Introduction
Starting a new business requires a great deal of planning, research, and preparation. From researching the market and identifying viable business opportunities to setting up a legal structure and creating a business plan, many critical steps need to be taken to ensure a successful launch. This paper mainly aims to analyze the critical factors of a new business; the paper begins with an overview of the Company; second, it outlines the target market research, thirds discuss the social media effectiveness for the business, and finally, application of the research to market the business both locally and online.
Company Overview
Deuces Tree Services and Removal is a full-service tree care company located in the heart of San Diego, California. The business specializes in tree trimming, tree removal, stump grinding, tree health care, and emergency tree services. On the other hand, the organization comprises a team of certified arborists with the experience, skill, and knowledge to care for any tree properly. Most importantly, the organization’s stakeholders use science-based techniques and cutting-edge technology to provide a safe and reliable tree. The organization’s primary goal is to provide the best customer service and quality of work for our clients. To ensure the organization’s success, the organization offers free estimates, and flexible payment plans to ensure that our customers are satisfied with our services. Overall, the business is dedicated to protecting the environment and works hard to ensure that all our services are eco-friendly.
Target research market
The local market of Deuces Tree Services and Removal company based in Braselton, Georgia, United States, is primarily concentrated in the zip codes 30517, 30548, 30549, and 30506. The Braselton zip codes are located in Hall County, but the service area of Deuces Tree Services covers the surrounding counties of Gwinnett, Barrow, Jackson, and Banks. Deuces Tree Services primarily services the cities of Braselton, Buford, Hoschton, Winder, Dacula, Auburn, Lawrenceville, Flowery Branch, Statham, Jefferson, Pendergrass, and Maysville. The CompanyCompany also provides services to the unincorporated areas of Hall County. In terms of the county, Deuces Tree Services provides tree removal and trimming services to Hall, Gwinnett, Barrow, Jackson, and Banks Counties. The CompanyCompany also services parts of Walton, Clarke, and Oconee Counties. The local market of Deuces Tree Services is centered in the Northeast Georgia region, but they are willing to travel to other parts of the state for larger jobs. The Company Company has a reputation for providing quality work and a professional attitude to their customers.
Homeowners, businesses, and institutions are the primary target market for a Deuces tree services and removal company for several reasons. First, homeowners often need tree trimming, removal, and other services to maintain their landscaping and keep their property looking nice (Vogt, 2020). Considerably, they also need help removing dangerous or diseased trees from their property or trees that have grown too large or too close to their house. Most interestingly, Homeowners are often willing to pay for quality tree services to ensure that their trees are properly taken care of and that their property is attractive and safe, thus making them the best target for the CompanyCompany. On the other hand, businesses and institutions often require tree services and removal for several reasons. For example, businesses may need to clear land for new construction or remove trees in the way of parking lots or other structures. Institutions such as schools, churches, and hospitals may also need tree services in order to keep the grounds free of trees that could be hazardous or interfere with foot traffic. Notably, CompanyCompany not only does help to ensure that properties are safe and attractive but can also save time and money by providing quality services and efficient removal; this allows the organization to cover a more extensive scope with its services (Ochsner et al., 2018). Moreover, the organization’s demographic will likely include individuals from various backgrounds, ages, and incomes. Despite majoring in the above clients, the CompanyCompany also targets customers looking for quality work at competitive prices and customers looking for professional tree services that are safe, reputable, and reliable.
Social Media
Social media has become a powerful tool for businesses to reach their target market (Nurminen, 2018). One of the most effective types of social media for marketing tree services and removal company is LinkedIn. Not only does LinkedIn have a large user base of over 600 million professionals with the ability to target ads to specific audiences, but it also enables companies to build meaningful relationships with customers. Dollwet (2020) posits that LinkedIn is the most effective social media platform for B2B marketing and has the highest click-through rate of any other social media platform. Additionally, LinkedIn offers businesses a wide range of paid and organic marketing options, providing an array of options to reach potential customers (Lupo, 2018). Finally, LinkedIn is an excellent platform for building credibility and trust. With its endorsements and recommendations sections, businesses can easily share positive reviews and customer feedback, which helps build trust and credibility.
Facebook is also an excellent choice for tree services and removal companies. Facebook has become an invaluable tool for businesses to market their products and services. With more than 2 billion active users, it is the world’s largest social network. With its vast user base, businesses have the potential to reach a much larger audience than traditional marketing channels. On the other hand, with its high number of active users, it offers a wide variety of targeting options and is a great way to build brand awareness and loyalty. According to Vieira et al. (2019), Facebook is the leading social media platform for customer acquisition.
Additionally, its Ads Manager feature provides businesses with numerous options for running targeted campaigns and optimizing ads for maximum performance. Finally, Facebook provides businesses with various ways to reach their target market. Businesses can create pages that showcase their products and services and build relationships with potential customers. Pages can also be used to promote special offers and discounts and keep customers informed about new products and services.
