Introduction
There is much competition, repeatedly changing consumer demands, and new product introductions to the beverage industry. Therefore, it is essential to be ready for brand updates or evolutions forever, stay on top of fashion news, and stay connected to clients. This document presents a four-pronged strategic strategy for Snapple Company, the famous soda manufacturer, based on using media, e-commerce, research, and development. Engaging trends and the potential for new technologies will also help us align with the four pillars of the marketing framework, which are ‘Product, Price, Place, and Promotion’ using these aspects to develop a unified brand experience to relate to the UAE target audience (Four Ps of marketing, nd.). Another is the commitment to a Marine 4P strategic plan, which is comprehensive and transformative. This theme centers on the recovery of Snapple as a brand, standing out from the crowd as a brand that will meet the recently changed consumer preferences within the UAE market and finally acquire a dominant position.
Product Strategy: Redefining Flavor and Function
At the fundamental point, a brand’s marketing strategy tends to attract buyers who fully meet these needs and whose wants are fulfilled. This is meant to be a proprietary feature of the inversion of every brand in the market. To make Snapple a distinctive brand and stress the link between the healthiest growing movement and the market, Triarc Companies can launch vitamin-fortified Snapple drinking juices. ‘Featured line’ will provide an answer with the peak demand for the healthiest products. This will create a USP for the brand by discovering and leveraging its strengths to improve its competitive superiority.
By realizing that the cultural diversity of the UAE is a mosaic, Triarc can enrich the uniqueness of Snapple drink usage by using different exotic fruit flavors decorated with local and local tastes (Lasekan & Abbas, 2012). I will use those to demonstrate various pomegranate, mango, and date-drink varieties to narrow the difference between my designs and the actual drinks, which are widely recognized as being culturally unique. Considering that the product label instead displays the natural ingredients and reduced sugar, it will now have a more substantial reason to portray a “premium,” “health-conscious,” and “user-friendly” brand image. Therefore, Snapple’s brand image seems to align with consumers’ rising preferences in the UAE..
Price Strategy: Balancing Value and Accessibility
The spending capacity of shoppers in UAE on established and innovative brands shows a certain measure of their learning ability, as demonstrated by social science research (Llerena et al., 2017). With different media, consumer behavior will be guided. It may be the most effective way to apply a value-based pricing strategy for its exotic fruits that contain high vitamins according to their flavor. By pinning down products that are regarded as the trailblazers of health with a unique taste and profile as the primary sales promotional, Triarc can list these products as costlier items and, in the same way, impart more excellent socio-economic health status to workers and as well as the brand identity, which meets both marketing strategy and financial output3.
Triarc can move forward to implement strategic promotional pricing tactics such as introductory discounts, bundled offers, and limited-time promotions to stimulate initial trials and generate buzz. This will, in the end, imply that there will be significant growth in the number of customers. Finally, this obligation will make people order such Snapple taste lines from their reopened breweries, creating demand and increasing the initial sale volume. As brand loyalty grows, the premium pricing strategy can be reinforced, leveraging the perceived value and emotional connections consumers develop with the brand, leading to better business and customer-centricity4.
Place Strategy: Embracing Omni-Channel Accessibility
In the digital era, an effective distribution strategy must seamlessly integrate traditional and modern channels to reach consumers wherever they are. Triarc should collaborate with prominent online retailers and e-commerce marketplaces in the UAE to ensure nationwide distribution and tap into the rapidly growing e-commerce market. The multi-channel strategy will thus not only maximize the availability and convenience of consumers in the UAE but also inspire the consumer electronics lifestyle to be highly convenient. Analyzing marketing through only a financial lens, the marketplace can find a simple mechanism to assess marketing performance according to the marketing mix (Four Ps of marketing”, n.d.). Omnichannel play may help Triarc strike the whole UAE market and reach consumers with faster and more fluid availability, thus yielding stable revenue in this market of dynamism.
In addition, decisions should be made regarding digital platforms such as websites, mobile apps, and social media platforms. Moreover, it is a convenient tool that assists in providing personalized marketing, provides specific promotions, and simplifies the process of ordering and delivering. Triarc’s primary strength is its ability to maintain a communication flow between consumers, interpret the market response, understand consumers’ requirements, conduct market research, and apply the consumers’ psychology to refine their products2. This may allow the DTC channel to offer its customers something they cannot get anywhere else by creating limited and exclusive products only available on direct-to-consumer platforms. Hence, customers will put more faith and loyalty into this brand.
Promotion Strategy: Engaging Through Immersive Experiences
Triarc should consider an IMC strategy involving various digital platforms, social media marketing, and traditional advertising media to ensure that buzz and reach are maximized in the UAE. Media products and internet advertisements may be used to impress the brand on people’s minds or share something with them (Four Ps of marketing”, n.d.). People first, and the rest will follow. Using one integrated marketing communication strategy that blends and balances the old and new digital opportunities helps Triarc win the hearts of the UAE audience as consumers develop loyalty to the Snapple brand, resulting in increased customer engagement.
Working with local social media influencers and celebrities, Snapple can expand its reach and trust level since it is in touch with recent social media trends and is culturally relevant. Hence, by networking with strategic characters whose personalities make them connect with the target audience, Triarc will have the chance to put across its brand message, liven things up, create loyal customers, find customer needs, and show consumers that their continuous growth is not in waste4.
Triarc can use the most modern methods and technologies to connect customers and engage them, including AR and VR, like augmented reality(AR) and virtual reality. On the other hand, the maximum achievement that displays Snapple’s quality and sustainability is the virtual tour, where the manufacturing process is shown step by step through this tour. Another AR game, which will be designed to be connected to a lobby-based location, can also be conducted to bring in new consumers and develop some memorable moments when one is considering consumer psychology and strategies consideration2. These new technologies can help Snapple to stand out, raise brand loyalty, and form a community of brand ambassadors if allotting tech to marketing campaigns.
Conclusion
Thus, the new beverage development and new marketing strategies in the UAE will not allow the brand to continue drifting in the business, and the progress of customer satisfaction will find a way to introduce the existing market. The development of the 4P action plan enrichment scheme by Triarc for the Snapple Brand will be based on various elements, including the new product range, the pricing strategy, the use of the selected sales channel as well as the immersive technology, and, finally, the brand management approach such as AR and VR. Vitamin combinations, particularly if there are thought about the local components, are products that Triarc can manufacture. Thus, it is essential to work out Swirl, which, in a while, will give us Snapple’s unique brand positioning potential. Thus, this drink is named Snapple and is made out of the same natural ingredients as those used by Edwards. It is experiencing this kind of evolution, which makes it the lead company in this sector primarily, and rather than that, it gains a stronghold with an obvious advantage when it comes to winning over consumers, therefore allowing the company to place itself as the unbeatable one that guarantees consistent consumer demand and future market growth.
References
The four Ps of marketing. (n.d.). American Marketing Association. https://www.ama.org/marketing-news/the-four-ps-of-marketing/
Lasekan, O., & Abbas, K. A. (2012). Distinctive exotic flavor and aroma compounds of some exotic tropical fruits and berries: A review. National Library of Medicine. https://pubmed.ncbi.nlm.nih.gov/22591343/
Llerena, D., Michaud, C., Joly, I., & Lobasenko, V. (2017). Consumers’ willingness to pay for sustainable and innovative products: A choice experiment with upgradeable products. International Journal of Sustainable Development, 20(1/2), 8. https://doi.org/10.1504/IJSD.2017.083493
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