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Marketing Essays

B2B Online Procurement: Achievements and Ways To Mitigate

Abstract The goal of this study to better understand existing B2B e-procurement practises by highlighting the parts that have worked and those that have failed in the corporate environment. Those who belong to the Council of Logistics Management and the Institute for Supply Management were asked to complete a survey. The data was analysed using ... Read More
Pages: 6       Words: 1643

Marketing Management and Strategy Task

Marketing Audit for Adidas Group’s Company Executive Summary Companies use marketing to interact with their customers and potential buyers in order to persuade them to acquire their merchandise. This essay examines Adidas Group’s marketing approach, focusing on how it has impacted the firm’s industry stance. Since its founding, the corporation has preserved a market governance ... Read More
Pages: 9       Words: 2234
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Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304

Corporate Communication and Integrated Marketing Communication

The nature of operations of any company breeds different perspectives and views from its vital stakeholders. It is important to note that the company’s future as well rests on how the management techniques employed implicate these key figures, among them being shareholders, consumers, employees, customers, the surrounding community, and employees, among many others. Some of ... Read More
Pages: 13       Words: 3507

Case Study of a Recent (Within the Last Ten Years) Creative Communications Campaign

Communication forms an essential part of the success of any organization. Viewing the actions of organizations through attribution of the campaigns rolled out for communicative purposes is one of the ways that various organizations reach their targets. There are several issues involved in the communications approaches that the organizations or individuals aim to use in ... Read More
Pages: 5       Words: 1313

The Strategy of Hermes in France and China

Abstract Hermes is a luxury company that was started in 1837 by a person called Hermes. It is based in France and it is one of the few companies that boast of handcrafted collections of clothes, leather accessories especially bags, watches, perfumes and even jewellery. In France, it is a well-known company as it has ... Read More
Pages: 12       Words: 3190

Tesla Marketing Plan for Southeast Asia

Section 1: Executive summary Tesla Inc. is one of the largest companies in the world and automaker. The company is quite famous for its electric vehicles. The company’s CEO is Elon Musk and aims at mitigating climate change by reducing the emission of greenhouse gases by carbon-fueled vehicles. Tesla Inc. is the leading global manufacturer ... Read More
Pages: 14       Words: 3750

Public Relation Campaign

1.0 Executive summary The study shows the public relation of HNA Technology Investments Holdings company in Hong Kong. Since it is a technological company, the study will develop its strategic planning budgets and social media advertisement that will make the company improve its PR (Casanova & Miroux, 2019). HNA company is a technology company that ... Read More
Pages: 9       Words: 2240

Promotional Writing in English – Foodpanda

Description Foodpanda is one of the significant online delivery organizations that are well known and developed in Hong Kong. After its establishment in 2014, this organization has managed to expand its operation in various parts of Hong Kong (Sharma, 2017). It was ranked as one of the iconic delivery service organizations in Hong Kong as ... Read More
Pages: 7       Words: 1914

Marketing Communications Campaign Plan for Fresh Alive Juice Brand

Executive Summary Marketing communications is one of the vital initiatives that account for the success of brands in market penetration and market expansion. This technique implies the use of communications theories as a guide of the activities and considerations in strategic marketing communications. Compiled herein is a report on the communications campaign plan for Company ... Read More
Pages: 13       Words: 3398

Individual Learning Journal

1.0 My Future Career Career goals are important as they can act as a guide on what should be done for one to achieve their dreams in the cooperate world. I have always wanted to become a director of marketing in a big company so that I can help the organization achieve greater heights (McKean ... Read More
Pages: 10       Words: 2487

Facebook Rebranding to Metaverse

Introduction The change in Facebook’s name to Meta is meant to help the company go forward with building the Metaverse and the ensuing electronic boondocks. In addition, the board believes it will help Facebook withstand the onslaught of criticism directed at its private messaging networks. Facebook joins Instagram, WhatsApp, and other services under the Meta ... Read More
Pages: 12       Words: 3213

MBA Strategic Marketing

A brand name is the most crucial element and soul essence for any business as it is the face of the product. Choosing an effective brand name will either attract more consumers or distract consumers from the product. A vital characteristic a business person should consider in selecting a brand name is distinctiveness (Voella, 2018). ... Read More
Pages: 3       Words: 786

Marketing Plan for Nando Company

Introduction Marketing plan is essential because it describes how a company is going to market its products and services. It is therefore, pivotal to come up with effective marketing plan. Basically, a marketing plan comprises information concerning things such as consumer behavior in which it outlines the target segment and their purchasing behavior. Additionally, a ... Read More
Pages: 17       Words: 4445

International Marketing Plan for Dong Fend Motors Corporation

Executive Summary Dong Feng Motor Company is a China automobile manufacturer owned entirely by the China government. It has done well in the local and regional markets, but its brand is hardly recognized internationally. Therefore, Dong Feng Motor Company firm has reached a point where it must aggressively enter the foreign market. Nigeria has been ... Read More
Pages: 12       Words: 3101
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