Resources
Consumer Market Outlook
The tree services and removal business is a growing industry, with steady growth in the number of firms and revenue. According to the Consumer Market Outlook, revenue in this sector is expected to grow by 4.2% in 2021, reaching a total of $41.1 billion. Various factors, including population growth, urbanization, and climate change, drive the demand for tree services and removal. In addition, technological advances and safety standards have allowed tree services and removal businesses to become more efficient and cost-effective. Local small businesses in this sector have seen success due to increased service demand. As the population grows, so does the need for tree services and removal TH has allowed small businesses in the sector to expand their services in order to meet customer demands. In addition, local small businesses have been able to capitalize on trends such as eco-friendly tree services and removal. More and more customers are looking for businesses that offer services that are both environmentally friendly and cost-effective. Local businesses have been able to leverage this trend to their advantage by investing in the latest technologies and practices that reduce the environmental impact of their services. Finally, the increased use of social media has also allowed local small businesses to expand their business and reach a greater audience.
United States Census Quick Facts
Tree service and removal businesses have experienced a steady growth in recent years as more people recognize the important role that trees play in their communities and the environment. According to the United States Census Bureau, there were approximately 162,890 tree service and removal businesses in the United States in 2017 (Thomas, 2019). These businesses employed over 400,000 people and generated nearly $17.5 billion in revenue that year. One of the main factors driving the growth of the industry is the increasing demand for tree services related to storm damage and disease. Storms can cause extensive damage to trees and can be difficult to repair without the help of a trained arborist. Disease can also affect trees in many ways, and a tree service business can help diagnose and treat affected trees. Another factor contributing to the growth of the industry is an increased focus on green spaces and urban forestry. As more people recognize the benefits of living near trees, they are more likely to use tree service and removal businesses to maintain and improve their property values. This trend has been particularly strong in urban areas, where trees are often seen as a way to reduce the urban heat island effect and improve air quality.
Application
Marketing research is essential for organizations to know their customers, identify new opportunities, develop effective strategies, assess performance, and optimize products and services. With the right marketing research, organizations can create successful campaigns and achieve their desired outcomes. However, locally, the research can be used to identify target audiences, engage with those audiences, and tailor the messaging to the local context. This could include reaching out to local media outlets for press coverage, identifying local influencers to partner with, and leveraging localized events to promote Deuces’ services. Additionally, the research can be used to identify customer needs and develop content that is tailored to the local area.
Online, the research can be used to develop a comprehensive digital marketing strategy. This could include creating an SEO-optimized website, developing a content strategy for blog posts, running targeted online advertising campaigns, creating a social media presence, and engaging with customers via email campaigns. Additionally, the research can be used to identify any potential customer pain points and address them through helpful content. Overall, the research would be used to build an effective local and online presence for Deuces Tree Services and Removal. By leveraging the data collected, Deuces would be able to create a more targeted and effective marketing strategy to reach potential customers.
Subsequently, the marketing research can follow a variety of methods; one method is to survey the local area and identify what types of tree services and removal are most in demand. This research can be conducted online or in person. It can include surveying local businesses, homeowners, and other tree services and removal companies. Through this research, Deuces Tree Services and Removal can gain insight into what services are needed, where they are needed, and what types of services can be provided to meet those needs. Another method is to analyze the local competition. Researching the competition can provide information about what services they offer, how they market, and how successful their services are. This can help Deuces Tree Services and Removal to develop a competitive edge by offering services that are not available in the area or by providing services at a lower cost than their competitors.
Conclusion
Starting a new business is a difficult but rewarding endeavor. With the right resources, including knowledge, capital, and experience, it is possible to be successful in any venture. Having a solid business plan and a sound strategy are also important to ensure success. Ultimately, starting a new business is a risk, but it can be a rewarding and fulfilling experience if done right.
References
Dollwet, S. (2020). Social Media Marketing 2019: How to Reach Millions of Customers Without Wasting Your Time and Money-Proven Ways to Grow Your Business on Instagram, YouTube, Twitter, and Facebook. Alakai Publishing LLC.
Lupo, C. V. (2018). Social media marketing strategies in landscape industry small businesses (Doctoral dissertation, Walden University).
Nurminen, K. (2018). Evaluating social media marketing between B2B and B2C: the case of OP Kevytyrittäjä.
Ochsner, M., Marshall, E. G., & Lefkowitz, D. (2018). Trees down, hazards abound: Observations and lessons from Hurricane Sandy. American journal of industrial medicine, 61(5), 361-371.
Thomas, D. S., & Thomas, D. S. (2019). Annual Manufacturing Review: 2018. US Department of Commerce, National Institute of Standards and Technology.
Vieira, V. A., de Almeida, M. I. S., Agnihotri, R., da Silva, N. S. D. A. C., & Arunachalam, S. (2019). In pursuit of an effective B2B digital marketing strategy in an emerging market. Journal of the Academy of Marketing Science, 47(6), 1085-1108.
Vogt, J. (2020). Urban forests as social-ecological systems. In Encyclopedia of the World’s Biomes (Vol. 5, pp. 58-70). Oxford University Press.
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