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Effectiveness of Digital Marketing Strategies and Their Impact on Consumer Behavior

Introduction Digital marketing (DM) has become essential in modern business (Chaffey & Ellis-Chadwick, 2019). Currently, consumers spend more time online, and firms must find ways to reach and engage with their target audience through digital channels (Hossain et al., 2021). Organizations, managers, owners, investors, and any other individual running a business need to understand the ... Read More
Pages: 8       Words: 2039

Cross-Management Portfolio

Executive Summary: This study looks at the effectiveness of leadership practices at Viasat. This business values good leadership and seeks to develop and put into practice leadership methods that are in line with its goals and values. The interconnections between leadership and organizational success are discussed, as well as the effects of various leadership philosophies ... Read More
Pages: 18       Words: 4946
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Circularity in Practice: Challenges and Opportunities of Swapfiets’ Product-as-a-Service Model

Introduction The current literature on sustainable business models suggests an excellent potential for these models to address environmental and social challenges. The circularity principles, which aim to shut the loop between production and consumption to reduce waste and adverse environmental effects, are frequently the foundation of sustainable business models (Bocken et al., 2016; Geissdoerfer et ... Read More
Pages: 7       Words: 1811

Champion Foods Case Study

Part 1 Based on the facts of the case, the primary reason why the staff are not cooperating with Wilkes in implementing the new directives is resistance to change. Resistance to change is a common phenomenon when implementing change in an organization. Workers are usually resistant to change because of getting used to handling operations ... Read More
Pages: 6       Words: 1530

Challenges Faced by Ukraine’s Economy in the year 1991-1994

Introduction In 1991- 1994, the Ukrainian Government faced adverse challenges resulting from the fall of the Soviet Union. Sincerely before the collapse of the Soviet Union, the Ukrainian Government’s economy has been managing minimal challenges in the country. In addition, the GovernmentGovernment receivedGovernment substantial assistance from the Soviet Union. This essay shall critically emphasize the ... Read More
Pages: 10       Words: 2657

Applying Consumer Concepts To Analyze Coca-Cola Brand

Introduction The Coca-Cola Company is an American corporation founded in 1892 ad primarily engages in the manufacturing and distributing of syrup and concentrate for coca cola. The sweetened carbonated beverage business sells its products in over 200 countries and territories, making it one of the most successful brands in marketing history (Brondoni, 2019). The company’s mission ... Read More
Pages: 11       Words: 2774

Adani’s Growth Potential

Introduction Adani Group is one of the leading conglomerates in India, with a diversified business portfolio spanning several sectors. Founded by Gautam Adani in 1988 as a trading firm, the group has grown into a multi-billion dollar enterprise with interests in ports, logistics, power, mining, agribusiness, and other areas.The Adani Group’s headquarters is in the ... Read More
Pages: 26       Words: 7149

A Proposal for Creating a Nurse Informaticist Position in the Organization

Introduction Healthcare organizations are rapidly moving towards implementing digital technologies, electronic health records (EHR), and clinical decision support systems (CDSS) to improve patient outcomes and organizational efficiency. Integrating technology in healthcare requires specialized expertise to manage data, ensure the security of protected health information, and improve the efficiency of clinical workflows. A nurse informaticist is ... Read More
Pages: 6       Words: 1632

SIEMS Capabilities: Vodafone, UK

Evaluation of existing Security Information and Event Management products concerning the characteristics need to improve the corporate ability to implement and maintain information security incident response. Operating in the IT industry niche, primarily focusing on telco, cloud computing, and software services, Vodafone remains highly susceptible to cyberattacks. In 2022, the company had to deal with ... Read More
Pages: 10       Words: 2616

Project Commercial Integrity

Introduction A project appraisal of the immediate environment is vital for any successful organization. Corporate planners apply this to analyze prospects for and against the firm in question by keeping a watch on the factors such as rivalry, economics, government regulation, supply chains, technological advancements, and market conditions. The majority of firms do environmental analysis ... Read More
Pages: 22       Words: 6028

Path to Disruption

EXECUTIVE SUMMARY THE PROBLEM John Deere Company is experiencing numerous disruption drivers that affect the farming sector and the rise in the number of competitors, including the brokers and the new producers who are affecting the agricultural sector due to the introduction of various technologies. THE PROPOSED SOLUTIONS John Deere company has not just relaxed; ... Read More
Pages: 10       Words: 2513

Essay on Organizational Structures

An organization’s organizational structure provides the framework for running and planning its activities. The hierarchy, organizational structure, and channels for communication and decision-making make up an organization (“Organizational Structure,” 2012). An organization’s performance and capacity to adapt to environmental changes are impacted by its organizational structure. This essay will contrast the benefits and drawbacks of ... Read More
Pages: 5       Words: 1250

Ondong Tourist Attraction Site

Introduction Ondong is an ancient city of the post-Angkorian period between 1618 and 1863 C.E.[1] It is located at Psadek commune in Punhea Loeu district, in Kandal province. Ondong is approximately 35 kilometres from Phnom Penh City.[2] The remains of this city are found near a distinctive mountain referred to as Phnom Ondong. It consists of ... Read More
Pages: 9       Words: 2217

Nike Presence, Marketing, and Advertising Strategies in Canada

Abstract Nike is one of the most well-known brands in the world and has a wide-reaching presence, with over $30 billion in revenue and over 2.5 million employees. Moreover, it is an international company that earned an estimated revenue of USD 31 billion in 2018, employing over 2 million people worldwide. Nike’s marketing strategies are ... Read More
Pages: 18       Words: 4769

Marketing Proposal for Tranquil Water

I. Introduction Protecting water during a drought is essential because it is a precious resource. One industry that has faced criticism for its water policies during the California drought is the bottled water industry. One such business, Life Water, a multi-million dollar water manufacturing operation 150 kilometers outside of Los Angeles, has come under fire from ... Read More
Pages: 15       Words: 3996
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