their rhythms and concepts, creating a very inventive strive. The layout creates the first three-dimensional depiction of that storyboard in full thin films, using the Model-based agency’s protagonists, sets, and props. At this production stage, Layout Performers animate the characters roughly, functioning optimally via innumerable repetitions. Layout Artists can often prototype their own sets and props if they do not even occur and put temporary effects and lights to make essential webcam and structure decisions.

Chapter Eleven

Supply Chain Management

Supply chain executives should be concerned with much more than just cost reduction and inventory movement. Aside from such common major complaints, they should consider how the distribution network can significantly improve the productivity of their corporation. That was the sentiment John R. Lund, senior vice president of Disney Parks Supply Chain Management for Disney Destinations LLC, expressed at the CSCMP Europe 2012 conference in Frankfurt, Germany. Before Lund was appointed president of Disney Destinations, which supervises resorts, cruise lines, and theme parks worldwide, the firm’s supply chain operations were centred on price restraint (Hartmann, 2021). During his office, supply chain management expanded its range to include promoting Disney’s objective of making a “consumer experience” for theme park and resort visitors. Disney amusement parks must always keep certain items in stock to provide the best customer service. For example, because a guest to a store in a Disney park’s Frontier land region would anticipate seeing a Davy Crockett coonskin cap, Disney must stock this product, even if it is not a big vendor. The blue bandana typifies Disney’s theme park stockpile, which encompasses a wide range of lower-stock components.

Chapter Twelve

Inventory Management

The overall worth of stockpiles in all finalization phases is described as inventory. Disney inventory was $1.590 billion for the qtr. It ended Sept. 30, 2022, with an 18.3% increase year over year. Disney’s stock in 2022 was $1.742 billion, a 30.88% increment over 2021. Disney uses two valuation techniques: Discounted Cash Flow and A Market Multiple-based approach. On an ex-cash basis, the corporation applies a Premium Numerous to the general agreement Episodes of the show forecast for the next twelve months. Walt Disney Company’s turnover ratio of stock levels accelerated successively to 30.31 in the 2nd quarter of 2022, exceeding the corporation’s approximate. In the Jul. 02, 2022 quarter, the estimated completion timeframe for Walt Disney Enterprises stockpiles stayed unaltered at 12 days.

Chapter Fifteen

Long-range, intermediate, and short-term planning

The Walt Disney Company has long-term, intermediate, and short-term policy objectives, most of which are aimed at helping to safeguard the universe. These goals include resource conservation, sustainable energy, and water management. One of the corporate’s long-term objectives is to educate the general population about the repercussions of wastage and solutions to encourage sustainable use of resources. Disney’s news channels are one of its primary businesses. The Disney Channel is now one of the most popular channels among kids. They are both entertaining and informative. Disney ensures that the adverts shown between their programs teach toddlers how to build a positive world.

The company’scompany’s long-term planning is to offer greater flexibility, and the management panel will be in touch as plans changes. Our strategy for reducing greenhouse gas carbon output involves long objectives for both direct and indirect emissions. While these two categories of air pollution have particular medium priorities, they both push initiatives to cut carbon emissions. Our approach for achieving these targets is based on the chain of command of preventing pollution, cutting emissions via productivity improvements, substituting high-carbon petroleum with low-carbon different options, and then utilizing high-quality displacements for our residual significant point sources.

Chapter Seventeen


The well-being and security of our visitors, cast members, and staff members, as well as the preservation of nature and our environmental assets, are continual concerns at Disneyland, resorts, workplaces, and other places of business. We acknowledge our obligation to provide our constituents with secure, hygienic, and sanitary surroundings. These issues advise us whenever we consider and select cleaning and preservation technologies and goods to find sustainable options that do not jeopardize our level of hygiene, wellness, and safety.

To confront our total synthetic use in cleanup and disinfection, Disney has incorporated a currently underway evaluation and new solutions. This process allows our wholesome cleaning initiative to go above and beyond legal standards by integrating sustainability and employing substances that safeguard the health and have preferable environmental qualities. We consult safety, environmental experts, and health before using complex chemical cleaning supplies.

SWOT analysis


1. Product offerings that are big and powerful

2. Recognition of a brand

3. Procurement expertise


1. The country is heavily reliant on revenue from North America.

2. There are few chances for exponential improvement via purchases.


1. Emerging economy entertainment industry expansion

2. Advancement of filmmaking into new markets


1. Competition is fierce.

2. Enhancing privacy

3. Online TV and movie rentals are expanding rapidly.


Walt Disney’s merchandise encompasses the telecast tv channel ABC and cable operators like Cartoon Network and ESPN, one of the globe’s most popular broadcast networks. Disney’s branding strategy gives it a competitive advantage against its rivals by incorporating the significant viewership of these cable channels, which have nearly 300 million customers. Cartoon Network has 240 million subscribers and a substantial expansion of cable tv.

