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Nike Brand in the Famous Sneaker Commercial – Jordan Zion Brand

Abstract This paper examines the role of the famous Nike brand in the famous Sneaker commercial; Nike. The brand Jordan Zion sneaker has been the core in maintaining the status of this particular company and maintaining the reputation and innovation in sports. The brand came when a famous basketball player, Williamson, decided to wear Nike ... Read More
Pages: 7       Words: 1836

Consequentialism Theories Within Business Conflicts of Interest

Ethics in business guides what should be done and what should not be done. The application of ethical theories is vital in deciding on the actions to take to solve problems and promote business success. According to the Concise Encyclopedia of Business Ethics (2022), ethical theories try to give a clear account of our obligations. ... Read More
Pages: 6       Words: 1483
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Blue Ocean Strategy and Burberry

In the current business world, firms face intense market share, growth, and survival competition to increase their profits. The competition leads to firms adopting unethical business practices, which minimize their profits in the long term (Gwal and Gwal 401-402). Organizations that compete in dynamic sectors aim to fulfill their customers’ demands. International markets guide firms’ ... Read More
Pages: 17       Words: 4593

Company Overview – Amazon Inc.

Amazon Company Amazon.com is a corporation that operates as an online bookstore and provider of various web solutions. (K. & Niyaz, 2022). The company sells a variety of commodities, including clothing, parts for cars and factories, beauty products and pharmaceuticals, electronics, consumables, books, games, jewelry, items for babies and children, movies, harmonic progressions, producing and ... Read More
Pages: 9       Words: 2402

Becoming an Entrepreneur

The over 400 million entrepreneurs across the globe have seen a multitude of business researchers constantly asking and examining the reasons behind the massive appeal towards entrepreneurship in recent years. Interestingly, these researchers have yet to agree on why people are becoming entrepreneurs, leaving the questions open and contestable. Every entrepreneur has their own reasons ... Read More
Pages: 6       Words: 1595

A Report on How Edition Hotel May Set Up a Successful Brand in Brazil

INTRODUCTION. Company background. Collaboration between Marriot International and hotelier Ian Schrager gave birth to Edition hotel. It was originally launched in 2010 in Waikiki, Hawaii. A property followed it in Istanbul in the year 2011. It is a luxurious hotel with a style that suits the local culture and environment. These hotels are often located ... Read More
Pages: 18       Words: 4905

Workplace Conflict Resolution and Policy

Conflict management is implementing strategies to do away with contradictory conditions of conflict. Conflict resolution aims to increase positive views and enable organizational performance and competency. Instead of eliminating or shunning disagreements, conflict management aims to educate groups on conflict resolution skills, for example, effective communication with members, managing conflict, and finding self-awareness. The skills ... Read More
Pages: 7       Words: 1706

Using Smartphone Apps To Attract and Retain New Customers: Advantages and Challenges for Starbucks in Digital Marketing- a Case Study of Birmingham, UK

Abstract The dissertation discusses Starbucks’s digital transformations and initiative strategy to develop mobile app facilities for customers to achieve success in growth and deliver loyalty programs for a competitive advantage. Starbucks launched the mobile so customers can order products through the Starbucks store and enjoy the digital experience in Birmingham, UK. Through personalized programs. The ... Read More
Pages: 34       Words: 9277

Marketing Plan Industry Characteristics and Performance: The Economics of the U.S. Paint and Coatings Manufacturing Industry

Market size (2023) & major industrial customers of Paint Manufacturing industry producers. According to IbisWorld’s US INDUSTRY (NAICS) REPORT 32551 Paint Manufacturing in the US January 2023, the total anticipated industry sales for Paint Manufacturing in 2023 are $29.7 billion (IbisWorld, 2023a). This record is an increase from the projected $27.3 billion in sales for ... Read More
Pages: 6       Words: 1515

Self-Checkouts in Retail

Self-checkout technology has been rapidly gaining popularity across different retail formats, including supermarkets, fast food chains, and fashion stores. It allows customers to scan and bag items themselves, eliminating the need for a cashier. While some consumers find self-checkouts convenient and time-saving, others hesitate to use them due to concerns about technology errors and loss ... Read More
Pages: 5       Words: 1349

Operations Management in LAX Airport Case Study

Introduction Flint has to ensure that the LAX airport attains optimal operations. In this case, obstacles, such as low customer satisfaction, enhanced efficiency, and human traffic, must be prioritized. Additionally, it is vital to note that the security measures must be enhanced to guarantee that the customers will gain competitive advantages. The current terminus must ... Read More
Pages: 6       Words: 1560

Management in a Pharmaceutical Company

Management If you are a regional sales manager for a big pharmaceutical company, you should expect to deal occasionally with some sticky situations. Three candidates have been submitted to you for consideration for the position of district sales manager at your company. The hiring manager’s discrimination against two applicants based on age and looks drew ... Read More
Pages: 6       Words: 1549

Leadership Failure in an Organization

Introduction Leadership failure in an organization occurs when a firm’s management encounters difficulties when giving instructions and coordinating the functions of employees. Failure of leadership leads to delay or total failure of accomplishing goals, demoralization of employees, and poor work quality. Some of the causes of failure of organizational leadership include individualism and lack of ... Read More
Pages: 8       Words: 2165

Introducing Herbal Remedies From South Africa Into the Korean Market

Introduction Herbal Remedies is a South African product developed to address various health issues using natural herbs. With the emergence of new markets, consumers and products, it is easy for Herbal Remedies to reach a wide range of consumers by strategically positioning itself in the global market, more so in Korea (Chen, 2016). This analysis ... Read More
Pages: 6       Words: 1404

Policy for Lowering Inflation

Introduction. Inflation is a general rise in the prices of commodities and services within a specific time, leading to a decline in the value of money. In other words, Inflation lowers the currency’s value and raises the cost of living. An increase in the money supply is the most common cause of Inflation. This essay ... Read More
Pages: 6       Words: 1614
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