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McDonald’s Essays

Business Driven Technology: A Case Study of McDonald’s Restaurants

For any business, especially the one that has attained global recognition like McDonald’s, maintaining market leadership is a huge task. Other brands are working hard to achieve that status by utilizing technology to pursue customers in diverse niches. To stay on top, managers need to be consistent in their hard work to enhance their brand’s ... Read More
Pages: 5       Words: 1257

Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304
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The Global Manager Essay

Over the past decade, the contemporary working environment has changed dramatically, which has significantly implicated global and international managers. Organizations today have gone global, dynamic, complex, extremely volatile, and highly competitive. Besides these external conditions, most of these organizations face multiple global challenges, including management of diverse employees and lack of some specific competencies. Therefore, ... Read More
Pages: 16       Words: 4236
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