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Business Essays

Leadership for Strategic Execution

Introduction This critical review paper examines the globalization of Disney theme parks and the company’s ability to adapt to different cultures while still maintaining its core brand identity. The paper provides a research background on Disney’s international expansion strategy, locations where the theme parks have been established, and the company’s approach to cultural adaptation. It ... Read More
Pages: 11       Words: 2829

Law Case Study

Introduction To ensure that people and businesses pay their fair share of tax, the Australian Taxation Office (ATO) is in charge. The ATO is required to be able to precisely determine the resident status of corporations formed abroad to do this. Applying this residency test has proven challenging due to the current law for assessing ... Read More
Pages: 6       Words: 1606
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Johnson and Johnson Case Study

Johnson & Johnson (J&J) is a major healthcare company that operates in three distinct business segments: pharmaceuticals, medical devices, and consumer health products (Johnson & Johnson case study). The Covid vaccination from Johnson & Johnson, which was initially promoted as a single injection, lost favor in the United States and other developed nations in part ... Read More
Pages: 12       Words: 3195

Use of Osterwalder Business Model Canvas – Microsoft Business Model

A business model is a framework that presents the process of creating value and capturing in the companies; it is an essential strategy for promoting good business performance. A business model’s benefits to companies include promoting how firms can realize value by supporting information. Another advantage of applying the business model in companies is that ... Read More
Pages: 6       Words: 1615

Mandatory Audit Rotation

Auditing is an essential process in the accounting specialization. It involves evaluating and verifying a company’s financial statements and records to ensure accuracy. In recent years, there have been calls for Mandatory Audit Rotation (MAR) which requires auditors to change after a certain period (Keyser 16). This practice requires companies to change their external auditor ... Read More
Pages: 4       Words: 879

Harnessing Creativity and Innovation To Meet Business Needs

Introduction The global catastrophe caused by the COVID-19 pandemic has significantly impacted many businesses worldwide. Businesses have been forced to adapt rapidly in response to the crisis caused by sudden and unexpected fluctuations in consumer demand. In this review, I will be a consultant engaged in generating and evaluating solutions for a business reeling from ... Read More
Pages: 12       Words: 3104

KLM Airline’s Customer Experience Assessment

Executive Summary The report analyzes the international clientele of KLM Airlines and its approach to customer experience (CX). The paper also gives some context for KLM Airline and an evaluation of the airline’s CX efforts in light of the appropriate CX models and theories. We then develop a consumer persona detailing an ideal foreign clientele’s ... Read More
Pages: 14       Words: 3590

Entrepreneurship Marketing

Introduction Entrepreneurship, marketing, and innovation are three interconnected ideas that assume a vital part in driving financial development and improvement. Entrepreneurial marketing is a process of identifying, assessing, and taking advantage of chances to make and convey worth to clients through innovative and unique systems. This essay plans to exhibit how marketing, entrepreneurship, and innovation ... Read More
Pages: 14       Words: 3620

Research Paper on Tourism

Tourism Tourism is the movement of people for various reasons, whether for pleasure or business. According to (World Tourism Organization, 2020), Tourism is defined as the economic, cultural, and social phenomenon that involves the movement of people to different countries or places besides their usual environment for personal, business, or professional purposes. Globally, the tourism ... Read More
Pages: 4       Words: 1009

Data-Driven Marketing

Technological advancements are critical in contemporary commercial activities, and reaching out to clients is no exception (Chaffey & Ellis-Chadwick, 2019). Digital marketing influences business enterprises’ communication patterns and analogies to advertise, attract, and sell products and services in the virtual environment. According to Ryan (2016), business organisations require a digital marketing approach to gain opportunities ... Read More
Pages: 15       Words: 3957

Mid-Century Advertising in the United States

In the 1950s, American society was marked by technological wealth, with rising stress on technology and science in many arenas of daily life. A major example of this trend was TV’s swift spread, which became a famous post-World War II consumer good. In the post-WWII, advertisers used ads to emphasize the improvements of specific TV ... Read More
Pages: 3       Words: 778

McDonald’s, and Its Approaches to HRM Strategy Concerning Its Organizational Strategy

1.0 Introduction This essay investigates one of the largest multinational corporations, McDonald’s, and its approaches to HRM strategy concerning its organizational strategy. This essay will first begin by providing brief background information about the organization. The essay proceeds by assessing how the organization’s HRM strategy is adapted to fit its business strategy. This review will ... Read More
Pages: 13       Words: 3324

Business Research Report: How Do Entrepreneurs Demonstrate Learning as a Critical Foundation for Their Mindset in Various Entrepreneurial Contexts?

Introduction Achievement in the domain of entrepreneurship demands a broad spectrum of skills and knowledge. Entrepreneurs’ willingness to acquire knowledge is important because it enables them to capitalize on possibilities as they arise, adjust to new conditions, and grow their businesses (Lynch et al., 2021). However, learning as a basic component of an entrepreneurial mindset ... Read More
Pages: 10       Words: 2643

Gazelli Art House

Executive Summary Gazelli Art House is a developing non-profit that supports local artists through an annual event and educational activities. For the past 20 years, the organization has existed and grown. Unfortunately, in recent years, the organization has seen a significant turnover rate among local artists and volunteers. Feedback from previous festival participants and volunteers ... Read More
Pages: 21       Words: 5666
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