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Business Essays

Theoretical Approaches to Responsible Leadership

Introduction Leadership is the ability to direct and persuade people towards achieving a shared aim or dream. To ensure an organization prospers, it is paramount that those at the top understand how important effective leadership is to motivate staff members, cultivate a favourable work atmosphere and stimulate success. By considering pertinent scholastic theories paired with ... Read More
Pages: 13       Words: 3497

The Role of Customer Service Management in Sports and Hospitality

Introduction Customer service is a key part of ensuring that companies are successful and live in new speedy-paced and numerous commercial enterprises internationally (Abdavi et al., 2018). The aim of this take a look at is to expose how vital customer support control is and what troubles can arise within the Sports and Hospitality business. ... Read More
Pages: 11       Words: 2832
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Open Innovation and Sharing Economy

1. Introduction In the contemporary world, disruptive issues such as increased globalization, widespread technology use, community resurgence, cost consciousness, and augmented environmental concerns have made modern organizations and people adopt innovative ways to improve relationships in the complex economy via internet-based platforms — hence, the rise of sharing economy and open innovation (Hira & Reilly, ... Read More
Pages: 13       Words: 3560

Gender in Advertising and Media

Introduction Gender portrayal in advertising and media has sparked intense fascination and heated debates, reflecting the ever-evolving societal attitudes towards gender roles. Throughout the years, advertising campaigns have immensely influenced and shaped gender perceptions, either perpetuating conventional stereotypes or daringly challenging them to foster inclusivity and gender equality (Larissa,2013). The representation of men and women ... Read More
Pages: 6       Words: 1560

Experiential Marketing; Case Studies in Customer Experience

Introduction Notably, in the rapidly evolving virtual environment, Google, Apple, Amazon, and Facebook corporations have revolutionized the customer experience in a span of ten years. Through leveraging information, smartphones, and personalized interfaces, these digital companies have become pioneers in purchaser-centricity, forming a benchmark across numerous sectors. Thus the report explores the achievements and marketing strategies ... Read More
Pages: 7       Words: 1895

Business Case for the Growth Manager Role and MindWhiz-Operatix Partnership

Introduction Ineffective campaign launches, underperforming international training efforts, high sales rep stress and turnover, and increased acquisition and wage costs are some of the issues that Operatix, a leading sales acceleration organization, hopes to address. Through joint lead generation, strategic promotional channels, and operational efficiency improvement, the proposed cooperation with MindWhiz, renowned marketing, website development, ... Read More
Pages: 12       Words: 3205

Talent Management: Context Matters – A Review and Reflection

Introduction In the swiftly changing realm of global business, the issue of managing skilled individuals has become a vital concern for organizations aiming to secure a competitive advantage. This article, titled “Context Matters: Talent Management” and authored by Gallardo-Gallardo, Thunnissen, and Scullion, has been published in The International Journal of Human Resource Management. It delves ... Read More
Pages: 3       Words: 613

Strategic Compensation Comprehensive Compensation Case Study

Paper Clip faces immense challenges with declining sales due to competition from online retailers. In most cases, the e-commerce rivals offer products at discounted rates making it difficult for Paper Clip to compete. The recommendation committee suggests creating a compensation plan which covers HR’s hiring and retention concerns while meeting the CEO’s demands to lower ... Read More
Pages: 5       Words: 1264

Google’s Response to Market Disruptions

Abstract Google’s strategic responses to market disruptions are examined in this thorough paper, concentrating on operational capabilities, capacity strategy, technology strategy, and supply chain strategy. The critical research shows how Google effectively uses its operating resources to reconcile market shifts and disruptions, providing potential for sustainable competitive advantage. Google’s capacity strategy addresses market demand changes ... Read More
Pages: 9       Words: 2250

Courtyard by Marriott Toronto

Introduction This report offers a comprehensive overview of our recent sales meeting with the renowned Travel Manager of FIFA, concentrating on arranging accommodations for the greatly awaited FIFA World Cup 2026. Our main aim during this sales call was to secure more than 5,000 room nights specifically tailored towards attendees such as VIPs, executives, essential ... Read More
Pages: 4       Words: 999

Analyzing British Telecom (BT)

Executive Summary This paper thoroughly analyzes the organization’s internal and external environments as BT’s external consultant. The approach focuses on resolving the major issues that BT’s leadership team is facing, enhancing leadership potential, controlling cultural change, and optimizing HR factors for a global business model. BT may position itself for long-term success in the competitive ... Read More
Pages: 13       Words: 3501

Applying International Finance Principles

Introduction Italy’s monetary system has experienced substantial changes since 2002 when the country adopted the euro as its official currency. This essay examines the evolution of Italy’s monetary system and how it has affected trade, fiscal, and monetary policies. Further, it will outline the main players in Italy’s monetary system, including relevant organizations and financial ... Read More
Pages: 4       Words: 950

A Crisis Management Plan

Definition of a Crisis A crisis is any event that threatens a business’s normal operations. Also, it is an unexpected occurrence that may adversely impact an organization’s stability (Al-Khrabsheh & Al-Baiqah, 2018). A crisis occurs due to external and internal factors. Several events will be addressed in the crisis management plan. For instance, a financial ... Read More
Pages: 6       Words: 1539

Enhancing Lululemon’s Sports Marketing

Lululemon, a well-known sports retail business, has cultivated a strong reputation in the sports industry due to its highly demanded yoga and athlete’s clothes. This paper seeks to design a marketing plan following the principle of sports marketing to increase brand recognition for Lululemon, encourage consumer involvement, and increase sales in the sporting context. Implementing ... Read More
Pages: 3       Words: 728
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