An advertisement in a business setting plays an essential role in influencing consumers’ purchase behavior. It impacts their buying behavior by creating a desire to purchase the products, arousing their interest, and attracting attention. A good advertisement elevates brand awareness and increases sales. Primarily, it is an excellent way for consumers to explore the products and services they need. There are several advertisements encompassing webs, videos, or prints that consider the promotion of an attractive lifestyle alongside various marketing strategies and techniques, that the study elucidates.
Print advertisement; entails printing hard copy publications likely to get read by consumers, certainly the target audience. A specific successful newspaper ad lights up McDonald’s ‘Open All Night’ campaign that took the advantage of its golden arches logo (Lyones 221). The newspaper contains information that peaks the curiosity of readers who are the consumers, particularly indicating that the fast-food restaurant remains open all night. The ad focuses on desired qualities of friendly audience reception, high levels of audience attention, and strong credibility.
The McDonald’s newspaper features an open-ended conversation about the product or service and the frequency, efficiency, memorability, and psychological incentives to purchase. It is financially sensitive and integrates a financial breakdown of the products and services, hence quite detailed to attract a large base of consumers. Besides, the newspaper ad fosters marketing strategies that add value with coupons, convey a unified message, and select publications suiting the profile of target demographics. It traps consumers’ attention, specifically eighteen to twenty-four years personnel who are online subscribers and those above thirty-five years who read print newspapers.
Video advertisement; is a marketing strategy implying the use of short and informative videos promoting a product and occurring before, during, and after the main video. For example, Canada’s HP Elite Dragonfly ad is a successful video ad of six seconds. Here, a woman holds the piece of hardware flying via rooftops with an accompaniment of the tagline, “lighter than air” (Renwang et al. 27). The ad significantly tells the story and creates a buzz. It begins, delivers its point, and ends before users scroll past it, creating anxiety. It is precise, conveys information straightforwardly and interestingly, improves sales volume, and reaches a broad audience. The target audience here is business entrepreneurs aged above eighteen years. The ad conveys an efficient message to influence a better engagement. It uses marketing strategies including teasing the audience, optimizing the landing page, and including an enticing thumbnail to promote its products and services.
Web advertisement is a form of marketing promotion of products and services to its target audience via the internet. For instance, Gumption Agency uses a web-based social media platform to describe its product selection philosophy (Vanessa 9). It focuses on creating consumers’ smart, strong, sassy, and spunky feelings. Also, its web assumes an ecommerce design with photos of females modeling the products of a gorgeous palette of pinks and reds to yield a lady powder. Gumption’s online store primarily proves the impact of strong branding at the center of any successful web design. The target audience here is social media users and their associated online channels. The ad attracts consumers’ attention by directing them to the website. The social media ad is much more affordable where owners access a broad audience and stretch their marketing base even on a shoestring budget.
In conclusion, business entities thrive per focused advertisement. Video, newspaper print, and web ads are so diverse to capture the attention of a large market base. A business orientation to the marketing strategies in these ads will yield desirable production.
Works Cited
Friedman, Vanessa J., et al. “The Use of Social Media as a Persuasive Platform to Facilitate Nutrition and Health Behavior Change in Young Adults: Web-Based Conversation Study.” Journal of Medical Internet Research 24.5 (2022): e28063.
Kincheloe, Joe L. “McDonald’s, power, and children: Ronald McDonald/Ray Kroc does it all for you.” Kinderculture. Routledge, 2018. 219-248.
Song, Renwang, et al. “Bearing Fault Diagnosis Method Based on Multidomain Heterogeneous Information Entropy Fusion and Model Self-Optimisation.” Shock and Vibration 2022 (2022).
write