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Business Essays

Digital Marketing Strategy for a New Pet Product; ‘Reggie Daily Dog Supplements’

Introduction Digital marketing is one of the game changers for companies’ business models and structures. The rise of technology has brought an evolution to the marketing sector. Digital marketing links customers to various networks using electronic devices such as mobile phones to make accessibility of marketing information easier (Piñeiro-Otero & Martínez-Rolán, 2016). Digital marketing needs ... Read More
Pages: 15       Words: 3944

Digital Management Resources, Inc. (DMRI)

Executive Summary This report aims to thoroughly analyze DMRI’s website to assess its efficacy as an asset in bolstering the organization’s digital marketing endeavours. The assessment will consider several critical factors such as company background, industry and customer analyses, and development aspects, including strengths, weaknesses and potential areas for improvement. This will be achieved by ... Read More
Pages: 10       Words: 2690
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Data, Marketing, Results & Innovation (DMRI)

Executive Summary This report aims to thoroughly analyze DMRI’s website to assess its efficacy as an asset in bolstering the organization’s digital marketing endeavors. The assessment will consider several critical factors such as company background, industry and customer analyses, and development aspects, including strengths, weaknesses, and potential areas for improvement. This will be achieved by ... Read More
Pages: 10       Words: 2566

Comparing Hong Kong and Japan Cross-Cultural Marketing Communication

Introduction The way individuals think, interact, and make decisions is influenced by cultural beliefs. Marketing professionals may create material that appeals to diverse demographic groups by understanding how culture affects various categories of consumers. Brands may interact with individuals on a positive note through culture marketing. Long is recognized as impacting communication and the likelihood ... Read More
Pages: 12       Words: 3098

Working Capital Management and Financial Risk Management

The assignment gives calculations and pointers for X Pvt. Ltd’s running cycle, coin conversion cycle, and reduced process techniques. It also discusses using hedging strategies to mitigate foreign currency exchange price hazards. The project evaluates the impact of design on X Pvt. Ltd’s profitability provides insight into the importance of managing alternative fee opportunities. Operating ... Read More
Pages: 4       Words: 1072

A Case Study of Amazon and eBay Companies

Introduction Globalization has presented diverse opportunities and challenges to businesses. Digital transformation has influenced businesses, especially e-commerce companies, to operate beyond borders. The power of adaptation, agility, and the desire to learn new things have affected the effectiveness of multinationals. Amazon is Jeff Bezos’s creation that first operated as an online marketplace in 1994 (Rikap ... Read More
Pages: 10       Words: 2489

Unleashing the Power of Amazon Stock: A Promising Investment Opportunity

Introduction Amazon (AMZN) has been a global powerhouse since its 1997 IPO. E-commerce, cloud computing, and digital streaming drive Amazon’s prosperity. Amazon investors must understand its volatility and market factors. This extensive analysis explores Amazon’s market dominance, innovation, and growth potential as investment grounds (Amazon.Com, 2023). This study analyzes portfolio variety and financial factors to ... Read More
Pages: 6       Words: 1377

Decision Analysis of an Interview in a Research Industry by Applying the Critical Path Method Model

1.0 Introduction 1.1 Background of the Problem Cardas Research and Consulting Company deals with market research for different organizations and companies. The company deals with consumer research services, offering services like Geodemographic research and qualitative and quantitative research. The second section is industry research services, offering customized research and syndicate research, and online research services ... Read More
Pages: 12       Words: 3282

Critical Evaluation of the Evolution of Leadership and Management Theories

Introduction Effective leadership and management are significant for accomplishing a company’s goals, fostering employee engagement, and maintaining a competitive edge in the current dynamic business environment (Paillé et al., 2014). In the current world, leadership and management shape the direction and vision of an organisation. Precisely, leaders define a company’s objectives and develop long-term goals ... Read More
Pages: 16       Words: 4248

Contemporary Knowledge Management

The importance of information is made clear when examining Coca-Cola’s approach in three key areas. Knowledge supports the business plan by stimulating innovation, offering insightful data, and allowing well-informed choices. This answer will cover these areas and instances of how knowledge benefits Coca-Cola’s commercial activities. First of all, knowledge is essential to giving Coca-Cola insightful ... Read More
Pages: 4       Words: 871

Advice Essay for a CEO Based on a Prompt Given to Me

Performance appraisal and evaluation have often become something to look forward to for many that require progression in future. It has become accepted in many companies and businesses due to its induction to facilitate the growth of businesses and companies. However, many businesses and companies have not accepted the idea of performance appraisal and evaluation, ... Read More
Pages: 5       Words: 1193

The Biggest Problem Facing Manufacturing in the United States

Introduction The manufacturing sector or industry has been an incredible strength in the establishment & the speedy rise of the United States of America. The manufacturing sector is answerable for the massive production of machines, technology, food, building, and even specific parts that will be factory-made to finish a car or plane later. With the ... Read More
Pages: 10       Words: 2572

Managing Through Contracts: A Case Study Municipality of Elbasan, Albania

Introduction The public sector uses contracts, which may be internal or external, with corporate and nonprofit organizations, to deliver many of its services. People must understand how to create service contracts and specifications and ensure services are provided under those contract conditions. In Elbasan, Albania, there are different ways in which contracts are developed and ... Read More
Pages: 10       Words: 2495

Lee Donuts: Understanding Diverse Customer Base in Vancouver

Marketing research Customer analysis Demographics: To gain insight into Lee Donut’s customers, it is important to consider their demographics; the diverse clientele is guaranteed by attracting people from various age groups. Young adults and professionals represent a considerable proportion of those using their services, while many people seek fast and delicious snacks to treat themselves ... Read More
Pages: 8       Words: 1962

Investigating Customer Value, Iterative Development, and Difficulties in Using Agile Project Management in Hardware Design and Development

Indicators, Dynamics, and Examples for Understanding Customer Value In the world of business and marketing, the idea of customer value is essential. It depicts the value or advantage customers believe they will get from a company’s product, service, or solution (Zadeh et al., 2019). Essentially, it includes the fulfillment and utility a consumer receives in ... Read More
Pages: 6       Words: 1468
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