Introduction
WWA has to ensure that they are effectively communicating with their audiences, who include the loved ones of Flight 979 passengers, the company’s stakeholders, and the company’s workers. This communication must meet the specific informational and emotional demands of each target audience (Barth-Obi, 2022). WWA may establish and maintain its credibility in its job and give assistance and information to its stakeholders via a cooperative and open communication style, a courteous and empathetic attitude, and the use of many channels. This article will explore the best methods and mediums for reaching these demographics.
Define three distinct and varied audiences
The loved ones of Flight 979 passengers are WWA’s primary focus in this situation. It is important to remember that the people listening to you are experiencing a wide variety of emotions, from fear to sadness, and to approach your message with empathy (Conz et al., 2023). WWA must keep this audience abreast of all developments and leads in the search for the flight, as well as all efforts made to find it. Moreover, communication should be provided in several different languages and adapted to each person, considering their location and cultural background.
Stakeholders, including shareholders, investors, and INTERPOL, are WWA’s second target demographic. The company’s credibility and image depend on its ability to show that it is dedicated to safety and openness. Truthful and accurate updates on the situation, including progress made in tracking down the flight and any discoveries or leads, should be shared with this audience (Robyn, 2014).
Third, WWA should talk to its staff, both those who were engaged in Flight 979 and those who were not. When communicating with this group, it’s important to emphasize empathy and comfort as well as facts and figures. Employees should be given psychological services and other tools to help them deal with the circumstance, and their efforts to track down the aircraft and comfort the passengers’ loved ones should be acknowledged (Cremer & Hübner, n.d.).
Examine the major concerns that each audience has related to the scenario.
The loved ones of those on-board Flight 979 presumably have many worries about the situation, particularly for their safety and that of their loved ones. They will want to know what’s going on and whether there have been any breakthroughs or new leads (Barth-Obi, 2022). They will also want to know that WWA is making every effort to track down the flight and that they may rest easy. The reputation of WWA and its financial standing is likely to be of concern to the company’s stakeholders. They will be concerned about the company’s image and want to know what has been done to find the flight. They would want the organization to be straightforward and honest with them.
Workers at WWA will certainly worry about their own and their coworkers’ safety, as well as the possible effects of the crisis on their employment prospects. They will want information about the problem as well as comfort and help from the firm. To cope, they’ll need to be aware of the options open to them.
Briefly analyze which audience is your biggest responsibility. Provide your rationale.
In this situation, my first obligation is to the loved ones of those who perished on Flight 979. Since members of this target audience are probably experiencing a wide variety of feelings, from fear to sadness, it’s important to approach communication with them with empathy and sensitivity (Barth-Obi, 2022). WWA must keep this audience informed of the latest developments and leads in the search for the flight, as well as the steps being taken to find it (Robyn, 2014). Moreover, communication should be provided in several different languages and adapted to each person, considering their location and cultural background.
The passengers’ family members will feel the impact of this tragedy the hardest, therefore they must get the help they need during this trying time (Conz et al., 2023). For them to make educated choices, they must be provided with complete and up-to-date information. The way WWA deals with the passengers’ loved ones will undoubtedly reflect on the company’s image and integrity. The company’s image may suffer if its representatives are seen to be indifferent to or uninterested in the customers’ problems. Therefore, WWA must communicate with this demographic respectfully and thoughtfully.
The last challenge will be communicating with the travelers’ relatives, who may be experiencing a wide variety of emotions and who may come from different cultural backgrounds and locations (Conz et al., 2023). WWA should take an effort to learn about this demographic and adjust its messaging appropriately. This is why I consider the loved ones of those aboard Flight 979 to be my first obligation. WWA should try to know its target audience well and provide them with what they need to get through this challenging moment.
State your purpose and focus for each audience.
The families of the people who were on Flight 979 need to be kept in the loop about any new developments or leads in the search for the aircraft and the steps that have been taken to follow them up. Recognizing cultural and geographical diversity and providing communication in many languages are also important (Robyn, 2014). It’s also crucial to reassure this demographic that WWA is making every effort to track down the flight.
Communicating with WWA’s stakeholders should be driven by a desire to keep the company’s good name intact and to show that it is dedicated to safety and openness (Cremer & Hübner, n.d.). Truthful and accurate updates on the issue, including any steps made to track down the flight or any discoveries or leads, should be shared with this group. Communicating with WWA staff should serve to reassure and assist them while also disseminating any necessary information. Employees should be given access to counseling services and other means of coping with the event, and their efforts to track down the aircraft and comfort the passengers’ loved ones should be acknowledged and commended.
Share two strategies that you will use based on your communication style to create and maintain credibility in your role.
To start with, I will approach all of my interactions with the people who may be affected by this situation cooperatively and transparently. This implies that I will be forthcoming with information in all of my dealings and welcoming inquiries and criticism. This will help me build and maintain credibility in my position by showing that I respect the opinions of my stakeholders and consider them when making choices (Robyn, 2014). Second, in my interactions with others, I will be polite and sympathetic. This implies that I will carefully consider the specific interests of my target audience and craft my messages accordingly. This will help me establish and sustain my credibility in my position by showing that I care about and am dedicated to meeting the demands of my various target audiences (Robyn, 2014).
For each audience, explain the channels you will use to inform them. For example, if you want to contact shareholders, be specific on how – would you use social media, TV newscasts, live presentations, individual letters, etc.? Explain your choices and how they might be effective.
I plan to reach out to the loved ones of the people on Flight 979 via the news media, broadcast media, social media (Twitter, Facebook, Instagram), and regular mail. Because information may be communicated in a variety of languages and across borders, traditional media is the best approach to reach a large and scattered audience (Robyn, 2014). Direct mail and social media are especially useful for reaching this demographic since they allow for more individualized contact and may be used to reassure and console loved ones at a distance.
I will communicate with and enlighten WWA stakeholders using conventional media, social media, and direct mail. As information may be communicated across various languages and nations, traditional media is the most efficient approach to reach a large and geographically dispersed audience (Robyn, 2014). Direct mail and social media are also useful tools for reaching this group since they provide more individualized communication that is catered to the demands of the stakeholders.
Internal communication channels including email, the intranet, and internal message systems will be used to educate and address WWA staff. Employees may get more relevant and individualized information and assistance via these channels (Barth-Obi, 2022). It also facilitates the dissemination of any fresh information, new leads, or efforts to track down the flight. It is crucial to keep all stakeholders abreast of any developments or leads, as well as any actions done, in the search for the flight via a variety of channels. The use of various channels permits more specific and relevant messaging to each audience, which is crucial in this case.
Conclusion
In conclusion, WWA must develop and maintain strong lines of contact with its target demographics. This communication must meet the specific informational and emotional demands of each target audience. WWA may establish and maintain its credibility in its job and give assistance and information to its stakeholders via a cooperative and open communication style, a courteous and empathetic attitude, and the use of many channels. In this way, WWA can reassure its constituents that they have the information and emotional backing they need to weather the storm.
References
Robyn, W. (2014). Strategic Management Communication for Leaders – Walker, Robyn: 9780999486115 – AbeBooks.
Barth-Obi, C. (2022). Crisis management: prevention, diagnosis, and intervention On basis of Amazon Inc (Doctoral dissertation, Private Higher Educational Establishment-Institute “Ukrainian-American Concordia University”).
Cremer, H., & Hübner, C. Responsibility for basic and human rights following the withdrawal from Afghanistan.
Conz, E., Denicolai, S., & De Massis, A. (2023). Preserving the longevity of long-lasting family businesses: a multilevel model. Journal of Management and Governance, 1-38.
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