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Business Essays

Evolution of Reverse Logistics

In the fierce business environment nowadays, more and more companies realize that customer relationship management (CRM) could assist them tremendously in improving their operations. CRM is the set of information technologies, approaches and tools businesses use to turn and analyze interactions with their customers in the whole customer life cycle. This means the company should ... Read More
Pages: 4       Words: 928

Cultural Differences Between Jollibee and McDonald’s in the USA: Impacts on Business Strategy

Abstract In this era of globalization, companies expanding into foreign markets must have a solid understanding of cultural differences. Through the lens of Jollibee’s expansion journey, this paper explores the cultural differences between the Philippines and the USA and their implications for business strategies. The individualistic American ethos, which emphasizes self-expression and independence, contrasts with ... Read More
Pages: 14       Words: 3703
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Business Case Analysis: Assessing the Feasibility of Introducing an IT Service Department at Lakewood IT

Introduction In the rapidly changing landscape of IT services, Lakewood IT is now at a strategic crossroads in assessing the scope of its operation enhancement. Formation of the IT Service Department means turning Lakewood IT into a one-stop center IT solution provider targeting to cover the broad spectrum of customer needs and, thus, more substantial ... Read More
Pages: 4       Words: 1038

An Analytical Review of Web Analytics Metrics and User Engagement

Introduction Web analytics in the present moment act as a powerful compass to navigate digital marketing strategies. Users can clearly understand a website’s engagement and reach when a user is analyzed through a Google Analytics dashboard, showing key indicators of web analytics or metrics. This analysis will involve tracking the bounce rate, the number of ... Read More
Pages: 4       Words: 1035

The Employment Interview: Exploring Best Practices and Challenges

Introduction The employment interview constitutes an integral part of the job hiring process, typically allowing employers to assess candidates before offering them positions. The present paper will shed light on the strongest and weakest sides of employment interviewing as a selection tool, provide some information on its purpose and historical background, and discuss the pros ... Read More
Pages: 8       Words: 2051

The Dynamics of Monetary Policy Transmission Mechanism: A Case Study of Saudi Arabia

Executive Summary This research, most importantly, gets into details intended to enhance appreciation of the monetary policy transmission mechanism in Saudi Arabia and its impact on key economic indicators. The background of the monetary policy in Saudi Arabia starts with the paper, and it is then stressed that the monetary policy transmission mechanisms are essential ... Read More
Pages: 23       Words: 6202

The Application of Operations Management Concepts in the Social Care Industry

Executive Summary This paper explores the application of operation management principles into social care, specifically focusing on quality management within healthcare. Operations management (OM), though often considered one of the cores of industries, can also be applied to social care. The concern of operations management in social care revolves around designing schemes, distribution, and regulating ... Read More
Pages: 16       Words: 4192

Evaluate Oil Price Volatility and the Impact on the Investor

Introduction Ultimately, the global financial markets, the gross domestic product of different countries, and overall investment opportunities depend on macroenvironmental aspects such as oil price volatility. To this effect, it has significant implications for the financial sector, specifically focusing on investors. A case in point is that oil price volatility impacts investor power in both ... Read More
Pages: 10       Words: 2636

Potential Conflict That May Arise Within the Project and Recommendations to Minimize

The implementation of an AI AI-assisted HRIS system at Agro Inc. presents significant opportunities and advantages that may help the organization in its efficiency and effectiveness. However, just as with any significant change in an organization, the change poses potential conflicts that would require to be addressed to ensure the system is successfully implemented. Useful ... Read More
Pages: 7       Words: 1763

The Impact of Culture on Global Marketing

Introduction The current globalization and internationalization trends have created new markets for multinational corporations (MNCs) such as Kentucky Fried Chicken (KFC), an American-based fast-food founded in 1952 as a franchise. Nonetheless, market liberalization policies and the free trade flow have seen the franchise expand to the global market beyond the Western nations. The brand is ... Read More
Pages: 5       Words: 1224

Marketing Strategy for Coastal Community Foundation

Executive Summary Comprehensive preparation and consultations with stakeholders brought a wealth of information that serves as a basis for wise strategic planning and equitable resource distribution. The study results illustrate the need to develop good community partnerships, implement donor engagement strategies and implement interventions to fix pressing social problems (Lambin, 2024). Moreover, the research suggests ... Read More
Pages: 8       Words: 2023

Marketing Plan: Introducing a Campus Food Delivery Service at CBU

Executive Summary The executive summary covers the in-depth preparation of the marketing strategy by ELTM CBU to be launched for the new food delivery service on campus. The main purpose is to provide convenience to people but also, at the same time, meet diverse needs. In this unique food delivery service on campus, people can ... Read More
Pages: 12       Words: 3278

Influencer Content Marketing Is Important for Promoting Tourism Businesses.

Chapter 1: Introduction Marketing tactics have undergone a big change, spanning diverse businesses globally. One of the major changes has been the rise of influencer marketing, a strong force drawing customer participation and moving business activities ahead in growth. Social media stars have huge power, especially on sites like Instagram, YouTube, and TikTok, toward making ... Read More
Pages: 13       Words: 3385

“Bridging Stakeholder Theory With User-Centered Design: A Case Study Analysis of Samsung Electronics”

Abstract This essay provides a framework for connecting stakeholder theory and user-centred design by analyzing the case of Samsung. The emergence of Industry 4.0 has demarcated the smartphone as the number one in the technology revolution, with Samsung assuming an important role in this area. From this perspective, the study analyzes the stakeholder engagement strategies ... Read More
Pages: 15       Words: 4004
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