Executive Summary
Ofori Beauty, established by CEO Daniella Adisson, offers specialized hair and skin care products for different skin types. Ofori explicitly aims toward the empowerment of individuals through the promotion of self-love and embracing natural beauty. The company’s distinctive concept features more than items; it includes community empowerment and culture. This marketing strategy will successfully develop Ofori Beauty’s online market presence through influencer engagement as the target markets are carefully defined and applied.
Situational Analysis
Daniella’s holistic wellness background enriches the brand’s ethos, creating a different perspective on the approach to beauty. Moreover, the goal of Ofori Beauty, which promotes the removal of dangerous beauty practices, marks it as unique among competitors (Ofori Beauty, 2024). As a result, although a comprehensive analysis of competition is vital for the firm’s strategic positioning, the company has the short-term goal of keeping its customers after the change. The market outlook is revealed by analyzing skin and hair educators, skin bleaching companies, and cosmetic brands. This analysis helps reveal competitors’ strengths and weaknesses and pinpoint potential market lacunae. According to Adiyono et al. (2021), analyzing the dynamics of important market share factors can allow Ofori Beauty to develop specific strategies, use its distinguishing features, and ensure its role as the pioneer of safe and empowering beauty concepts.
Marketing Goals and Objectives
For the short term of the project, spanning three months, the focus can address building up Ofori’s presence on the Internet and raising partnerships aimed at influential people. At the same time, some critical 1-year goals can be designed to encourage growth and integrate educational services to train more customers. Success can be quantifiable in this type of journey by implementing numeric result metrics – identifying the targeted number of followers and systematically recording growth metric rates, as Ofori Beauty (20244) states. Such a results-oriented approach guarantees that Ofori Beauty will achieve its short-term objectives and lay a strong foundation for success by establishing a lasting position in the evolving beauty sector.
Target Market and Customer Segmentation
According to Ofori Beauty (2024), the company intends to reach all BIPOC females over six years old, beauty professionals, and significant entities such as school boards and public health units. Ofori needs to look deeper into the consumer masses, the shape of preferences, and trend emergence, which can allow the detection of narrow markets and their involvement in their activities. This investigation does not only target the enlargement of scope but also to change and fit various consumer segments (Krisnaresanti et al., 2020). A glance at the future beginnings of Ofori Beauty, it becomes apparent that the brand needs to adopt a proactive and flexible strategy to fit and adjust its products to social and industry changes, which will ensure sustainability and relevance in the competitive stage of the market.
Marketing Strategies and Tactics
Based on Daniella’s commitment to education and education policy development, Ofori Beauty can use an integrated strategy. Utilizing social media networks such as Instagram, Facebook, Twitter, and TikTok, social media marketing can be facilitated through this $1000/month budget for online traffic (Ofori Beauty, 2024). Budgeted influencer collaborations will be analyzed to a point to ensure adequate reach is achieved. YouTube and Email Marketing have the potential for more widespread reach of education spread and should be considered in corporate learning.
Implementation Plan
Ofori Beauty’s Implementation Plan can specify schedules and budgets during the implementation phase, ensuring a more structured approach to achieving marketing goals. Scheduled initiatives under the plan can include influencer collaborations targeting the creation of content that users can see on various social media platforms and a dedicated YouTube channel. These strategic moves aim to increase relevance and massive campaigns in the area of education that the brand is geared to cover (Adiyono et al., 2021). In addition, an efficient approach to make the workshop participation process easier can combine a clickable booking link directly on the page. This improvement will make navigating these platforms convenient even for the least adventurous users with a distinct taste for a more traditional way of enjoying life and the things surrounding them. Also, it will contribute to a more holistic experience. By systematically utilizing these two critical strategies, Ofori Beauty will aim to design a functional and influential marketing amplification campaign that will drive brand development and customer satisfaction.
