Revitalizing Snapple: A Transformative 4P Strategy for the UAE Market
Introduction There is much competition, repeatedly changing consumer demands, and new product introductions to the beverage industry. Therefore, it is essential to be ready for brand updates or evolutions forever, stay on top of fashion news, and stay connected to clients. This document presents a four-pronged strategic strategy for Snapple Company, the famous soda manufacturer, based ... Read More
Pages: 6 Words: 1490