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Market Research Essays

Market Research on the Internet, Advantages and Disadvantages Comparison With More Traditional Methods

Question: d) Outline with examples the advantages and disadvantages of conducting market research on the internet compared with more traditional methods: Introduction Market research is critical in tourism industry. It helps understand the complexity of tourist behavior and motivation. Market managers seek to understand customer behaviors and the characteristic market dynamics (Pereira, 2015). Market research ... Read More
Pages: 7       Words: 1889
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