Digital Media and Society

Introduction

In the modern digital world, digital and social media have been major aspects of communication in companies and in the daily lives of individuals. These stand out as important factors of communication that are utilized on wider grounds to help ensure proper dissemination and accessibility of the intended information, thus enabling access to the set objectives covering the key topics. The widespread use of technology has sparked innovative approaches in different companies and individuals in the global world, leading to the creation of websites, mail, and social media networks that have allowed for maximum engagement and interaction among individuals from diverse geographies. While this takes up the majority of the day, it has made it possible for most companies to market their services and products, making it convenient for customers to engage and give their preferences. Undeniably, digital and social media platforms have enhanced daily communication, providing a key revolution in communication that has ensured appropriate access to the required information.

Discussion

Communication in the modern world has provided a space for maximum transformation of the ways in which individuals interact and exchange their ideas in different environments. This is a major shift that has led to a change in the traditional ways of communication and engagement in different geographies (Hollywood et al., 2016). This primary shift in the traditional way of communication has led to a key motivation for individuals in how they relate within the public discourse. This has also provided an effective delivery of information, which has made it clear that the use of digital media in the global world has broken through different boundaries. Additionally, digital and social media have enhanced engagement levels within society, leading to comprehensive discussions that are subject to the objectives set by individuals and even organizations. As a result, this has provided adequate participation through the creation of timely and sufficient discussions and, more so, in addressing certain matters that require appropriate discussions. This is a major impact that is witnessed from different business and personal perspectives during daily activities. In this case, it has been shown that various online approaches, including connections, discussions, and debates, have been achieved by better ideas that occur from different geographies across the globe.

Furthermore, modern-day digital media and social media have provided maximum engagement and a pervasive way of communication among individuals. The impacts of these include the creation of visual content, infographics for the delivery of information, and the wide application of videos during daily activities. This has acted as a primary transition that has unveiled different communication approaches, such as storytelling and content creation, to influence marketing and, more so, to invoke certain desirable emotions among the target audience. The viral nature of content achieved through social and digital media has led to a key acceleration in speed and the way in which information is analyzed for accuracy. As such, the rapid mobilization of content through social and digital media requires adequate analysis to help in accessing the required information that offers true and reliable information to the public.

Additional Research

The learning and decision-making processes have been influenced by social and digital media in a number of ways, thus highlighting the need for procedural assessment and evaluation of certain types of information accessed in the learning and decision-making approaches (Alfred et al., 2017). Underdog & Friday (2016) allude to the existing implications that occur due to the wide use of social and digital media in different fields, which may render significant impacts on decision-making processes and how they may influence the target public. Through a key consideration of these skills, it is possible to make prompt decisions that offer engagement on a wide range of issues. Also, the skills appear to be invaluable, especially in the education sector, where the use of digital media is enormous. Leveraging digital media resources makes it possible for students to access the required information, engage with other learners, and provide their views on different topics of discussion. This can also be applied by educators to promote their interactive spaces and widen their learning environments, making it possible to deliver certain information to the target learners.

Another requirement in the delivery and access of information in the digital age is making responsible choices that meet the viewpoints of the public (American Psychological Association, 2010). Further, this should align with the legal contexts and ethical, global, and social factors whereby creators of such content in digital media should fully focus on the consequences for different audiences and, more so, the respect such contents have for the diverse cultures exhibited by individuals across the globe. In this case, a comprehensive understanding of the wider implications of social and digital media provides a basis for positive contributions between the content contributors and the digital community. Essentially, the potential put into accessing, interpreting, and evaluating digital media provides appropriate navigation through the digital age and, more so, increases the process of decision-making to achieve the intended reliable information.

References

Alfred, J. N., Bailey, B., & Krautely, R. (2017). The quality of face-to-face relationships. Communications of the ACD, 54(4), 111-118.

American Psychological Association. (2010). Publication manual of the American Psychological Association. Washington, DC: American Psychological Association.

Hollywood, D., Wood, J. F., Smite, F., & West N. (2016). Friendships through IM: Examining the relationship between instant messaging and intimacy. Journal of Computer-Mediated Communication, 11, 32-44.

Timmons, L. G., & Wallet, J. C. (2017). Computer-mediated communication effects on virtual reality. Human Communication Research, 28, 310-345.

Underdog, J., & Friday, C. (2016). Internet relationships and their impact on primary giving. Behavior Changes, 22(2), 123-140.