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Business Essays

Lora Gene Individual Marketing Plan Report: Building a Sustainable Fashion Brand in the UK

Introduction Lora Gene The company has built a solid reputation as a sustainable and ethical brand five years into its existence. This individual marketing plan report highlights the brand’s present status, market analysis, target market, marketing goals, tactics, and budget. The fashion business has been closely scrutinized recently because of its detrimental effects on the ... Read More
Pages: 6       Words: 1642

Improving Software Project Outcomes Through Effective HR Management: A Case Study of Company XYZ

Introduction Company XYZ is a technology startup that aims to develop an innovative software platform to disrupt the project management industry. They assembled a talented team and secured substantial venture capital funding for the highly ambitious project. However, the project needed to meet scope, schedule, and quality goals, which led investors to withdraw funding, resulting ... Read More
Pages: 4       Words: 864
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Employees’ Social Media Presence: Impact on Managers’ Perception and Organizational Behavior

In the digital world, workers’ social media presence is everywhere. This phenomenon may be due to the extensive usage of Facebook, Twitter, and LinkedIn, where people express their personal and professional lives. Employees’ social media presence dramatically impacts organizational behavior. It affects how coworkers and, most significantly, supervisors see them. This dynamic interaction between social ... Read More
Pages: 10       Words: 2488

Employee Turnover and Its Impacts on Business Objectives

Description of the Problem Aburumman et al. (2022) defined employee turnover as the rate at which employees leave a company and must be replaced. This issue impacts both the short-term and long-term business objectives of most organizations. It has emerged as one of the pressing concerns within organizations due to its significant challenge to both ... Read More
Pages: 10       Words: 2717

Analyzing the Impact of CPI and Exchange Rates on GDP Through Econometrics

Data The dataset comprised 187 observations across six variables, namely; date, GDP, CPI, Exchange rates, High and Low. These variables are crucial in understanding the dynamics of economic growth and are utilized in line with the study’s objective. Besides, by analyzing the data over different time points, the study aims to uncover patterns that contribute ... Read More
Pages: 3       Words: 812

Digital Marketing and Its Impact on Small Businesses

Executive Summary Small businesses major challenge is marketing due to the high costs involved in the process. The traditional forms of communication, such as radio and television, have a higher cost that small businesses cannot afford to reach their customers. The objective of this study is to evaluate the impact of digital marketing on small ... Read More
Pages: 7       Words: 1778

Risk Audit Report

Executive Summary: Risk Audit Report on the Bank of East Asia (BEA) Consistently operating since its inception in 1918, the Bank of East Asia (BEA) has significantly contributed to the resilience of Hong Kong’s banking sector. Presently, BEA is renowned for its dependability in retail, commercial, wealth management, and corporate banking sectors. An exhaustive internal ... Read More
Pages: 9       Words: 2466

Management Structure, Role of Marketing and Human Resource Functions

Construction organizations are pivotal to building and developing critical infrastructure like roads, bridges, dams, hospitals, schools, and commercial buildings that enable economic growth and improvement in the quality of life of citizens. Effective management structures, robust marketing strategies, and sound human resource policies are vital for construction firms to deliver projects successfully and operate profitably ... Read More
Pages: 13       Words: 3535

Level of Purchase Process From Pizzahut

Introduction Everyone has always loved pizza, which has always been popular. Whether you’re eating pizza to commemorate a momentous occasion, enjoying a get-together with friends, or simply satisfying a sudden craving, it can transform ordinary moments into unforgettable ones. In pizza, few names are as well-known as Pizza Hut, a multinational company satisfying customers’ cravings ... Read More
Pages: 17       Words: 4539

Leadership Review Paper

Introduction The challenges people face as they become bosses are very articulately discussed in “Becoming the Boss” by Linda A. Hill. This leadership review paper addresses my personal opinions and the parts of the article that resonate with me and may be helpful in my present career and future job positions. The article by Linda ... Read More
Pages: 3       Words: 824

Comparison Between the Marketing Mix of PlayStation 5 and Nintendo Switch

Executive summary Using the 4Ps marketing mix strategy, this paper thoroughly analyses the distinctions and similarities between the Nintendo Switch and Sony’s PlayStation 5 (PS5) game systems. With Nintendo and X boxer game consoles as its primary rivals, the PS5 currently holds a 52% market share. The marketing and distribution approaches used by Nintendo and ... Read More
Pages: 6       Words: 1549

In What Ways Can Organizational Leaders Actively Promote Company Values?

At the heart of every successful organization lies a set of core values that define the organization’s identity and guide its actions. Organizational values are the lifeblood of the organization and serve as the moral compass guiding a company’s culture, operations, and relationships. They represent the core beliefs and principles that define an organization’s identity. ... Read More
Pages: 5       Words: 1154

Green Giant and the Move to Mexico

Put yourself in the position of the president of Green Giant in 1988. What section would you recommend, and why? As president of Green Grant, I would address the concerns raised by the plant workers on our decision to relocate operations from Salinas to Irapuato by highlighting the intricate elements that influenced our decision and ... Read More
Pages: 5       Words: 1207

Evaluation of Frohman’s Decision Before and After Missile Attacks

In 1991, Dov Frohman, the general manager of Intel Israel, faced a challenging decision during Operation Desert Storm. The situation was tense, with the pending threat of missile attacks. This created a situation where Frohman had to balance employee safety, smooth business operations, and broader implications for Intel’s operations in Israel. This paper explores Frohman’s ... Read More
Pages: 4       Words: 841

Employee Benefits That Create a Healthy Work-Life Balance

Introduction Employee benefits packages help attract and retain top personnel in today’s competitive labor market. The importance of work-life balance benefits for recruitment, productivity, employee satisfaction, and health is growing. These perks recognize that employees require help for their personal and professional lives. Flexibility in how, when, and where employees work helps them balance work ... Read More
Pages: 9       Words: 2418
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