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Media Essays

Decoding Controversial Media: Nivea — White Is Purity

In today’s media landscape, decoding controversial messages has become critical for audiences. One such controversial media text is NIVEA’s ad campaign titled “White Is Purity.” This ad generated immense criticism and backlash for its alleged promotion of white supremacy and racism (Sayogie et al., 2023). By applying Stuart Hall’s encoding/decoding model, this essay explores the ... Read More
Pages: 7       Words: 1851

Media Ethics and Freedom of Speech

Introduction Media ethics and freedom of speech occupy a contentious space within journalism, an area that calls for some balancing between expectations people have of an individual’s right to speak freely versus what is proper and necessary. This is not only for selected individuals but entire communities as well. When informing the public, it is ... Read More
Pages: 13       Words: 3366
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The TV, Audio Streaming, and Interactive Media Industries

Television is a telecommunication medium used to transmit audio and video. It is a mass medium for entertainment, news, advertising, and sports. The television set has become a standard item in every household, institution, business place, and on transportation vehicles. Television is divided into three main fields: television broadcasting, TV production, which produces licensed programs ... Read More
Pages: 4       Words: 1066

Discuss Two Ways in Which the Media in Asia Can Be Said To Be in Transition.

Introduction Under the sustainable development goals agenda, fundamental freedoms, protection and information access have emerged among Asian countries (Bertheau, 2020). With the growing use of digital communication, significant changes have occurred in the media landscape. These changes are important for human development as access to reliable and quality information has increased transparency and accountability in ... Read More
Pages: 8       Words: 2090

The Ban of TikTok: Assessing the Impacts on Digital Culture and Privacy

Introduction The proliferation of online platforms has revolutionized digital culture, transforming in ways in which individuals interact, communicate and express themselves online. Numerous platforms have emerged which have changed the landscape of online media. The use of information and communication technology by the public makes the technological world so sophisticated. Through the use of social ... Read More
Pages: 8       Words: 2190

Analyzing the Role of Ideology in Media Texts and Its Influence on the Audience

Introduction Media texts are a powerful tool for shaping societal perceptions and constructing ideologies. An ideology refers to a set of beliefs and values that guide individual and societal actions. Media texts can communicate ideologies that shape how people perceive the world and themselves. The Frankfurt School, a group of Marxist intellectuals, believe that the ... Read More
Pages: 8       Words: 2167

The Importance of Media, States, and Culture in Understanding Power Relations: A Historical Perspective

Introduction Cultural studies have been necessary to analyze power relations, particularly class, gender, race, and sexuality. Still, comprehending power dynamics requires understanding the places played by media, states, and culture. This paper investigates the significance of media, countries, and cultures in understanding power relations, emphasizing their historical environment and implications (Sovacool and Brisbois, 2019). Media ... Read More
Pages: 10       Words: 2652

Power’s Blend of Quality and Cult Television

Text Power’s eighth episode of season 1, “Best Laid Plans,” demonstrates how it combines elements of both quality and cult television with its complex plot and character development (features of “quality television”) and its genre-blending and graphic content (features of “cult TV”). Power’s reputation as high-caliber television is influenced by its intricate story framework and ... Read More
Pages: 9       Words: 2463

Critical Discourse Analysis of Sectarianism and Racism in Sports Media

Introduction The media has often been regarded as the “Fourth Estate” in the context of legitimacy and democracy (Dabir-Moghadam & Raeesi, 2019). Media provides diverse resources that can be used as a source of information without forgetting the influence of media exposure on the attitudes and intentions of people, which also develops and shapes their ... Read More
Pages: 14       Words: 3630

The Sensationalism of Current News Media

Media Literacy Skills The sensational nature of today’s news reporting is frequently attributed to news organizations. Reporters often face criticism for inflating the truth to boost their Nielsen ratings or increase newspaper subscribers. Online journalists have been charged with creating “clickbait” titles to increase advertising sales. Media outlets are occasionally held accountable for disseminating sensationalized ... Read More
Pages: 5       Words: 1234

Media’s Influence on Our Perception of Science: A Cause/Effect Analysis

Media has a practical impact on shaping public perception of science, as people count on them to obtain data on scientific developments and discoveries. However, how the media records scientific findings can also motivate clarity and understanding among the public. Simplifying complicated scientific ideas can result in oversimplification or the neglect of necessary details, leading ... Read More
Pages: 4       Words: 949

Media and Advertising

Introduction Modern capitalist society would not function without advertising. It’s an effective way to promote products. People’s attitudes toward commercials are profoundly influenced by the media’s coverage of them in many forms, especially on television, radio, and the Internet. The growth of advertisements makes suppression difficult. People are continuously being exposed to commercials on their ... Read More
Pages: 4       Words: 930

Introduction Into LGBTQ+

Recently, there has been a significant surge in the incorporation of LGBTQ individuals in the media. However, this portrayal has historically received harsh backlash through its intolerance and being against conventional cultural norms. The media has come forward to urge society to accept inclusivity and consider the rights of the LGBTQ community. The increase and ... Read More
Pages: 5       Words: 1123

Culture and News Coverage

Culture provides people with the underlying assumptions of life, helping us make sense of our lives and the world. Various cultural aspects are unique to specific cultures, and due to globalization and human movement, others have managed to interact with these cultures. In North America, especially Canada and the United States of America, there are ... Read More
Pages: 5       Words: 1179

Impact of Social Media on a Football Club

Abstract Football teams have increasingly relied on social media in recent years to communicate with their supporters, build brand awareness, and attract corporate sponsorships. Social media sites like TikTok and Instagram have seen explosive growth among Generation Z, the demographic group born between 1997 and 2012 and noted for their omnipresence online and propensity to ... Read More
Pages: 25       Words: 6748
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