Finding a digital solution for a symphony orchestra requires that you first understand the requirements and context of the business before writing a proposal for a specific problem, and that you have come up with a digital solution. Symphonies in California are becoming more specialized, boring and dry. The symphony orchestra has experienced declining attendance due to lack of fresh ideas coupled with boring performances. The symphony orchestra is a non-profit organization, and its funds are donated by its members, the elderly. Getting a broader audience by expanding to a larger population and tapping into social media is necessary, as it has become difficult to find the interest of young people (Brodsky, 2011). Therefore, the symphony orchestra decides to cooperate with other music schools or universities or social media and local music-related communities, on the idea of life or facts in a satirical or self-deprecating way, spread it through social media and streaming media and attract the attention of young people.
The client’s request is to expand to a larger audience. It is necessary to cooperate with some music schools or universities, social media and local music-related communities, or other symphony orchestras in California, with symphony as a background, create a series of topics related to life or facts in a satirical or self-deprecating way, spread it through social media and streaming media. The symphony orchestra would need to organize a tour or special performance. But there are two points that need to be paid attention to. The first professional should seek professional cooperation to avoid old customers’ disgust or complaints about new innovations; the second, online communication is a way to save money, mainly because the symphony orchestra is a non-profit organization and does not have a lot of funds. Therefore, cooperation with other symphony orchestras or cooperation with universities is a better direction.
To create a digital solution for a symphony orchestra, obtain information about the symphony orchestra, its membership and its activities. It is crucial to overcome technical difficulties by considering how the symphony orchestra uses social media and streaming media. Additionally, it is important to show that it is possible to expand by tapping into social media (Datig, 2018). By doing so, members will be more connected with each other and provide an interesting program for symphonies to attract more people. In order to create a creative solution, brainstorm innovative ideas. For example, it may be possible to cooperate with other symphony orchestras or universities. Special performances could also be held through social media.
Taking into consideration the policy of the symphony orchestra, it is necessary to be concise in terms of language and ideas in order not to waste time while writing this business consultation on behalf of your client. Fresh ideas should be put into consideration so as not to bore people with previous ones. The business plan should involve social media in order to have a broader base. Getting additional funding would be more beneficial and effective. It is necessary to use social media effectively in order to reach out to young people and expand your audience base (Brodsky, 2011). The opportunity to tap into social media is an opportunity for growth, as it allows people to get together easily. It is important to be aware of potential problems including lack of attention from young people towards symphonies, low membership as a result of boring performances. In order to overcome such problems, the partnership between symphonies, universities and social media is an opportunity to introduce fresh ideas and solutions. This business plan should be written in a concise manner. Writing in a simple way would make reading easier as well as communicating effectively.
After getting feedback, hold a tour or special performance on behalf of all the parts that cooperate together. The tour is necessary since it would create awareness and a better understanding between the symphony orchestra and the community. The tour or special performance can be held on social media through youtube, facebook, twitter and vimeo, which have a lot of subscribers (Datig, 2018). The symphony orchestra can then offer programs to other symphonies or join forces to perform together. They will get to restructure their business plan towards tapping into social media and streaming media as well as having a wider audience base.
In addition to detailed financial accounting, an economic forecast is also prepared for each year of operation. Since both parties need to benefit, there is no need to invest a lot of money in the creation or purchase of equipment. Accordingly, collaboration with other symphony orchestras or cooperation with universities is a better direction. After receiving the business plan, the client decided to cooperate with another symphony orchestra and give a concert on a particular day. Advertisements were published in local newspapers and social media.
The concert was well-organized. The audience mainly consisted of young people, including senior students from universities. After the concert, they enjoyed a pleasant meal together with the orchestra members. All those who attended seemed to have enjoyed themselves greatly. Some of them even said that they would be willing to attend more concerts if such activities were organized again in the future.
In conclusion, the digital solution for symphony orchestras is a way to get young people closer to symphony orchestras and introduce fresh ideas. The opportunity to tap into social media is an opportunity for growth as it allows people to get together easily. It is important to be aware of potential problems including lack of attention from young people towards symphonies, low membership as a result of boring performances. In order to overcome such problems, the partnership between symphonies, universities and social media is an opportunity to introduce fresh ideas and solutions.
References
Brodsky, W. (2011). Rationale behind investigating positive aging among symphony orchestra musicians: A call for a new arena of empirical study. Musicae Scientiae, 15(1), 3-15.
Datig, I. (2018). Revitalizing library websites and social media with content strategy: Tools and recommendations. Journal of Electronic Resources Librarianship, 30(2), 63-69.
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