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Business Essays

Crunchy Fries Limited Marketing Plan

Introduction After reading feedback from part B, I am confident to proceed to part C of the marketing plan. That is because the feedback indicates that all components of Part B were covered satisfactorily. The brand strategy covered all four branding elements satisfactorily; the primary and secondary target markets were also accurately identified and explained ... Read More
Pages: 8       Words: 2089

Competitive and Problem-Solving Approaches to Negotiating and Bargaining

Introduction Negotiating and bargaining are essential skills in today’s global business environment. Chapter 8 of the book, “Management Across Cultures,” discusses several styles and techniques for global negotiating and bargaining (Steers et al., 2010). This essay will compare and contrast two approaches to bargaining and negotiating: competitive and problem-solving. The strengths and weaknesses of each ... Read More
Pages: 4       Words: 943
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Case Analysis: “Using Importance-Performance Analysis To Develop Health Care Marketing Strategies.”

Introduction Providing high-quality healthcare services that satisfy patients’ various needs and expectations is a convoluted process that necessitates continuous improvement. Healthcare providers need help pinpointing areas for improvement in their services, mainly when there exist differences in perceptions between providers and patients regarding the importance and performance of healthcare services. To overcome this issue, healthcare ... Read More
Pages: 10       Words: 2604

Autocratic and Democratic Management Style

The autocratic style is a management style where an individual leader does decision-making and control, and employees have no control over decisions. In the autocratic style, employee input is rarely considered, and decisions are entirely dependent on the individual leader’s ideas and judgment (Abd Rahim,2020). The autocratic style of management is applied in many parts ... Read More
Pages: 3       Words: 739

Apple Marketing Plan

Purpose/Mission The Apple Company intends to introduce a new product into the market: the latest Apple phone version. The purpose of Apple introducing the latest Apple phone version includes having a competitive advantage, attracting new sales, and impressing consumers. Apple has a variety of competitors. For instance, by releasing an updated Apple phone, Samsung has ... Read More
Pages: 6       Words: 1621

Anti-Money Laundering

Introduction Financing entities are entrusted with the responsibility of eradicating misconduct by withholding support. They strive to institute measures that prevent them from processing corrupt payments. However, financial systems are vulnerable to crisis, especially when they are unable to absorb shocks. Anti-money laundering compliance requirements increase complexity and costs for banks globally. Despite the regulatory ... Read More
Pages: 7       Words: 1831

An Analysis of Two Companies

Executive Summary This essay compares and contrasts two companies, Sunrise Company, and Valve Corporation, based on their categorization, communication flows, company culture, and company handbooks. Sunrise Company is a service organization that specializes in construction projects, while Valve Corporation is a video game developer and digital distribution company. The essay highlights the different communication flows ... Read More
Pages: 5       Words: 1365

Amazon (Amazon Inc.) Report

Amazon offers clients in various niches and sectors as a leader in global technology. The Company’s online retail activities, selling everything from books and electronics to clothing and food, provide its income. With Amazon’s entry into the cloud computing industry, Amazon Web Services (AWS) provides a platform for remote data processing and storage for business ... Read More
Pages: 7       Words: 1783

Airbnb’s Effects on the United Kingdom’s Economy

Over the decades, the hospitality industry has transformed immensely to conform to the rapid economic trends experienced globally. In the United Kingdom (UK), its footprint in the country’s gross domestic product is felt. Before the emergence of the coronavirus pandemic, businesses such as cafes, food service outlets, restaurants, hotels, and other accommodation establishments generated approximately ... Read More
Pages: 5       Words: 1129

Adaptive, Transformational and Transactional Leadership Theories

Executive Summary This paper analyses adaptive, transformational and transactional leadership theories. Adaptive leaders employ various techniques to control, shape, or direct their followers’ behaviour in various ways. In turn, transformational leaders attempt to change the nature of their followers’ behaviour by inspiring them through certain ideologies or behaviour patterns or by influencing them personally—significant transactional ... Read More
Pages: 7       Words: 1754

Walt Disney Company

One of the biggest entertainment companies in the world, The Walt Disney Company, has had an immense influence on popular culture. However, the company was dealing with several issues that jeopardized its success in the early 2000s (Collis & Hartman, 2017). Poor financial performance, declining ABC network ratings, and a hostile Comcast bid were some ... Read More
Pages: 9       Words: 2276

The Benefits of Flexible Spending Accounts for Employers and Employees

Flexible Spending Accounts (FSAs) are a popular benefit among employers and employees in the modern workplace. This report will provide a comprehensive overview of FSAs, outlining the advantages and disadvantages for both employers and employees. Additionally, it will provide an analysis of the current literature on FSAs and recommend whether or not employers should offer ... Read More
Pages: 5       Words: 1176

Technology and Innovation in Banking/Finance

Introduction The rise of Technology and innovation in the banking and finance sector has been a source of both promise and concern. On the one hand, technological advances have enabled banks and financial institutions to provide customers with a faster, safer, and more efficient service. On the other hand, Technology and innovation have also posed ... Read More
Pages: 9       Words: 2436

Supply Chain Strategy

Introduction The global supply chain is the network of suppliers, manufacturers, warehouses, distribution hubs, and retailers that carry commodities from raw materials to end customers. It comprises all the actions, operations, and technology required to transport goods from source to customer. In today’s highly competitive commercial world, having an effective supply chain strategy is vital ... Read More
Pages: 17       Words: 4513

Negotiation Techniques and Strategies

Introduction Negotiation techniques are known as the systematic and organized methods that people or organizations use to reach advantageous agreements when competing interests are at play. These strategies are created based on a comprehensive evaluation of the negotiation situation, such as the objectives and interests of the involved parties, their influence and bargaining position, and ... Read More
Pages: 4       Words: 980
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