Strategic planning is creating exact business strategies and implementing and evaluating the results to execute a plan that aligns with the company’s overall long-term goals. Strategic planning is a concept that integrates many departments within the company’s premises in order to attain its strategic goals. A company oversees things likely to occur through strategic planning and takes necessary precautions. This paper will explain why patient safety goals, data management, informatics, and marketing should be integrated into a healthcare organization’s strategic plan.
Patient safety goals prevent harm to patients by emphasizing delivery system care that prevents errors. The system is established on a safety culture that initiates organizations, patients, and health care professionals. The main significance of investing in patient safety is that it fosters positive outcomes, reduces all the costs associated with patient harm, and helps improve system efficiency (Domer et al., 2021). Moreover, it improves the community’s faith in them by reassuring communities of restoring their trust in health care systems. Through these, the organization in health care enjoys a prepared future by prioritizing its resources and getting a way out of challenging decisions. For instance, healthcare will align their resources with patient goals and engage their stakeholders, increasing effectiveness and efficiency. Investing in patient safety improves the system efficiency of an organization.
Secondly, data management and informatics is the initial process of collecting, processing, storing, and protecting all the data from external sources. Data management ensures that policies, practices, and procedures are visible, trusted, accessible, and understandable (Mattsson, 2023). This helps minimize potential errors by establishing policies and processes purposed for usage and building trust in data that aid in making decisions in the organization. The organization can efficiently respond to market changes and customer needs when owning up-to-date data.
Data management fosters healthcare principles such as confidentiality since patient information is held private and not shared with unauthorized individuals or entities. When healthcare organizations ensure accurate, complete, and reliable patient data, integrity is upheld. Hence, complete and clinical data is of great value in companies’ innovation and improves overall healthcare. Finally, the principle of availability is upheld in healthcare data management since it ensures patient data availability when needed. This enables an organization to foster its systems. Data visibility helps a company be more organized and productive, enhancing employees to generate better results.
Thirdly, marketing is how a healthcare organization develops marketing strategies to meet its objectives and goals. The main goals were checking the company’s situation, analyzing all the opportunities and threats within the organization, and developing marketing plans to aid implementation (Margherita & Heikkilä, 2021). Marketing is essential in healthcare since it helps it market certain products and services offline and online. Through this, healthcare facilities establish themselves, making it easy to access all potential customers. A healthcare organization achieves certain goals, such as target marketing, competition, SWOT analysis, marketing budgets, marketing systems, and smart goals. Therefore, marketing fosters proactive health and wellness that improves target audience outcomes, changing the lives of the target audience. Marketing is a strategic tool that increases brand awareness and builds credibility to guide patients in their healthcare journey.
Conclusively, strategic planning is an essential tool that aids an organization in raising a plan that aligns with all its goals. Proper patient goals foster organizational efficiency and effectiveness. Data management helps an organization to be updated, organized, and respond to the availability of information to its employees, breeding better results. Finally, marketing creates awareness that helps an organization achieve its goals.
REFERENCES
Domer, G., Gallagher, T. M., Shahabzada, S., Sutherland, J., Paul, E. N., Kumar, K. N., … & Kaur, P. (2021). Patient safety: preventing patient harm and building capacity for patient safety. In Contemporary Topics in Patient Safety-Volume 1. IntechOpen.
https://books.google.com/books?hl=en&lr=&id=FtJuEAAAQBAJ&oi=fnd&pg=PA9&dq=The+main+significance+of+investing+in+patient+safety+is+that+it+fosters+positive+outcome,+reduces+all+the+costs+associated+with+patient+harm,+helps+improving+system+efficiency&ots=OOKFyOdlpJ&sig=bXYRSNqaqJl855brzrAMkUmtMQE
Mattsson, U. (2023). Controlling Privacy and the Use of Data Assets-Volume 2: What is the New World Currency–Data or Trust?. CRC Press.
https://books.google.com/books?hl=en&lr=&id=pA7JEAAAQBAJ&oi=fnd&pg=PT13&dq=terData+management+ensures+that+policies,+practices+and+procedures+are+visible,+trusted,+accessible+and+understandables+positive+outcome,+reduces+all+the+costs+associated+with+patient+harm,+helps+improving+system+efficiency&ots=YXZ6vZaYgW&sig=3l7mdSi9wrabZSwTUvIrS_aXj0M
Margherita, A., & Heikkilä, M. (2021). Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies. Business Horizons, 64(5), 683-695.
https://www.sciencedirect.com/science/article/pii/S0007681321000227
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