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Media Essays

The Critical Role of Mass Communication and Its Effect in Our Life

Introduction In the 21st century, modern human beings are tangled in a very momentous and colourful network of media. Media has grown from the traditional print newspapers in the old days to the dominant digital platforms of now and has become an omnipresent power influencing our thoughts, beliefs and interactions. The revolutionized modes of communications ... Read More
Pages: 4       Words: 1091

The Push by Derren Browns

The Push is a British reality film, which is essentially a social experiment by Derren Brown performed to determine if humans can be manipulated to commit murder. In the movie, Derren works with a special effects artist, a stunt coordinator, and a team of 70 professional actors. They organize a fake youth charity and hire unsuspecting ... Read More
Pages: 3       Words: 558
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The Impact S of Television on Children and Youths in Kenya

Introduction About 95% of homes in all countries have at least one television set, and it is estimated that television is used for at least 61/2 hours daily in each home. This has significantly impacted how people spend their time and what they learn and copy, especially the school-going children and the youths. As Anyura (2010) ... Read More
Pages: 7       Words: 1749

Agenda Setting Theory

Summary of the Theory Universally, Agenda Setting Theory is well known to have existed since 1972 as Maxwell McCombs and Donald Shaw developed it. However, this theory is a leading concept in communication research, whereby it entails evaluating the challenging connection between public suggestion and media. The Agenda Setting Theory suggests that media outlets cannot ... Read More
Pages: 7       Words: 1774

Solutions to Social Media Manipulation

Introduction Since the advent of social media in the late 1900s, its proliferation has unfolded at an unprecedented rate, making it an indispensable constituent of modern life. In two decades, social media has experienced a colossal evolution, shifting from exchanging direct electronic data to retail (e-commerce) to virtual space and one of the unequaled marketing ... Read More
Pages: 6       Words: 1546

Dynamics of Chinese Journalism in the Evolving Media Landscape

Globally, public affairs reporting in journalism, nonetheless, operates in a peculiar environment of state-controlled stories and restricting regulation. State-owned media underpinning positions dominate the landscape and set a national narrative. This research explores the changing dynamics of public affairs journalism in China; it also addresses the sub-dynamics in the form of the advent of investigative journalism, regional ... Read More
Pages: 14       Words: 3583

The Growing Crisis of Media Distrust

Introduction In the current era, mistrust towards the press is one of the significant problems, influencing the public opinion and discussions. Distrust of media is expressed through biased reporting, spreading of misinformation and others, leaving people to becoming more and more doubtful of the information they come across. However, amidst this intricate web of causes, ... Read More
Pages: 5       Words: 1160

The Magic Bullet Theory

Abstract The Magic Bullet Theory, also known as the Hypodermic Needle Theory, postulates direct and powerful media messages to a passive audience. Proposed in the early 20th century, this theory posits that mass media largely influence the public, just as a bullet shot from a gun or medicine delivered by a hypodermic needle would. This ... Read More
Pages: 6       Words: 1515

Representation in “Stranger Things” Episode 1: The Vanishing of Will Byers”

Introduction Television portrayals of people, locations, and times significantly affect how visitors view and interact with the medium. This essay takes a look at the portrayal in “Stranger Things” Episode 1, targeting three primary contemplative questions: How are human beings represented in terms of social types, physical disabilities, age, gender, sexual orientation, race, and profession? ... Read More
Pages: 4       Words: 966

Proposal for a Communications Experiment on Limited Choice Theory of Media: Analyzing the Impact of Social Media Filter Bubbles

Introduction Social media filter bubbles constitute the central media case of this particular experiment. There are growing concerns about the limited choice theory of media with regard to the filter bubble phenomenon on platforms like Facebook and Twitter. Filter bubbles are algorithms that curate content, resulting in an echo chamber where the user only sees ... Read More
Pages: 6       Words: 1395

Critical Response to “The Axe Effect” Commercial

Introduction This advertisement, made by Burly in 2006 and titled “The Axe Effect,” is a famous illustration of how advertising can affect people’s judgments of beauty and desirability. This critical reaction aims to analyze the forthright, implicit, and subliminal messages delivered in the commercial, investigate the strategic use of words and visuals to influence audience ... Read More
Pages: 4       Words: 943

The Bittersweet Truth: Are Diets Real or Another Hoax?

Introduction In ENDEVR’s 2015 investigative documentary The Chocolate Diet- A Scientific Hoax, the directors Diana Lobl and Peter Onnecken outline the issues of diets being marked as scientifically proven and demonstrate an experiment of their own to show the methods being used in articles and newspapers around the world. The experiment Lobl and Onnecken had begun to ... Read More
Pages: 4       Words: 1068

Exploring User Engagement on Reddit

The “Exploring the User Engagement on Reddit” study captured mixed reactions from users’ experiences and interactions with the webpage. The study revealed moderate to reasonable user satisfaction based on how the interface responded to each respondent’s desired action and expectation. Thirty-two respondents participated in the survey on February 4, 2024, between 16:34 and 21:46. From ... Read More
Pages: 3       Words: 611

Critical Thinking Exercise: The “Real” Fake News Analysis

The revelations are attractively presented in the three investigative videos produced by the New York Times to document the disinformation war, how it was embarked upon, and how it unfolded. The primary and secondary texts follow up the complicated threads of fake news, disclosing the historical genesis of such campaigns from the Cold War Soviet ... Read More
Pages: 5       Words: 1166
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