Budget and Resource Allocation
The budget of $4 per day for Instagram and Facebook Ads is the base, focusing on the target audience. The rest of the cash can be prudently allocated for top-level associations and engaging content creation from different angles. The board can maintain transparency via a full disclosure list breakdown detailing the allocation for every marketing activity (Krisnaresanti et al., 2020). By wisely investing every dollar, this strategy maximizes interaction, brand awareness, and Ofori Beauty’s marketing goals. Ofori Beauty intends to have a cost-effective yet productive marketing strategy due to this granule resource allocation plan that would create a solid fit for the company’s overall goals and vision.
Monitoring and Evaluation
KPIs are significant in this process, measuring issues like online engagement, quantifying follower growth, and evaluating workshop participation. Forming these KPIs is critical for determining each marketing strategy’s impact. Measurements such as response rates and engagement levels through Ofori Beauty’s regular analyses can allow this firm to implement data-driven changes, maintaining the agility of its strategies to meet high-level goals (Adiyono et al., 2021). In this way, the brand develops a growth-driven monitoring system that not only counts the reach and the impacts of the brand but also shapes the way the campaign works while adjusting it on the fly along with the market to meet the focus of contemporary market needs and it makes the situation of the marketing campaign sustainable and flexible.
Marketing Plan
Ofori Beauty can implement the following;
(i) Managerial and Public Speaking Skills- Considering Daniella’s desire for better management and public speaking skills, a brilliant suggestion is to start custom classes and training programs. To help Daniella grow professionally and personally, Ofori Beauty can work with skilled teachers or skill-development organizations to offer an organized approach (Krisnaresanti et al., 2020). These classes can cover various management skills, from making decisions to being a good boss. They can also include lessons that will help you improve public speaking. These kinds of projects will not only help Daniella grow professionally, but they can also strengthen the leadership at Ofori Beauty.
(ii)Incorporating YouTube and Email Marketing– YouTube and Email Marketing have untapped potential for instructional material distribution. Email Marketing can send newsletters, unique deals, and workshop invites, while YouTube provides exciting video material. According to Adiyono et al. (2021), Ofori Beauty’s communication channels will expand with these platforms.
(iii)Clickable Booking Link– A clickable link on the website can be added to improve the user experience and make it easier to book workshops. Thanks to this feature, customers can easily find their way around, look at the workshops offered, and quickly reserve their spots (Krisnaresanti et al., 2020). The easy planning process will lead to more people attending workshops and higher customer happiness generally.
Conclusion
Ofori Beauty’s detailed marketing plan describes a winning strategy. The strategy emphasizes online presence, collaborations, and education under Daniella Adisson’s vision. Situational analysis highlights the brand’s distinct focus on holistic well-being and anti-harmful beauty methods. Identifying BIPOC females, professionals, and significant organizations as target markets requires more study to broaden the client base. The recommended marketing techniques use social media, influencers, YouTube, and email marketing. A comprehensive resource allocation strategy drives cost-effective productivity, while the implementation plan clarifies timetables and budgets. Online interaction, follower growth, and workshop attendance are monitored and evaluated using KPIs. Daniella should learn management and public speaking skills and use YouTube, email marketing, and a clickable booking link. Ofori Beauty’s comprehensive strategy ensures development and relevance in the evolving beauty sector.
References
Adiyono, N. G., Rahmat, T. Y., & Anindita, R. (2021). Digital marketing strategies to increase online business sales through social media. Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT), 1(2), 31-37. DOI:10.51715/husocpument.v1i2.58
Krisnaresanti, A., Julialevi, K. O., Naufalin, L. R., & Dinanti, A. (2020). Analysis of entrepreneurship education in creating new entrepreneurs. International Journal of Entrepreneurial Knowledge, 8(2), 67-76. https://ideas.repec.org/a/jek/journl/v8y2020i2p67-76.html
Ofori Beauty (2024). https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.oforibeauty.ca/&ved=2ahUKEwjg4sj1x46EAxXsY6QEHdSAAtMQFnoECB8QAQ&usg=AOvVaw17PuFKqL2DBJf8loDAwMRl
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