Brand identification. Walt Disney’s product has been highly regarded in the U.S. for nearly ninety years and is recognized globally; kudos to the Cartoon Network, Disney Campground resorts, and Marvel Studios films. In 2012, the corporation was graded as the 13th most expensive brand in the world (worth $27.4 billion).

Procurement expertise. One of the firm’s best attributes is its acquisition expertise. Miramax Studios was acquired in 2006, Marvel Entertainment in 2009, and Lucasfilm in 2012. The previous two takeovers were highly profitable in increasing income and profits (Bradnock, 2013). The third purchase is incredibly good since Disney owns all of Lucasfilm’s past projects, including Star Wars. Few of Disney’s rivals have a history of successful takeovers.


The country is heavily reliant on revenue from North America. Even though the company operates in nearly two hundred nations, most of its earnings are from Canada and the United States.

There are few chances for exponential improvement via purchases. As of now, the corporation is the largest entertainment provider in the universe, owing to the acquisition of its competitors.


In 2011, the Asia-Pacific region accounted for more than half of the world’s paid television subscriptions (394 million). It was predicted that by the end of 2016, it would have risen to more than 55%, with China accounting for more than 27% of the industry. India is anticipated to expand at a rate equivalent. The Walt Disney Group has registered these markets and should keep enhancing its standing to capitalize on the such rapid market expansion.

Disney could broaden its filmmaking to nations like India or China, where video manufacturing businesses have established high facilities. This might result in lower film overhead expenses and more highly focused films for the Indian and Chinese markets.


Disney operates in various competitive business environments, such as tourism, interactive entertainment, parks and resorts, media, and others. As news and television go digital, the competitive rivalry in the mainstream press industry is changing dramatically. New firms with innovative business prototypes compete more effectively than long-serving media corporations. Local competitors who can offer better-adapted products compete fiercely with Disney’s parks and resorts business segment. This places the Walt Disney Corporation under intense competitive pressure.

Because of technological advancements, it is now much easier to duplicate, transmit, and disseminate infringing content. The growing use of technology and high-speed internet seriously threatens Disney’s earnings. When movies are available for free online, fewer people will go to see them in theatres or buy DVDs.


To summarize, despite undergoing significant shifts, Disney appears to be a corporation that has flourished and evolved over the years, generating an ambience that almost all individuals would describe as ‘magical.’ Even the Disneyworld recreation areas’ tagline is ‘Where the miracle starts.’ From the emergence of the Disney Brand, there was always a kid and unique, pleasant environment and aurora that welcomed everyone. Walt Disney aimed to please the crowd with his artistic and inventive originality. Everyone would agree on this, and nobody can deny that Disney is a great organization, earning nearly $40 billion per year from each undertaking.


Anonymous. (2022). Latest Word. The Seybold Report; p. 7. Retrieved from

Beach, A. A., & Segars, A. H. (2022). How a Values-Based Approach Advances DEI. MIT Sloan Management Review; 25-32. Retrieved from

Bradnock, M. (2013). Disney: The Story Behind the Iconic Business. The School Librarian; pp. 121–122. Retrieved from

Cheung, M. 1., Leung, C. A., & Huang, Y.-J. 1. (2022). Absentee Parents in Disney Feature-length Animated Movies: What are Children Watching? Child & Adolescent Social Work Journal: C & A; 323-336. Retrieved from

Hartmann, J. (2021). toward a complete theory of sustainable supply chain management: the role of media attention. Supply Chain Management; pp. 532–547. Retrieved from

Rowe, R. (2022). Disney Does Disney: Re-Releasing, Remaking, and Retelling Animated Films for a New Generation. Journal of Popular Film & Television; pp. 98–111. Retrieved from

Vacas-Aguilar, F. V. (2021). El mercado del vídeo en streaming: un análisis de la estrategia de Disney+. El Profesional de la Información; , 30. Retrieved fromídeo-en-streaming-un-análisis-de/docview/2579122360/se-2?accountid=151051


Don't have time to write this essay on your own?
Use our essay writing service and save your time. We guarantee high quality, on-time delivery and 100% confidentiality. All our papers are written from scratch according to your instructions and are plagiarism free.
Place an order

Cite This Work

To export a reference to this article please select a referencing style below:

Copy to clipboard
Copy to clipboard
Copy to clipboard
Copy to clipboard
Copy to clipboard
Copy to clipboard
Copy to clipboard
Copy to clipboard
Need a plagiarism free essay written by an educator?
Order it today

Popular Essay Topics