Red Bull is a multimillion-dollar energy drink corporation with great success. Three varieties of a new line of coffee energy drinks will be introduced to cater to those who like a pick-me-up in the afternoon but dislike the taste of regular energy drinks. Below is a summary of the Red Bull company’s and promotional analysis and sales plan. Product promotion is crucial for organizations to create their market presence in marketing. Decisions and actions related to promotion are essential components of any business interaction, especially those between the company and its clients. Another active communication strategy used by the company to reach out to its clientele is promotion (Abolghasemi et al., 2020). Public relations, advertising, and sales promotions are only a few examples of the diverse range of activities that fall under the umbrella of promotional activities. Since communicating with the target market is at the core of promotion in the marketing discipline, the effectiveness of promotion techniques has a major impact on the development of solid market relationships and trustworthy customer and consumer interactions.
Brand Ambassadors and Their Impact on the Promotional Strategy
In the modern world, brand ambassadors are crucial for product marketing and increasing brand recognition (Kaveh et al., 2021). These individuals assist the brand in reaching the intended market for the merchandise. The “Wings Team” is a group of students who represent Red Bulls as brand ambassadors by showcasing the company at events and creating a distinct brand identity. They are frequently spotted giving away free Red Bull energy drinks to attendees of sizable events and are constantly decked up in Red Bull merchandise. These university students are ambassadors because they want to gain expertise in sales and marketing. This program works so well because the brand ambassadors live in the city where they attend events, not only university-sponsored ones, and they represent the company and its values so well at these events. These folks are gregarious, entertaining, and great at striking up conversations with strangers to promote the company (Egorov & Averin, 2020). On occasion, they will give away free beverages, have awesome merchandise, and, of course, show off the famous Red Bull cars. Red Bull’s reputation is greatly enhanced by its brand ambassadors, who spread the word about the company and foster a sense of emotional attachment to it.
Methods to Motivate and Evaluate Staff
Without its employees, a business could not function; they are its most precious resource and the reason it survives. According to Kumar, Shankar, and Aljohani (2020), employee retention requires that they feel valued, inspired, and engaged. Money and recognition are the two key incentives that will keep workers enthusiastic and driven to complete their tasks. The company can demonstrate money through bonuses, increases, and salary. Companies must make sure that employees are paid fairly since they deserve to be rewarded for the work they accomplish. A company can demonstrate employee engagement and gratitude through social gatherings, competitions, and positive reinforcement. These kinds of things will keep workers content in their positions and encourage them to stay on. Monthly one-on-one assessments and performance reviews are useful tools for assessing employee performance. This will ensure that the worker stays on task and completes the necessary tasks. This will put them in a good position for incentives, promotions, and other performance-based items.
Sales Techniques and How They Impact Marketing and Sales Plans
Red Bull employs a variety of strategies to increase sales. Free drinks are frequently distributed at gatherings and events where a large number of people are present. By using sponsorships to link themselves with celebrities, they also increase sales. The company is well-known for its sponsorship of extreme sports and its affiliation with these athletes and events. Red Bull is the most well-known sponsor in any business and has done a commendable job of controlling the world of extreme sports (Egorov & Averin, 2020). This is the main focus of their extremely successful marketing strategy. Red Bull’s sole avenue for progress is to expand its social media presence. They are deficient in this area, which makes up a sizable portion of modern society. This brand covers sports events, but they should focus on attracting sponsors for apps like Instagram and TikTok and leveraging the social media frenzy. This will appeal to those who are less passionate about sports.
Sports Marketing Strategy
When it comes to marketing related to sports, Red Bull is the most well-known brand, and it is doing a great job for the business. You may view Red Bull sponsors as well as sports coverage from the majority of sports on their website. The corporation has sponsored athletes in practically every activity you can imagine, but its most well-known sponsorships include Formula One racing and snow sports like skiing and snowboarding (Egorov & Averin, 2020). Red Bull has connected itself with engaging, thrilling, and high-adrenaline activities that appeal to youth by supporting these elite extreme sports. People who witness these awesome events will now identify Red Bull with them and are more inclined to purchase the company’s goods in the future.
Social Media Strategy and How it Impacts Marketing and Sales Plans
Red Bull’s primary focus on social media is on sports and stunts. They primarily concentrate on the athletes and the sports on their website rather than doing a lot of advertisements or similar content. Sales are significantly impacted by both the volume and caliber of content that is offered on these sites (Sinha & Verma, 2020). The brand’s strategy for these platforms is comparable to the marketing tactics they do elsewhere, such as sponsorships and intensely thrilling events that generate excitement for the business. This brand is fully focused on its specialty, which it has identified in the marketing industry. Videos are a vital component of the Red Bull social media network. Usually, they share recordings of really eye-catching actions on social media to spark conversation. The social media network they have established would only exist with the video component.
How an Integrated Marketing Plan Will Impact the Business and Sales Plan
The Red Bull Corporation successfully promotes its brand and products through an integrated marketing strategy. They advertise to the target audience by promoting their distinct brand image through a variety of media platforms. They employ a variety of channels since doing so increases their impact and their reach. When adopting an integrated marketing plan, it is crucial to have a single, consistent picture of the brand to guarantee that customers know exactly what to anticipate and that their experience with the company is constant (Sinha & Verma, 2020). This kind of strategy also aids in strengthening the brand’s campaign and making the message stick in the minds of customers.
Conclusion
Red Bull is doing an incredible job in the energy drink world. They dominate over all other brands, and it is thanks to their promotions and sales plans. They effectively use an integrated marketing plan throughout every aspect of their marketing and they make sure that their name is the first thing people think of for extreme sports.
References
Abolghasemi, M., Hurley, J., Eshragh, A., & Fahimnia, B. (2020). Demand forecasting in the presence of systematic events: Cases in capturing sales promotions. International Journal of Production Economics, p. 230, 107892.
Kaveh, A., Nazari, M., van der Rest, J. P., & Mira, S. A. (2021). Customer engagement in sales promotion. Marketing Intelligence & Planning, 39(3), 424-437.
Kumar, A., Shankar, R., & Aljohani, N. R. (2020). A big data-driven framework for demand-driven forecasting with effects of marketing-mix variables. Industrial marketing management, 90, 493-507.
Sinha, S. K., & Verma, P. (2020). Impact of sales promotion’s benefits on perceived value: Does product category moderate the results? Journal of Retailing and Consumer Services, 52, 101887.
Egorov, N., & Averin, A. (2020). Analysis of the Effectiveness of Toro Rosso Team as a Supporting Team of Red Bull Concern in Formula 1. Laisvalaikio tyrimai, 2(16).
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