Global Strategies and Cultural Narratives: The Success of Christian Dior in the Globalised Luxury Market
Introduction Globalisation has emerged as a significant feature of the modern world, and as such, global companies’ strategy implementation processes in complex dynamics are the topic for management studies. This paper aims to illustrate the effect of globalisation on the strategic imperatives and operational requirements of international management, using the case of Christian Dior. The ... Read More
Pages: 7 Words: 1862