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McDonald’s Essays

Essay on Advertisements

An advertisement in a business setting plays an essential role in influencing consumers’ purchase behavior. It impacts their buying behavior by creating a desire to purchase the products, arousing their interest, and attracting attention. A good advertisement elevates brand awareness and increases sales. Primarily, it is an excellent way for consumers to explore the products ... Read More
Pages: 3       Words: 676

A Case Study of McDonald’s in China

Introduction As a result of massive globalization, many companies were previously content with operating in local markets have sought to venture into foreign markets. More so, the increased growth in the Asian markets has been a factor that has attracted many Western corporations to consider operating their businesses on the continent. Pegan, Vianelli & de ... Read More
Pages: 13       Words: 3367
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McDonald’s Organizational Strategy

The concept of a company’s organizational structure outlines the corporate layout and mechanism through which institutional divisions work together to achieve business goals. Organizational culture refers to the attitudes and practices that lead to an organization’s distinct social and psychological environment. It specifies the common values held by all employees in an organization. Culture is ... Read More
Pages: 4       Words: 985

Country Risk on McDonald Company

Executive summary The risks chosen for this essay are country risks that impact the country’s operations and profitability. McDonald’s was chosen since it is one of the world’s largest food chains. The country crisis mentioned in this paper is the Ukraine-Russia dispute, which will have a huge economic impact on various American corporations, including McDonald’s. ... Read More
Pages: 7       Words: 1672

Business Driven Technology: A Case Study of McDonald’s Restaurants

For any business, especially the one that has attained global recognition like McDonald’s, maintaining market leadership is a huge task. Other brands are working hard to achieve that status by utilizing technology to pursue customers in diverse niches. To stay on top, managers need to be consistent in their hard work to enhance their brand’s ... Read More
Pages: 5       Words: 1257

Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304

The Global Manager Essay

Over the past decade, the contemporary working environment has changed dramatically, which has significantly implicated global and international managers. Organizations today have gone global, dynamic, complex, extremely volatile, and highly competitive. Besides these external conditions, most of these organizations face multiple global challenges, including management of diverse employees and lack of some specific competencies. Therefore, ... Read More
Pages: 16       Words: 4236
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