There has been a development of a unique and engaging relationship with sports team and their fans. Philadelphia Eagles has mastered the art of engaging and building its relationship with its fans across the world through social media platforms such as Facebook, X, YouTube, and Instagram. Social media actively creates value, and sports fans always support clubs in bad and good times. Philadelphia City is known to be home to the most passionate and intense fans in the country, who pledge loyalty to their team, the Philadelphia Eagles. The Philadelphia Eagles utilize a number of social media platforms to be able to accommodate the rapidly rising number of fans. The Philadelphia Eagles team operates under various social media platforms: their formal club website, X account, Instagram page, TIKTOK, and Facebook. The analysis will focus on the three social media platforms.
The various platforms are used daily to update information based on the team’s progress, matches, new signings, and upcoming events. The most used account is the X account, where team heads send and communicate random messages on the team position and plans daily. The Philadelphia Eagles team website focuses on the highly devoted Eagles fans by providing recent stories, statistics, news articles, shops, photos, and much more. The team website itself gives much information in an in-depth analysis by investigating the team on how it works, its shareholders, and financial metrics.
TIKTOK
The Philadelphia TikTok page for the club is the primary interaction platform for the fans and the organization. The platform is primarily interactive and hosts video content such as live playing sessions, player videos, and other relevant videos that highlight the fans and followers of the club and serve as a platform for fun making and interaction. The platform also carries live TIKTOK sessions that allow fans to pose questions to the players and give answers that boost their engagements with their fans, foster their sense of belonging, and value them for their support. The TikTok page provides and hosts a number of players’ pictures, advertisements, and polls. The fans are encouraged to comment, share, and post their thoughts in a dedicated and environmentally friendly manner. The TikTok videos are also shared on various platforms such as WhatsApp groups and Facebook, which is excellent and beneficial to this society today in terms of bridging the regional distance gap by bringing all the fans from different parts of the world into a shared space that enables them to engage with the players and also other fans by sharing their thoughts and ideas.
X(Twitter)
Recently known as X, Twitter is also considered one of the most active and frequented platforms, where dozens of tweets are sent, shared, and retweeted. The team prioritizes followers’ growth and engagement on X, which has since contributed to its effort toward monetizing the space. However, The X Space has gained immense followers among the Philadelphia Eagles, which has increased their fan base, leading to increased moral support. The platforms helped to mobilize support and improve the player’s morale through tags such as #FlyEaglesFly on their match against Redskins that drummed support for their team.
The Philadelphia Eagle Club enjoys many followers on its Instagram page, which provides an environment for engagement with its fans through feedback, comments, and subscriptions. The club has since diversified its content by mixing in photography of playing sessions and players, illustrations, and graphics that mimic the club. By observation of the club page, it is the club’s most engaging platform for youths between the ages of 14 and 35, with a 9% daily engagement rate and about 1.8 million engagements every season. The platforms allow fans to understand the players through the daily crushes of “player of the day,” which allows the club social manager to post players by tagging their age, spouses, playing position, and history. It also allows people to engage with the player through instastories.
Therefore, the live interaction sessions by players and fans on TIKTOK are practical since they help foster a good relationship and trust with its supporters by creating time to engage, which shows a sign of loyalty to its fans. In turn, the interactive sessions contribute to the club’s diehard fans feeling valued and a sense of belonging that drums support for the team in all corners, whether in bad or good times. The X tags and Instagram also remain effective for the club’s popularity where the platforms allow the club to reach a new fan base through their daily tags and spirited support and engagements with their fans that portray they value their supporters and also their love for the game that builds a and creates a positive energy to the club.
Reference
Links
https://www.tiktok.com/@philadelphiaeagles/
https://www.instagram.com/philadelphiaeagles/
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