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Business Application Exercise – Cultural Assessment: “America Is Beautiful” Advertisement

Based on your readings for this week, define culture. Culture, a dynamic and multifaceted concept, encompasses shared values, beliefs, behaviours, and symbols within a community. Multinational corporations engaging in global communication must consider the various aspects of culture to resonate with diverse consumer bases effectively. In this context, the analysis of Coca-Cola’s 2014 Super Bowl ad ... Read More
Pages: 3       Words: 747

Deconstructing and Analyzing an Advertisement

The selected advertisement for this paper is Coca-Cola’s ad promoting the “Taste the Feeling” campaign. I found the advertisement on Yahoo Finance website under finance news. The ad is part of Coca-Cola’s campaign to counter negative publicity that associates its sugary drinks with the consumer’s health concerns. The ad shows a picture of a young ... Read More
Pages: 3       Words: 712
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Culture Jam of Cover Girl’s “Easy, Breezy, Beautiful”

“Unrealistic, Insecure, Unattainable” For this culture-jamming task, I chose to use the advertisement by Cover Girl, a makeup brand that has been criticized for promoting narrow beauty standards. I have decided to replace their initial slogan for their promotion from “easy breezy beautiful” to “unrealistic, insecure, unattainable.” Importance of the Culture Jamming Ad The selection ... Read More
Pages: 3       Words: 802

Samsung Poster Advertisement

Figure 1: Samsung Poster Introduction People constantly see marketing messages and commercials from the moment they wake up. Companies are continuously vying for our attention and trying to persuade us to buy their products, whether it is through social media, billboards, or TV advertising. Nevertheless, what distinguishes one advertisement from the others? Color and typography ... Read More
Pages: 8       Words: 1941

Essay on Advertisements

An advertisement in a business setting plays an essential role in influencing consumers’ purchase behavior. It impacts their buying behavior by creating a desire to purchase the products, arousing their interest, and attracting attention. A good advertisement elevates brand awareness and increases sales. Primarily, it is an excellent way for consumers to explore the products ... Read More
Pages: 3       Words: 676

Dove: Campaign and Brand Analysis

Introduction Advertisers are tasked with generating solid, elevated leads for their companies. These include either short-range or long objectives. But just how will they go about achieving these objectives? Obviously, you can do this by conducting numerous campaigns. This also implies that they must assess whether their efforts are worthwhile. This is when campaign numbers ... Read More
Pages: 16       Words: 4375

Functions and Intentions of Advertisement

Introduction Advertising is a type of marketing that employs non-personal or publicly sponsored messaging to sell or promote ideas, products, and services through communication. People that favor commercials are totally business-oriented, hence they are fully supportive of promoting one’s services and products. Advertising and public relations are quite different since, in advertising, the person who ... Read More
Pages: 4       Words: 862
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